Mìos: An Lùnastal 2022

There are many aspects to be aware of when using Adwords. Cosgais gach cliog, Sgòr càileachd, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Sgòr càileachd

Adwords’ Sgòr Càileachd (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. A bharrachd air sin, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. A rèir do ghnìomhachas, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, faclan-luirg, agus duilleag tighinn air tìr. If the Quality Score is high, your ad will be highly relevant to the keyword. Air an làimh eile, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. Mar an ceudna, the ad copy should be catchy but should not stray from the theme. A bharrachd air, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Ge-tà, it is important to keep in mind that a higher QS will also lower your cost per click (CPC) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” neo “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Gu coitcheann, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Faclan-luirg àicheil

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Ge-tà, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Mar eisimpleir, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Ge-tà, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. Air neo, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

For maximum results, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, mar eisimpleir, can increase the click-through rate and Quality Score of your ads. Agus mu dheireadh, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, agus inneal. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Ge-tà, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Google Adwords

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Ge-tà, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 uairean.

A bharrachd air sin, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Agus, finally, you can control the budget for your campaign. Ach, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

Cosgais gach cliog

The cost per click for Adwords depends on several factors, gabhail a-steach an sgòr càileachd, faclan-luirg, teacsa sanasachd, agus duilleag tighinn air tìr. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. Ma tha an CTR agad àrd, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

A’ chiad, consider your Return on Investment (RING). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 sa cheud. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, air an làimh eile, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ sanasan.

Sgòr càileachd

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

A’ chiad, determine the CTR. This is the percentage of people who actually click on your ad. Mar eisimpleir, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Ge-tà, this number will vary for different keywords. Uime sin, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. A bharrachd air, it should be surrounded by relevant text and search terms. San dòigh seo, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Mar eisimpleir, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Cosgais gach tionndadh

The Cost Per Acquisition (CPA) and Cost Per Conversion (CPC) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Mar eisimpleir, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Ge-tà, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Tha cosgais gach cliog (CPC) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Ge-tà, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. A bharrachd air sin, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Airson seo, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, faclan-luirg, tagraidhean, and conversion tracking. Mura h-eil thu cinnteach càite an tòisich thu, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

Cosgaisean

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Le bhith a 'cleachdadh faclan-luirg àicheil, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Cuideachd, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Mar eisimpleir, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

Tha grunn nithean ann a bheir buaidh air cosgais gach cliog, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Mar eisimpleir, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Faclan-luirg

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Ge-tà, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Mar eisimpleir, you want people to click your ads because they’re looking for a solution to a problem. Ge-tà, this may not be the case when people are searching outside of search engines, mar eisimpleir. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, remember that not all keywords are created equal. While some may seem smart at first, some are not. A search for “facal-faire wifi” indicates that people are looking for a wifi password, not a specific product or service. Mar eisimpleir, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Mar eisimpleir, you can see their working hours and commute times. Cuideachd, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Mar eisimpleir, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Ge-tà, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Ge-tà, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

A 'cumail sùil air tionndadh

You can use AdWords conversion tracking to see how many of your ads are converting. Mar as trice, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 làithean, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Gu tric, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Ge-tà, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Nuair a bhios tu a’ stèidheachadh atharrachaidhean Làrach-lìn no Call On-Site, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, a’ gabhail a-steach Iomairt, Buidheann sanasachd, Ad, agus Prìomh-fhacal. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Mar eisimpleir, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Air an làimh eile, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Mar sin, you should use AdWords conversion tracking if you have multiple online marketing channels.

If you are looking to use Google Adwords for your marketing campaign, you will need to know some basic details about how it works. You should use the cost-per-click (CPC) tagradh, Sanasachd cuimsichte air an làrach, and re-targeting to increase your click-through rates. Gus tòiseachadh, read this article to discover the most important features of AdWords. Às deidh an artaigil seo a leughadh, you should be able to create a successful campaign.

Cosgais-gach-cliog (CPC) tagradh

Cost-per-click bidding is a critical component of an effective PPC campaign. By reducing your cost-per-click, you can increase your traffic and conversion levels. CPC is determined by your bid and by a formula that takes into account ad quality, ad rank, and projected impacts of extensions and other ad formats. This process is based on several factors, including the type of website you have and its content.

Tha ro-innleachdan tagraidh CPC eadar-dhealaichte airson gach làrach. Bidh cuid a’ cleachdadh tagraidhean làimhe agus cuid eile an urra ri ro-innleachdan fèin-ghluasadach. Tha buannachdan agus eas-bhuannachdan an dà chuid. Is e aon de na buannachdan as cudromaiche a thaobh tagraidhean fèin-ghluasadach gu bheil e a’ saoradh ùine airson gnìomhan eile. Cuidichidh ro-innleachd mhath thu gus na cosgaisean agad a bharrachadh agus na toraidhean as fheàrr fhaighinn. Aon uair ‘s gu bheil thu air an iomairt agad a stèidheachadh agus air na tagraidhean agad a bharrachadh, bidh thu air do shlighe gu bhith ag àrdachadh do fhaicsinneachd agus ag atharrachadh do thrafaig.

Leigidh CPC ìosal leat barrachd chlican fhaighinn airson do bhuidseit, agus tha àireamh nas àirde de chlican a’ ciallachadh barrachd stiùiridhean a dh’fhaodadh a bhith ann airson do làrach-lìn. Le bhith a’ suidheachadh CPC ìosal, bidh e comasach dhut ROI nas àirde a choileanadh na le dòighean eile. Is e riaghailt òrdail math an tagradh agad a stèidheachadh air na reic cuibheasach a tha thu an dùil a dhèanamh gach mìos. Mar as motha de thionndaidhean a gheibh thu, mar as àirde an ROI agad.

Le ceudan de mhìltean de phrìomh fhaclan rim faighinn, tha tagraidhean cosgais-gach-cliog na phàirt riatanach de dh’ iomairt PPC soirbheachail. Ged nach eil feum air CPCan àrd airson a h-uile gnìomhachas, faodaidh cosgaisean àrda an dèanamh nas ruigsinneach. Mar eisimpleir, ma tha gnìomhachas a’ tabhann toradh àrd-luach, faodaidh e CPC àrd a phàigheadh. Air an làimh eile, faodaidh gnìomhachasan le cosgais cuibheasach àrd gach cliog cothrom CPC nas àirde a phàigheadh ​​​​air sgàth luach beatha an luchd-ceannach.

Tha an t-suim airgid a chaitheas tu gach cliog an urra ri grunn nithean, a’ toirt a-steach sgòr càileachd agus buntainneachd prìomh fhacal. Mura h-eil am prìomh fhacal agad co-cheangailte ri margaidh targaid do ghnìomhachas, faodaidh an tagradh agad àrdachadh 25 sa cheud no barrachd. Tha CTR àrd mar aon chomharra gu bheil an sanas agad buntainneach. Faodaidh e do CPC àrdachadh fhad ‘s a lughdaicheas e do Avg. CPC. Tha fios aig luchd-margaidh smart PPC nach ann mu phrìomh fhaclan a-mhàin a tha tagraidhean CPC, ach measgachadh de fhactaran eile.

Nuair a bhios CPC a’ tagradh airson Adwords, bidh thu a’ pàigheadh ​​suim shònraichte do fhoillsichear airson gach cliog stèidhichte air luach an t-sanas agad. Mar eisimpleir, ma chuireas tu a-steach mìle dolar agus gum faigh thu aon bhriogadh, pàighidh tu prìs nas àirde na ma chleachdas tu lìonra sanasachd mar Bing. Cuidichidh an ro-innleachd seo thu gus àireamh nas àirde de luchd-ceannach a ruighinn agus cosgais nas ìsle gach cliog.

Sanasachd cuimsichte air an làrach

Le targaid làraich na àite, Is urrainn do luchd-sanasachd Google na làraich-lìn air am bi na sanasan aca a’ nochdadh. Eu-coltach ri sanasachd pàighidh-gach-cliog, Tha Targaideachd Làraich a’ leigeil le luchd-sanasachd cuimseachadh air làraich susbaint sònraichte. While pay-per-click advertising is great for advertisers who know exactly what their customers are looking for, it leaves potential market share untapped. Here are some tips to make your ads stand out:

The first step in maximizing your conversion rates is choosing the right site-targeted ad creative. Ads that are relevant to a specific site’s content will be more likely to convert. Choose a site-specific creative to avoid audience burnout, which is when the audience becomes tired of seeing the same ads over. This is especially important when advertising to people with low reading comprehension levels. This is why changing ad creatives regularly can help.

Ag ath-chuimseachadh

Using re-targeting with Adwords can be extremely effective. It can be used to attract potential customers to your website. Tha barrachd air Facebook 75% de luchd-cleachdaidh gluasadach, ga dhèanamh na dheagh roghainn airson do làthaireachd air Twitter a bhrosnachadh. A bharrachd air, faodaidh tu brath a ghabhail air Adwords’ cruth càirdeil gluasadach gus aire an luchd-èisteachd agad a ghlacadh. San dòigh seo, faodaidh tu an tionndadh gu bhith nan luchd-ceannach. Tha cleachdadh Facebook agus Twitter airson ath-chuimseachadh na dhòigh math air a’ chuid as fheàrr a dhèanamh den dòigh sanasachd chumhachdach seo.

Tha grunn bhuannachdan ann a bhith ag ath-chuimseachadh le Adwords. Cuidichidh e thu gus conaltradh a chumail ris an luchd-ceannach a th’ agad mu thràth agus ruighinn air feadhainn ùra. Le bhith a’ cur tagaichean Sgriobt air an làrach-lìn agad, chì daoine a thadhail air an làrach agad san àm a dh’ fhalbh na sanasan agad a-rithist, a 'cruthachadh gnìomhachas ath-aithris. Leigidh Google leat cuideachd ath-chuimseachadh a chleachdadh le Adwords thairis air diofar shianalan meadhanan sòisealta, Facebook nam measg, Twitter, agus YouTube.

Bidh Google Ads a’ cleachdadh còd ris an canar “ag ath-tharraing” a bhios ag obair le brobhsair neach-tadhail gus sanasan a chuir. Chan eil an còd a’ nochdadh air scrion neach-tadhail làrach-lìn, ach bidh e a’ conaltradh ri brobhsair an neach-cleachdaidh. Tha e cudromach cuimhneachadh gum faod a h-uile neach-cleachdaidh eadar-lìn briosgaidean a chuir dheth, a nì eòlas margaidheachd air-loidhne cho pearsanta. Faodaidh na làraich-lìn sin aig a bheil tag Google Analytics mu thràth sgapadh a bhith a’ cur còd ath-thargaideachd Google Ads.

Is e dòigh eile airson ath-chuimseachadh le Adwords ath-thargaideachd stèidhichte air liosta. Anns an t-seòrsa seo de ath-chuimseachadh, tha luchd-cleachdaidh air tadhal air làrach-lìn mu thràth agus air cliogadh troimhe gu duilleag tighinn air tìr às deidh cliog. Faodaidh na sanasan cuimsichte seo luchd-tadhail a bhrosnachadh gus ceannach a dhèanamh no ùrachadh gu ballrachd. Tha ath-chuimseachadh le Adwords na dheagh ro-innleachd airson stiùirichean àrd-inbhe a ghineadh.

Tha iomadh dòigh ann air na sanasan Adwords agad a leasachadh. Faodaidh tu sanasan gnàthaichte a chopaigeadh agus a phasgadh a-steach don chunntas agad, no thoir sùil air an dà bhogsa gus atharraichean a dhèanamh. Às deidh dhut a chopaigeadh agus a phasgadh, faodaidh tu coimeas a dhèanamh eadar do leth-bhreac agus do cheann agus sanasan eile. Mura h-eil an lethbhreac ag obair, feuch ri ath-sgrìobhadh agus thoir sùil air na h-ìrean tionndaidh agad. Is dòcha gum bi thu eadhon airson beagan tweaks a dhèanamh air an leth-bhreac, cuideachd. Seo cuid de mholaidhean gus an iomairt Adwords agad a leasachadh:

Cosgais gach cliog

Ged a tha CPC na eileamaid chudromach de shanasachd air-loidhne, tha dòighean ann air cosgaisean a chumail fo smachd. Le bhith a’ cleachdadh Google AdWords, faodaidh tu sanasan a chuir air làrach-lìn sam bith stèidhichte air facal no abairt sam bith. Ge bith dè an seòrsa gnìomhachais agad, bu chòir dhut sùil gheur a chumail air cosgaisean Google gus nach tèid thu air bòrd. Gu h-ìosal tha cuid de mholaidhean feumail airson a chumail nad inntinn nuair a bhios tu a’ dearbhadh do chosgais gach cliog.

Bidh a’ chosgais gach cliog airson Adwords ag atharrachadh a rèir an toraidh a thathar a’ sanasachadh. Tha a’ mhòr-chuid de àrd-ùrlaran sanasachd air-loidhne stèidhichte air rop, a’ ciallachadh gum pàigh luchd-sanasachd stèidhichte air an àireamh de chlican a gheibh iad. Mar as àirde an luchd-tairgse’ tagraidhean, mar as coltaiche gum faicear na sanasan aca anns na naidheachdan. Ma tha do ghnìomhachas a’ coimhead airson trafaic àrd, faodaidh CPCan nas àirde do chuideachadh gus do fhaicsinneachd àrdachadh. Faodaidh tu Google Analytics a chleachdadh gus faicinn dè na prìomh fhaclan a tha ag atharrachadh as fheàrr.

Bidh a’ chosgais as fheàrr airson gach cliog an urra ris an targaid ROI agad. Bidh mòran ghnìomhachasan den bheachd gu bheil co-mheas còig-gu-aon iomchaidh nuair a bhios iad a’ cleachdadh cosgais gach beachd (CPI) sanasachd. Is e dòigh eile air coimhead air cosgais gach cliog mar an àireamh sa cheud de chlican gu teachd-a-steach. Le bhith a 'meudachadh luach cuibheasach luchd-cleachdaidh, bidh an CPC agad nas àirde. Ag amas air an toradh as motha air tasgadh (RING).

Gus CPC àrdachadh airson an iomairt Adwords agad, beachdachadh air ROI nan seanailean margaidheachd eile agad a leasachadh. Le bhith a’ coileanadh an amais seo leigidh sin leat brath a ghabhail air sanasan ath-tharraing air na meadhanan sòisealta agus iomraidhean dìreach. A bharrachd, faodaidh post-d obrachadh còmhla ris na seanailean margaidheachd eile agad, ag àrdachadh do ghnìomhachas agus a’ lughdachadh chosgaisean. Faodaidh tu do bhuidseit a riaghladh fhad ‘s a nì thu an ROI agad a mheudachadh le bhith ag obair le Cosgais Togail Luchd-ceannach. Mar sin, dè tha thu a' feitheamh?

Cosgais airson gach ceannach

CPA, no cosgais gach togail, tomhas cosgais iomlan neach-ceannach a cheannach. Faodaidh an tachartas tionndaidh a bhith na cheannach, foirm cur a-steach, app luchdadh a-nuas, no iarrtas airson fios air ais. Bithear a’ cleachdadh cosgais gach togail gu tric gus èifeachdas nam meadhanan sòisealta a thomhas, margaidheachd post-d, agus sanasachd pàighte. Ged nach eil cosgaisean sanasachd dìreach aig SEO, tha e comasach beachd nas fheàrr fhaighinn air èifeachdas margaidheachd post-d le bhith ag obrachadh a-mach an CPA airson gach gnìomh.

Ged a tha CPA cudromach do iomairt margaidheachd sam bith, tha e duilich coimeas a dhèanamh ri slat-tomhais àbhaisteach. Bidh e ag atharrachadh gu farsaing a rèir an toraidh, gnìomhachas, agus prìs. Mar as ìsle an cosgais airson gach ceannach, mar as fheàrr a tha an iomairt sanasachd agad. Gus an CPA agad fhèin obrachadh a-mach, bu chòir dhut àireamh de mheatairean obrachadh a-mach, gabhail a-steach an ìre reubadh agus tursan gun samhail. Ma tha an CPA agad àrd, is dòcha gum feum an ro-innleachd margaidheachd agad atharrachadh.

Faodaidh tu cuideachd CPA obrachadh a-mach airson gnìomhachasan às aonais bathar no seirbheisean. Faodaidh na gnìomhachasan sin sùil a chumail air atharrachaidhean, leithid lìonadh fhoirmean agus clàradh demo, a’ cleachdadh fhoirmean. Ge-tà, chan eil inbhe ann airson a bhith a’ dearbhadh a’ chosgais as fheàrr airson gach togail, leis gu bheil toraidhean eadar-dhealaichte aig gach gnìomhachas air-loidhne, prìsean, iomaill, cosgaisean obrachaidh, agus iomairtean sanasachd. Is e an dòigh as fheàrr air CPA obrachadh a-mach a bhith a’ cumail sùil air cia mheud tionndadh a bhios an iomairt sanasachd agad a’ gineadh.

Tha CPA na dhòigh cumanta air soirbheachas ann am margaidheachd einnsean sgrùdaidh a leantainn. Bidh e na chuideachadh gus faighinn a-mach dè a chosgas tu gus teachdaiche ùr fhaighinn. Mar as trice bidh an CPA air a thomhas airson a’ chiad tionndadh, leithid clàradh foirm no ballrachd demo. Faodaidh tu cuideachd èifeachdas nan sanasan agad a lorg agus a thomhas agus faighinn a-mach dè a chosgas iad faighinn. Mar as motha de thionndaidhean a gheibh thu, mar as lugha a phàigheas tu san fhad-ùine.

Ìre tionndaidh

Ma tha thu airson an ìre tionndaidh agad àrdachadh air Adwords, tha cuid de rudan ann a bu chòir dhut a dhèanamh gus a leasachadh. A’ chiad, feumaidh tu tuigsinn dè an ìre tionndaidh a th’ ann. Is e ìre tionndaidh ann an Google Adwords an àireamh sa cheud de luchd-tadhail a bhriogas air an t-sanas agad agus an uairsin tionndaidh. Faodaidh an ìre tionndaidh seo a bhith mar rud sam bith bho 10% gu 30%. Tha an ìre tionndaidh as fheàrr trì gu còig tursan nas àirde na cuibheasachd a’ ghnìomhachais. Gus an ìre tionndaidh agad àrdachadh, bu chòir dhut feuchainn air diofar thairgsean agus deuchainn a dhèanamh air sruthadh an làrach-lìn agad. Cuidichidh seo thu gus tuigsinn dè a tha ag obair agus dè nach eil. A bharrachd air sin, faodaidh tu brath a ghabhail air ath-mhargaidheachd gus luchd-tadhail a tha air ùidh a nochdadh anns na toraidhean agad ath-ghlacadh.

Anns an fharsaingeachd, bu chòir do gach sanasair a bhith ag amas air ìre tionndaidh co-dhiù 2.00%. Tha seo a’ ciallachadh sin airson a h-uile duine 100 luchd-tadhail làrach-lìn, bu chòir dha co-dhiù dithis foirm-conaltraidh a lìonadh. Airson companaidhean B2B, bu chòir an ìre seo a bhith nas àirde na dhà. Airson làraich-lìn e-malairt, bu chòir dha a bhith dà òrdugh airson gach ceud neach-tadhail. Ge-tà, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

Rannsachadh prìomh fhacal

If you want your advertising campaign to be as effective as possible, tha e cudromach tuigsinn cho cudromach sa tha rannsachadh prìomh fhacal. Bidh taghadh prìomh fhacal ceàrr a’ caitheamh do chuid ùine agus oidhirp, oir chan eil e coltach gum bi daoine a bhios ga lorg a’ coimhead airson an toradh agad. Le bhith a’ cleachdadh seata sònraichte de phrìomh fhaclan nì thu cinnteach gun ruig thu an luchd-èisteachd cuimsichte agad. Seo cuid de mholaidhean gus do phròiseas rannsachaidh prìomh fhacal a dhèanamh furasta. – Ionnsaich mu neach a 'cheannaiche. Is e buidheann de phrìomh fhaclan a th’ ann an persona ceannaiche a tha a’ comharrachadh rùn sgrùdaidh coltach ris. Faodaidh e do chuideachadh le bhith ag amas air luchd-èisteachd sònraichte, agus ciùird susbaint a rèir sin.

– Faigh eòlas air an luchd-èisteachd agad. Bheir rannsachadh prìomh fhaclan dhut an lèirsinn a dh’ fheumas tu gus feumalachdan an luchd-èisteachd cuimsichte agad a dhearbhadh. Bidh e cuideachd gad chuideachadh gus faighinn a-mach dè na prìomh fhaclan as buntainniche don làrach-lìn agad, agus a tha nas fharpaiseach. Faodaidh am fiosrachadh seo a bhith feumail airson do ro-innleachd susbaint agus do ro-innleachd margaidheachd iomlan. Gu tric, bidh daoine a’ lorg fuasglaidhean air-loidhne, agus faodaidh cleachdadh prìomh fhaclan iomchaidh do chuideachadh le bhith ag amas air an luchd-èisteachd cheart. Mar as motha a tha an susbaint agad air a chuimseachadh, mar as motha de thrafaig a dh’ fhaodadh dùil a bhith agad.

– Faigh eòlas air a’ cho-fharpais agad. A’ cleachdadh innealan rannsachaidh prìomh fhacal, gheibh thu a-mach dè a tha na farpaisich agad ag amas agus dè cho farpaiseach sa tha iad. Dèan cinnteach gun tagh thu prìomh fhaclan nach eil ro farpaiseach no ro ghnèitheach. Tagh raointean le meud trafaic àrd. Tarraingidh abairtean iomchaidh àireamh àrd de dhaoine. Mu dheireadh, dèan coimeas eadar na prìomh fhaclan agad agus na farpaisich agad’ susbaint agus suidheachadh. Aon uair ‘s gu bheil beachd soilleir agad mu fheumalachdan an luchd-èisteachd agad, faodaidh tu tòiseachadh air susbaint a sgrìobhadh gus na feumalachdan sin a choileanadh.

A 'cruthachadh sanas làidir

Tha e deatamach gun cruthaich thu sanas math ma tha thu airson gum bi do ghnìomhachas a’ seasamh a-mach bhon chòrr. Feumaidh sanas math a bhith buntainneach agus ioma-chruthach, agus freagair ceist a dh’ fhaodadh a bhith aig an leughadair mun toradh no an t-seirbheis agad. Tha cruthachadh sanas furasta agus dùbhlanach, leis gu bheil uimhir de stiùiridhean agus innealan aig an t-saoghal dhidseatach. Seo seachd rudan ri chumail nad inntinn nuair a chruthaicheas tu sanas soirbheachail:

Cleachd faclan cumhachd – is iad sin na prìomh fhaclan a tha a’ tarraing an leughadair a-steach agus a’ togail an ùidh. A 'cleachdadh an fhacail “thu” san t-sanas agad aon de na dòighean as èifeachdaiche air aire an luchd-èisteachd agad fhaighinn. Bidh daoine a’ freagairt gu math ri leth-bhreac sanasachd a tha ag amas orra, seach do ghnìomhachas. Tha an “thu” anns an leth-bhreac sanasachd agad cuir fòcas air an neach-ceannach air an neach a tha a’ leughadh an t-sanas, agus mar sin a 'meudachadh an coltas gum bi iad a' briogadh air.

Nuair a chruthaicheas tu an lethbhreac sanasachd agad, cuimhnich gun sgrìobh thu ceann-naidheachd làidir, a tha a’ mìneachadh dè an toradh no an t-seirbheis a th’ agad agus a’ toirt a-steach prìomh fhacal àrd bhon bhuidheann sanasachd agad. Cuidichidh seo na sgòran càileachd prìomh fhacal agad. Ma tha grunn phrìomh fhaclan agad ann am buidheann, na bi a’ faireachdainn gu bheil e mar dhleastanas ort teacsa sanasachd fa leth a sgrìobhadh airson gach fear. An àite sin, smaoinich air dè an cuspair iomlan a th’ aig a’ bhuidheann sanasachd, agus sgrìobh teacsa timcheall air na prìomh fhaclan a tha nas freagarraiche don bhuidheann sanasachd.

Ma tha thu ùr do Adwords, còmhdaichidh an stiùireadh sgiobalta seo na bunaitean: Rannsachadh prìomh fhacal, Seòrsaichean iomairt, Tagraidhean CPC, agus Faclan-luirg àicheil. Às deidh an artaigil seo a leughadh, bidh thu deiseil airson a’ chiad iomairt AdWords agad a chuir air bhog! Cùm a’ leughadh airson molaidhean is cleasan air mar a nì thu an iomairt agad soirbheachail. Bidh barrachd misneachd agad na bha e a-riamh! Mar sin tòisich! Agus na dìochuimhnich sùil a thoirt air na stiùiridhean Adwords eile againn agus artaigilean mar a nì thu airson barrachd mholaidhean is chleasan.

Rannsachadh prìomh fhacal

Is e aon de na dòighean as fheàrr air prìomh fhaclan buntainneach a lorg inneal a chleachdadh leithid inneal prìomh fhacal Bing. Is e Bing an dàrna einnsean sgrùdaidh as motha san t-saoghal, giollachd thairis 12,000 millean sgrùdadh gach mìos. Bheir an inneal seo dhut liostaichean de mholaidhean prìomh fhaclan stèidhichte air na prìomh fhaclan a thagh thu. Cleachd na liostaichean seo gus susbaint a chruthachadh, a’ meudachadh do chothroman air luchd-tadhail ùra a thàladh. Faodaidh tu cuideachd na liostaichean seo a chleachdadh gus susbaint ùr a leasachadh, leithid post blog no bhidio.

Is e rannsachadh prìomh fhaclan am pròiseas airson prìomh fhaclan a chomharrachadh a bhios daoine a’ cleachdadh gus do thoraidhean no do sheirbheisean a lorg. Le bhith a 'dèanamh seo, ionnsaichidh tu mu na cuspairean air a bheil fèill mhòr agus dè an seòrsa susbaint a tha daoine a’ sireadh. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. Tha an t-adhbhar sìmplidh: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, air an làimh eile, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

Tha grunn innealan prìomh fhacal an-asgaidh agus àrd-inbhe ann a chuidicheas tu le do rannsachadh airson prìomh fhaclan sònraichte. Tha Moz's Keyword Explorer mar aon inneal mar sin, agus tha e a’ tabhann dreachan an-asgaidh agus premium. Bheir lèirmheas Larry Kim air Keyword Explorer aig Moz beachd dhut air cho feumail sa tha Moz's Keyword Explorer. Tha SEMrush na inneal prìomh fhacal math eile le dreach an-asgaidh agus pàighte. Faodaidh tu feuchainn air an dithis aca mus dèan thu co-dhùnadh deireannach.

Seòrsa iomairt

Tha iomadh dòigh ann air do bhuidseit sanasachd a mheudachadh tro bhith a’ cleachdadh nan diofar sheòrsaichean Iomairt a tha rim faighinn ann an Adwords. Nuair a bhios an neach-rannsachaidh a’ sgrìobhadh teirm coitcheann, molaidh einnsean sgrùdaidh bruisean Morphe don neach-cleachdaidh. Tha an seòrsa sgrùdaidh seo sgoinneil airson suaicheantasan aig a bheil mothachadh branda àrd, oir is e an rùn gum bi an neach-rannsachaidh na neach-ceannach. Ged a tha buannachdan an t-seòrsa iomairt seo àrd, chan eil e cho furasta an luchd-rannsachaidh sin a thionndadh gu bhith nan luchd-ceannach. Mar eisimpleir, nuair a bhios cuideigin ga lorg “Bruisean Morphe,” nochdaidh sanas airson na bruisean Morphe as fheàrr a reic. Faodar an aon rud a ràdh mu palettes sgàilean-sùla.

Is e seòrsa iomairt eile iomairt co-theacsail, a chuireas na sanasan agad air làraich-lìn coltach ris. Tha an seòrsa iomairt seo gu sònraichte feumail do ghnìomhachasan ionadail. Tha an seòrsa sanas seo a’ taisbeanadh seallaidhean gnìomhachais buntainneach ann an cruth grafaigean eadar-ghnìomhach. Faodaidh tu taghadh càite an targaid thu agus dè cho fada ‘s a tha thu airson gum bi na sanasan agad a’ ruith. Faodaidh an seòrsa sanas seo àrdachadh a thoirt air follaiseachd do bhrand agus àrdachadh èifeachdas ath-mhargaidheachd. Ma tha thu a’ ruith iomairt infographic, thèid na sanasan agad a chuir air làraich-lìn coltach ris.

Tha dòighean eile ann gus èifeachdas an iomairt Adwords agad a bhrosnachadh. Faodaidh iomairt sgrùdaidh le suaicheantas do chuideachadh gus sealladh luachmhor fhaighinn air na tha an luchd-èisteachd agad a’ sireadh. Faodaidh iomairtean sgrùdaidh le suaicheantas do chuideachadh cuideachd gus stiùiridhean agus amasan funail nas àirde a ghineadh. Mar eisimpleir, faodaidh tu sanas a ruith airson làrach-lìn do ghnìomhachas, agus an uairsin cleachd URL na duilleige tighinn air tìr gus barrachd trafaic a dhràibheadh. Is e dòigh mhath a tha seo airson luchd-tadhail ùr a thàladh agus an ìre tionndaidh agad àrdachadh.

Iarrtas CPC

Is dòcha gu bheil thu a’ faighneachd ciamar a lùghdaicheas tu an tagradh CPC agad airson Adwords gus prothaidean àrdachadh. Ged is e seo an dòigh as follaisiche air sin a dhèanamh, chan eil ann ach aon den iomadh roghainn. Bu chòir dhut cuideachd beachdachadh air taobhan eile den iomairt agad a lughdachadh. Tha cleachdadh Pathvisit na inneal margaidheachd uile-ann-aon as urrainn sùil a chumail air fiosan fòn, tionndaidh barrachd luchd-tadhail, agus cruthaich aithisgean margaidheachd. Le bhith a’ lughdachadh an tagraidh CPC agad, faodaidh tu do chothrom àrdachadh air ROI nas àirde fhaicinn agus nas lugha de sgudal sanasachd.

A rèir do bhuidseit, faodaidh tu tagradh CPC as àirde a shuidheachadh airson gach prìomh fhacal no buidheann sanasachd. Faodaidh tu na tagraidhean agad atharrachadh le làimh, no cleachd roghainn tagraidh fèin-ghluasadach. Leigidh tagraidhean làimhe leat an t-suim as motha a tha thu deònach a chosg air prìomh fhacal sònraichte no buidheann sanasachd a shuidheachadh. Leigidh seo leat do bhuidseit a riaghladh agus a bhith nas ro-innleachdail leis an ROI sanasachd agad agus targaidean amasan gnìomhachais. Tha grunn bhuannachdan ann a bhith a’ cleachdadh tagraidhean làimhe.

Fhad ‘s a bhios a’ mhòr-chuid de luchd-cleachdaidh AdWords a ’cleachdadh tagraidhean CPC airson na h-iomairtean aca, faodaidh tu cuideachd beachdachadh air an roghainn eile a chleachdadh – CPM. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

Faclan-luirg àicheil

Is e aon dhòigh air iomchaidheachd an t-sanas agad àrdachadh a bhith a’ toirt a-steach prìomh fhaclan àicheil anns na h-iomairtean PPC agad. Cha bhith na prìomh fhaclan sin gu fèin-ghluasadach a’ ceangal ris an aon cheist. Bu chòir dhaibh co-fhaclan a ghabhail a-steach, tionndaidhean singilte is iolra, agus caochlaidhean eile air an fhacal. Mar eisimpleir, ma tha thu a’ feuchainn ri rangachadh “beinn,” bu chòir don iomairt prìomh fhacal àicheil agad cuideachd atharrachaidhean leithid beinn is beinn a ghabhail a-steach. Ge-tà, chan eil prìomh fhaclan àicheil ag obair gu fèin-ghluasadach san aon dòigh ri iomairtean sgrùdaidh, mar sin bi cinnteach gun dèan thu deuchainn air grunn dhòighean-obrach.

Gus am feum as fheàrr a dhèanamh den ro-innleachd seo, feumaidh fios a bhith agad dè na teirmean a tha daoine a’ taipeadh ann an einnsean sgrùdaidh agus dè an fheadhainn nach eil buntainneach don ghnìomhachas agad. Innsidh an aithisg Ceist Rannsachaidh ann an Adwords dhut dè na teirmean a tha daoine a’ sgrìobhadh a-steach mus ruig iad an làrach-lìn agad. Aon uair ‘s gu bheil fios agad dè na prìomh fhaclan àicheil a tha an luchd-tadhail agad a’ taipeadh a-steach don bhogsa sgrùdaidh, faodaidh tu an uairsin roghnachadh an toirt a-steach don iomairt sanasachd agad.

Le bhith a 'cleachdadh faclan-luirg àicheil, faodaidh tu do rùn sgrùdaidh iomlan a leasachadh le bhith a’ dùnadh a-mach teirmean sgrùdaidh nach eil buntainneach. Faodaidh tu cuideachd teacsa sanasachd a thoirmeasg airson “creagan dearga” no roghainnean coltach ris. Is e a’ bhuaidh iomlan bho bhith a’ cleachdadh prìomh fhaclan àicheil a bhith a’ drileadh sìos chun luchd-èisteachd cuimsichte agad agus do thoradh àrdachadh air tasgadh. Ionnsaich mar a chleachdas tu iad ann an AdWords le bhith a’ leughadh an artaigil seo. Chì thu mar as urrainn do phrìomh fhaclan àicheil do phrothaid àrdachadh ann am beagan sheachdainean.

Le bhith a’ cleachdadh prìomh fhaclan àicheil ann an Adwords chan e a-mhàin gun leasaich sin èifeachdas an t-sanas agad, ach sàbhalaidh iad airgead dhut cuideachd le bhith a’ lughdachadh do chosgais gach cliog (CPC). Le bhith a 'lùghdachadh an àireamh de neo-iompachadh cliogan, sàbhalaidh tu airgead as urrainn dhut a chuir gu iomairtean nas èifeachdaiche. Ach is e am prìomh bhuannachd a bhith a’ cleachdadh prìomh fhaclan àicheil gun cuidich iad thu gus na h-ìrean tionndaidh agad a leasachadh agus ìrean breab a lughdachadh.

Eòlas farpaiseach

Tha buannachdan fiosrachaidh farpaiseach airson do ghnìomhachas a’ dol fada nas fhaide na dìreach a bhith a’ tuigsinn do cho-fharpaisich. Bidh e gad chuideachadh gus an tairgse reic sònraichte aca a dhearbhadh, luchd-èisteachd cuimsichte, planaichean prìsean, agus tuilleadh. Cuidichidh fiosrachadh farpaiseach thu gus co-dhùnaidhean stèidhichte air dàta a dhèanamh a nì na sanasan agad, iomairtean, agus raointean reic nas èifeachdaiche. Faodaidh na seallaidhean sin do chuideachadh le bhith ag adhartachadh càileachd do shanasan agus iomairtean margaidheachd, a bharrachd air cothroman agus bagairtean ùra a chomharrachadh a dh’ fhaodadh do phrothaidean àrdachadh. Bheir sinn sùil air eisimpleirean de dh’fhiosrachadh farpaiseach.

Tha a bhith a’ faighinn fiosrachadh farpaiseach a’ ciallachadh a bhith eòlach air na farpaisich agad’ prìomh ro-innleachdan, mar a tha iad a’ dèiligeadh ri sanasachd, agus dè na innleachdan a bhios iad a’ cleachdadh gus na loidhnichean ìosal aca àrdachadh. Le thairis 4.9 billean neach-cleachdaidh eadar-lìn, tha fuireach aon cheum air thoiseach air do cho-fharpais deatamach airson soirbheachas gnìomhachais. A rèir 'Staid Fiosrachaidh Margaidheachd' aig Crayon,’ 77% de ghnìomhachasan ag ainmeachadh fiosrachadh farpaiseach mar fheart cudromach ann a bhith a’ buannachadh roinn den mhargaidh. Tha fiosrachadh farpaiseach feumail cuideachd airson suaicheantasan a tha a’ coimhead ri teachd-a-steach àrdachadh cho luath ‘s a ghabhas.

Is e dòigh eile air fiosrachadh farpaiseach a chruinneachadh airson an iomairt Adwords agad sùil a chumail air a’ cho-fharpais agad. Leigidh inneal fiosrachaidh farpaiseach math dhut coimeas a dhèanamh eadar an t-susbaint a tha na farpaisich agad a’ roinn agus bheir e fios dhut nuair a thèid susbaint ùr fhoillseachadh. Mar eisimpleir, Tha BuzzSumo na inneal rannsachaidh farpaiseach sàr-mhath, oir cuidichidh e thu gus faighinn a-mach dè an seòrsa susbaint a bhios na farpaisich agad a’ cleachdadh gus luchd-cleachdaidh a ruighinn. Tha earbsa anns an inneal fiosrachaidh farpaiseach seo le companaidhean mar HubSpot, Expedia, agus An Telegraph. Cuidichidh e thu gus faighinn a-mach mar a bhios farpaisich a’ cleachdadh susbaint gus trafaic agus atharrachaidhean a ghineadh.

Bidh duilleag-clèithe cruth-tìre farpaiseach aig àrd-ìre a’ toirt a-steach fiosrachadh mu mheatairean fa leth, ainmean chompanaidhean, sanasan le suaicheantas, agus sanasan neo-bhranndaichte. Bu chòir tabaichean a bharrachd a bhith ann cuideachd a’ còmhdach prìomh fhaclan buntainneach, sanasan, duilleagan tighinn air tìr, agus tuilleadh. Ma tha thu a’ coimhead airson farpaisich sònraichte a’ ruith dheuchainnean, faodaidh tu drileadh sìos gus faicinn dè na sanasan agus na duilleagan tighinn air tìr a tha a’ coileanadh gu math. Faodaidh tu an uairsin tòiseachadh a’ dèanamh coimeas eadar na toraidhean agad fhèin agus na toraidhean aca. Ma tha thu a’ cleachdadh Adwords airson PPC, bidh buannachd agad thairis air na farpaisich agad ma tha fios agad dè a tha thu a’ dèanamh.

Tha diofar dhòighean ann air do chunntas Adwords a stèidheachadh. A rèir na h-amasan agad, faodaidh tu aon de na structaran a leanas a chleachdadh: Amas iomairt, Siostam tagraidh, agus Cosgais. Tha deuchainn roinnte cuideachd na roghainn. Aon uair ‘s gu bheil thu air an cruth as fheàrr a stèidheachadh airson an iomairt agad, tha an t-àm ann faighinn a-mach ciamar a chosgas tu do bhuidseit sanasachd. Gu h-ìosal tha cuid de mholaidhean airson do chuideachadh gus tòiseachadh. Gus na h-iomairtean as èifeachdaiche a chruthachadh, leugh an stiùireadh seo.

Cosgais

Bidh cosgais Adwords ag atharrachadh a rèir grunn chaochladairean. Tha cosgais cuibheasach timcheall air $1 gu $5 gach cliog, fhad ‘s a tha cosgaisean airson an Lìonra Taisbeanaidh mòran nas ìsle. Tha cuid de phrìomh fhaclan nas daoire na cuid eile, agus tha an fharpais taobh a-staigh a 'mhargaidh cuideachd a' toirt buaidh air a 'chosgais. Tha na prìomh fhaclan Adwords as prìseile gu tric nas daoire na an àbhaist, and usually belong to highly competitive markets, such as law and insurance industries. Ge-tà, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (CPC) and cost per thousand impressions (CPM). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Cuidichidh suidheachadh buidseit làitheil agus an tairgse as àirde thu gus smachd a chumail air do chosgais. Faodaidh tu cuideachd tagraidhean a shuidheachadh aig ìre prìomh fhacal no buidheann sanasachd. Tha meatrach feumail eile airson sùil a chumail a’ toirt a-steach suidheachadh cuibheasach, a tha ag innse dhut mar a tha an t-sanas agad am measg a’ chòrr de na sanasan. Mura h-eil thu cinnteach ciamar a shuidhicheas tu na tagraidhean agad, faodaidh tu seallaidhean rop a chleachdadh gus faicinn dè na tha luchd-sanasachd eile a’ pàigheadh.

A bharrachd air a’ bhuidseit agad, tha an ìre càileachd agad cuideachd a’ toirt buaidh air cosgais Adwords. Bidh Google a’ tomhas cosgais iomairt Adwords stèidhichte air an àireamh de luchd-sanasachd aig a bheil sanasan airson prìomh fhacal sònraichte. Mar as àirde an ìre càileachd agad, mar as ìsle a bhios a’ chosgais airson gach cliog. Air an làimh eile, ma tha an ìre càileachd agad truagh, pàighidh tu tòrr a bharrachd na do cho-fharpais. Mar sin, tha e cudromach tuigsinn do bhuidseit airson Adwords gus an urrainn dhut fuireach taobh a-staigh e agus toraidhean adhartach fhaicinn.

Siostam tagraidh

Tha atharrachaidhean air an t-siostam tagraidh agus an siostam maidsidh ann an Adwords air mòran de luchd-càineadh a bhith a’ magadh air Google. Roimhe sin, dh’ fhaodadh neach-sanasachd slabhraidh taigh-òsta tagradh a dhèanamh air an fhacal “taigh-òsta,” dèanamh cinnteach gum biodh an t-sanas aige no aice air uachdar air mullach nan SERPs. Bha e cuideachd a’ ciallachadh gum biodh na sanasan aca a’ nochdadh ann an abairtean anns an robh am facal “taigh-òsta.” Bha seo air ainmeachadh mar gheama farsaing. Ach a nis, le atharraichean Google, chan eil an dà shiostam cho eadar-dhealaichte tuilleadh.

Tha grunn ro-innleachdan rim faighinn gus na cliogan agad a mheudachadh taobh a-staigh buidseit. Tha na ro-innleachdan sin air leth freagarrach ma tha thu airson an ìre tionndaidh agad a mheudachadh agus barrachd meud a lorg. Ach bi mothachail gu bheil na buannachdan fhèin aig gach seòrsa de ro-innleachd tagraidh. Gu h-ìosal tha liosta de na trì prìomh sheòrsaichean de shiostaman tagraidh agus na buannachdan aca. Ma tha thu ùr do Adwords, is e an roghainn as fheàrr agad an ro-innleachd Maximize Conversions fheuchainn, a bhios gu fèin-obrachail ag atharrachadh thagraidhean gus atharrachaidhean a mheudachadh.

Bidh ro-innleachdan tairgse fèin-ghluasadach a’ toirt an obair tomhais a-mach à sanasachd pàighte, ach faodaidh tu fhathast toraidhean nas fheàrr fhaighinn le dòighean làimhe. Is e tagradh suim a tha thu deònach pàigheadh ​​​​airson prìomh fhacal sònraichte. Ach cumaibh cuimhne nach eil an tagradh a’ dearbhadh do rangachadh; Chan eil Google airson a’ phrìomh àite a thoirt do chuideigin a chosgas an airgead as motha air prìomh fhacal. Sin as coireach gum feum thu leughadh mun t-siostam rop mus cleachd thu e.

Leigidh tagraidhean làimhe dhut smachd a chumail air an t-suim tairgse airson gach sanas. Faodaidh tu an siostam tagraidh a chleachdadh gus do bhuidseit a ghearradh nuair nach bi sanasan a’ coileanadh gu math. Mar eisimpleir, ma tha fèill mhòr air an toradh agad, is dòcha gum bi thu airson maids farsaing a chleachdadh an àite maids cheart. Tha maids farsaing na roghainn nas fheàrr airson rannsachaidhean coitcheann, ach cosgaidh e beagan a bharrachd dhut. Air neo, faodaidh tu an dearbh maids no maids abairtean a thaghadh.

Amas iomairt

Tha grunn dhòighean ann air amas iomairt a shuidheachadh ann an Google Adwords. Faodaidh tu buidseat làitheil a shuidheachadh, a tha co-ionann ris an tasgadh iomairt mìosail agad. An uair sin, roinn an àireamh sin leis an àireamh de làithean ann am mìos. Aon uair ‘s gu bheil thu air do bhuidseit làitheil a dhearbhadh, faodaidh tu an ro-innleachd tagraidh agad a shuidheachadh a rèir sin. A bharrachd air, faodar amasan iomairt a shuidheachadh airson diofar sheòrsaichean trafaic. A rèir amasan na h-iomairt agad, faodaidh tu roghnachadh cuimseachadh an dàrna cuid air àiteachan sònraichte no air luchd-èisteachd sònraichte.

Is e amas na h-iomairt am prìomh eileamaid den iomairt gu lèir. Bu chòir don amas innse gu soilleir dè dh’fheumas atharrachadh gus am bi an iomairt soirbheachail. Bu chòir dha a bhith cho sgiobalta 'sa ghabhas, agus bu chòir a sgrìobhadh ann an dòigh a thuigeas a h-uile duine a tha an sàs san iomairt e. Bu chòir don amas a bhith sònraichte cuideachd, ruigsinn, agus fìrinneach. Bidh seo a’ cuideachadh le bhith a’ dearbhadh nan goireasan a tha a dhìth gus an amas sin a choileanadh. A’ cleachdadh theòiridhean mu atharrachadh, faodaidh tu amasan reusanta a shuidheachadh airson an iomairt agad.

Roinn sanasan deuchainn

Tha dà cheum bunaiteach ann gus na sanasan agad a sgoltadh ann an Adwords Google. A’ chiad, feumaidh tu dà shanas eadar-dhealaichte a chruthachadh agus an cur sa bhuidheann sanasachd agad. An uair sin, bidh thu airson briogadh air gach fear gus faicinn dè am fear a tha a’ coileanadh nas fheàrr. Chì thu an uairsin dè an dreach den t-sanas agad a tha nas èifeachdaiche. Gus deuchainn sgoltadh a dhèanamh cho èifeachdach sa ghabhas, lean na ceumannan gu h-ìosal.

Cruthaich dà sheata sanasachd eadar-dhealaichte agus suidhich buidseat airson gach sanas. Cosgaidh aon sanas nas lugha, agus cosgaidh am fear eile barrachd. Gus am buidseat sanasachd agad a dhearbhadh, faodaidh tu àireamhair buidseit iomairt a chleachdadh. Leis gu bheil deuchainnean sgoltadh cosgail, bidh thu mu dheireadh a’ call beagan airgid, ach bidh fios agad cuideachd a bheil na seataichean sanasachd agad ag obair. Ma tha an dà sheata sanasachd coltach, dèan cinnteach gun atharraich thu do bhuidseit a rèir sin.

Às deidh dhut dà bhuidheann sanasachd a thaghadh, tagh am fear a tha dualtach an àireamh as motha de chlican a ghineadh. Innsidh Google dhut dè am fear as soirbheachaile. Ma gheibh a’ chiad sanas agad na cliogan as motha, an uairsin tha e na dheagh chomharra. Ach tha ìre cliogadh nas ìsle aig an dàrna buidheann sanasachd. Bidh thu airson an tagradh agad a lughdachadh nuair a tha dùil agad an CTR as àirde fhaicinn bhon bhuidheann sanasachd eile. San dòigh seo, faodaidh tu buaidh nan sanasan agad air na h-atharrachaidhean agad a dhearbhadh.

Is e dòigh eile air sanasan Facebook deuchainn a roinn le bhith a’ deasachadh an iomairt a th’ agad mu thràth. Gus seo a dhèanamh, deasaich na seataichean sanasachd agad agus tagh am putan Split. Cruthaichidh Facebook gu fèin-ghluasadach seata sanas ùr leis na h-atharrachaidhean agus tillidh e am fear tùsail. Ruithidh an deuchainn sgoltadh gus am bi thu clàraichte airson stad. Ma tha an deuchainn sgoltadh agad soirbheachail, bu chòir dhut leantainn air adhart leis an iomairt le toraidhean an deuchainn agad. Is dòcha gum bi thu airson na sanasan a roinn ann an dhà no eadhon trì iomairtean eadar-dhealaichte.

RING

Tha sanasachd einnseanan luirg na dhòigh cosg-èifeachdach gus na dùilean ceart a ruighinn aig an àm cheart. Tha e cuideachd a 'tabhann barrachd tracadh, a’ toirt cothrom dhut faighinn a-mach dè na sanasan no na teirmean sgrùdaidh a thàinig gu reic. Ge-tà, feumaidh fios a bhith aig luchd-margaidh mar as urrainn dhaibh ROI a mheudachadh le bhith a’ taghadh na prìomh fhaclan ceart, a’ riarachadh a’ bhuidseit cheart agus ag atharrachadh ro-innleachdan mar a dh’ fheumar. Tha an artaigil seo a’ beachdachadh air cuid de nithean cudromach a bu chòir a chumail nad inntinn gus ROI a mheudachadh le Adwords. Leugh air adhart gus tuilleadh ionnsachadh.

Nuair a thathar a’ tomhas ROI de Adwords, tha e cudromach cuimhneachadh nach bi cliogan làrach-lìn an-còmhnaidh ag eadar-theangachadh gu reic. Feumaidh tu sùil a chumail air atharrachaidhean gus ROI Adwords obrachadh a-mach. Faodar seo a dhèanamh tro stiùirichean fòn, a bharrachd air a bhith a’ cumail sùil gus an ruig an neach-tadhail a’ chuairt dheireannaich “Tapadh leat” duilleag. Coltach ri iomairt margaidheachd sam bith, bidh an ROI an urra ri cia mheud neach-tadhail a bhios na sanasan agad a’ draibheadh ​​​​chun làrach-lìn agad. Gus seo a dhèanamh, feumaidh tu prìomh fhaclan a thaghadh le rùn ceannach.

Gus do ROI de Adwords a leasachadh, beachdaich air leudachadh a chur ris na sanasan agad. Cuidichidh cleachdadh leudachadh duilleag tighinn air tìr thu gus barrachd luchd-tadhail cuimsichte a thàladh. A bharrachd air an leudachadh prìomh fhacal, faodaidh tu cuideachd fiosan-gairm no leudachadh àite a chleachdadh. Bidh an tè mu dheireadh a’ cur putan gairm beò ris an làrach-lìn agad. Faodaidh tu cuideachd lèirmheasan agus ceanglaichean làraich a chleachdadh gus daoine a stiùireadh gu duilleagan co-cheangailte riutha. Bu chòir dhut diofar roghainnean a dhearbhadh mus suidhich thu air an fheadhainn cheart. Ma tha thu airson ROI a mheudachadh, dèan cinnteach gun dèan thu deuchainn air a h-uile dad.

Leigidh Google Analytics leat iomairtean Adwords a tagadh gu fèin-ghluasadach le tagadh fèin-ghluasadach. Seallaidh na h-aithisgean dhut ROI de iomairtean Adwords. Bu chòir dhut cuideachd an dàta cosgais agad a thoirt a-steach bho sheirbheisean margaidheachd pàighte gu Google Analytics gus sùil a chumail air an coileanadh. Cuidichidh seo thu gus sùil a chumail air na cosgaisean sanasachd agad, teachd a-steach agus ROI. Leigidh am fiosrachadh seo leat co-dhùnaidhean nas fheàrr a dhèanamh a thaobh càite an cuir thu airgead an seilbh. Agus chan eil an seo ach toiseach. Is urrainn dhut gu furasta ROI de Adwords a leantainn le bhith a’ leantainn an stiùiridh seo.

Nuair a shuidhicheas tu an iomairt agad, Cruthaichidh Google buidhnean sanasachd dhut. Nì iad sin riaghladh na sanasan agad nas fhasa. Tha aon sanas anns gach buidheann sanasachd, aon no grunn phrìomh fhaclan, agus aon chuid maids leathann no maids abairtean. Bidh Google a’ suidheachadh do phrìomh fhacal gu maidseadh farsaing gus an urrainn do luchd-cleachdaidh na prìomh fhaclan agad a chuir a-steach an àite sam bith. Mar as trice, obraichidh seo a-mach gur e seo an geama as fheàrr. Bidh tu an uairsin airson a’ chosgais gach cliog atharrachadh, cosgais gach beachd, agus cosgais gach togail a rèir do bhuidseit agus amasan.

Cosgais gach cliog

Tha a’ chosgais as fheàrr airson gach cliog airson Adwords air a dhearbhadh le bhith a’ dearbhadh an targaid ROI agad. Airson a 'mhòr-chuid de ghnìomhachasan, tha còig sgillin gach cliog gu leòr. Is e dòigh eile air seo a chuir an cèill cosgais gach togail, neo 20% de theachd a-steach. Gus ROI a mheudachadh, beachdaich air tar-reic do luchd-ceannach gnàthach gus luach cuibheasach gach reic àrdachadh. Gus faighinn a-mach ciamar a chuireas tu targaid air do CPC, cleachd a’ chairt reata tionndaidh gu h-ìosal. A’ cleachdadh a’ chlàir seo, faodaidh tu co-dhùnadh dè a nì thu tagradh airson gach prìomh fhacal agus sanas.

Is e an dòigh as èifeachdaiche air do CPC a lughdachadh a bhith ag amas air prìomh fhaclan earball fada. Tha meud sgrùdaidh ìosal aig na prìomh fhaclan sin agus chan eil iad cho dualtach rannsachaidhean neo-iomchaidh a tharraing. Tha na prìomh fhaclan sin cuideachd buailteach a bhith aig Sgòr Càileachd nas àirde, a tha na chomharra air buntainneachd agus cosgais ìosal gach cliog. Tha Adwords CPC stèidhichte air a’ ghnìomhachas anns a bheil thu agus ìrean farpais. Mar as fharpaiseach a bhios do ghnìomhachas, mar as àirde an CPC.

Tha grunn dhòighean ann airson CPCan as àirde a shuidheachadh, gabhail a-steach tagraidhean fèin-ghluasadach agus làimhe. Is e tagraidhean làimhe cosgais-gach-cliog an seòrsa CPC as cumanta. Tha an dòigh làimhe a’ toirt a-steach atharrachadh an CPC as àirde le làimh, ach bidh tagraidhean fèin-ghluasadach a’ cleachdadh bathar-bog a dh’ atharraicheas gu fèin-ghluasadach an CPC as àirde dhut. Mura h-eil thu cinnteach dè an dòigh a tha ceart airson do ghnìomhachas, Tha Google a’ tabhann cuid de mholaidhean. Ach ge bith dè am fear a thaghas tu, bu chòir dhut na molaidhean bhon bhuidheann agad le teisteanas Google a leantainn.

Tha sanasachd pàighidh-gach-cliog stèidhichte air siostam rop. Mar a tha am foillsichear ag ainmeachadh ìrean pàighidh-gach-cliog, faodaidh luchd-sanasachd taghadh dè am fear as freagarraiche don bhuidseit aca. Gu coitcheann, mar as àirde luach cliog, mar as àirde a’ chosgais gach cliog. Ge-tà, faodaidh tu co-rèiteachadh leis an fhoillsichear agad gus barganachadh airson cosgais nas ìsle gach cliog, gu sònraichte ma tha thu a’ soidhnigeadh cùmhnant fad-ùine no luachmhor.

Ged a tha cosgais-gach-cliog ag atharrachadh gu mòr, tha an tomhas cuibheasach airson aon bhriogadh timcheall $1 gu $2 ann an Google AdWords. Air an lìonra taisbeanaidh, tha CPCs cuibheasach fo dolar. A rèir a 'cho-fharpais, faodaidh tu uiread a chosg $50 gach cliog. Mar eisimpleir, faodaidh gnìomhachas thogalaichean a chaitheamh $10000 gu $10000 air Adwords gach bliadhna. Ge-tà, ma tha thu a’ coimhead airson neach-dèiligidh ùr, faodaidh tu cho beag a chaitheamh $40 gach cliog.

Faclan-luirg àicheil

Faodaidh tu cosgaisean a chumail sìos le bhith a’ cleachdadh prìomh fhaclan àicheil anns na h-iomairtean Adwords agad. Tha e cudromach cuimhneachadh nach eil a h-uile ceist rannsachaidh buntainneach don iomairt agad, mar sin bu chòir dhut prìomh fhaclan àicheil a chuir ris na buidhnean sanasachd agus na h-iomairtean agad. Mura h-eil thu cinnteach ciamar a chleachdas tu prìomh fhaclan àicheil, leugh air adhart airson stiùireadh ceum air cheum. Tha iomadh dòigh ann air faclan-luirg àicheil a chleachdadh ann an Adwords. Seo cuid de dhòighean air an cleachdadh.

Is e aon de na dòighean as fheàrr air prìomh fhaclan àicheil a lorg sgrùdadh Google a dhèanamh. Dìreach cuir a-steach an teirm a tha thu a’ feuchainn ri cuimseachadh agus faic dè a thig am bàrr. Feumaidh tu an uairsin teirmean sgrùdaidh sam bith nach eil co-cheangailte ris an iomairt agad a chur ris an liosta prìomh fhacal àicheil agad. Mura h-eil thu cinnteach dè na prìomh fhaclan àicheil a chuireas tu ris, thoir sùil air a’ Chonsole Rannsachadh Ghoogle no an anailis agad airson liosta de na prìomh fhaclan àicheil uile. Aon uair ‘s gu bheil thu air prìomh fhaclan àicheil a chuir ris an iomairt Adwords agad, bidh liosta de shanasan neo-cheangailte agad ri sheachnadh.

Is e dòigh eile air CTR a leasachadh a bhith a’ cleachdadh prìomh fhaclan àicheil. Le bhith a’ cleachdadh prìomh fhaclan àicheil nì sin cinnteach gun nochd na sanasan agad mu choinneamh teirmean sgrùdaidh iomchaidh, a’ lughdachadh na h-àireamh de chlican air an caitheamh. Meudaichidh e cuideachd a’ chuibhreann de luchd-tadhail iomchaidh don iomairt agad agus leasaichidh e ROAS. Is e a ’bhuannachd mu dheireadh a bhith a’ cleachdadh prìomh fhaclan àicheil nach bi thu a ’pàigheadh ​​​​airson sanasan nach eil a’ freagairt ris an toradh no an t-seirbheis agad. Tha sin a’ ciallachadh gun urrainn dhut airgead a shàbhaladh air a’ bhuidseit sanasachd agad.

Le bhith a’ cleachdadh prìomh fhaclan àicheil ann an Adwords faodaidh tu ùine agus airgead a shàbhaladh dhut le bhith a’ cur bacadh air rannsachaidhean neo-iomchaidh. Faodaidh tu prìomh fhaclan àicheil a chruthachadh a tha cho iomchaidh don toradh agad ris a’ phrìomh fhacal a tha thu ag iarraidh. Mar eisimpleir, ma tha thu airson toraidhean co-cheangailte ri slàinte a reic an-asgaidh, cleachd am facal ‘saor’. Is dòcha nach bi daoine a tha a’ sireadh cùram slàinte no obraichean an-asgaidh air a’ mhargaidh targaid agad. Tha cleachdadh prìomh fhaclan àicheil na dhòigh math air buidseat sgudail a chumail fo smachd.

Cosgais gach beachd

Cosgais gach beachd (CPM) na phrìomh mheatrach airson lorg ann an sanasachd air-loidhne. Bidh an meatrach seo a’ tomhas cosgais iomairtean sanasachd, agus gu tric air a chleachdadh airson taghadh mheadhanan. Tha e na dhòigh math air sùil a chumail air mothachadh àrd-ìre mu chompanaidh agus faighinn a-mach dè an ìre a bu chòir tagradh a dhèanamh airson diofar sheòrsaichean sanasachd. Anns a 'mhòr-chuid de chùisean, Faodar CPM a chleachdadh gus tuairmse a dhèanamh air èifeachdas iomairt margaidheachd. A bharrachd air a bhith na mheatrach cudromach airson lorg, Bidh CPM cuideachd a’ cuideachadh luchd-sanasachd gus faighinn a-mach dè na h-àrd-ùrlaran a tha nas èifeachdaiche airson na h-amasan aca a choileanadh.

Tha CPMan air a dhol suas bho Q3 2017 ach chan eil iad air atharrachadh gu mòr bhon uairsin. Gu cuibheasach, luchd-sanasachd pàighte $2.80 gach mìle sealladh ann an Q1 2018, àrdachadh beag ach seasmhach. Bho Q1 2018, luchd-sanasachd pàighte $2.8 gach mìle sealladh, suas dolar bho Q1 2017. Air an làimh eile, Bha CPCan air Lìonra Taisbeanaidh Google air ais aig $0.75 gach cliog, no mu dheidhinn 20 nas àirde na ann an Q4 2017.

Ged a tha beachdan sanasachd an-asgaidh nas èifeachdaiche na sanasan pàighte, chan fhiach iad an cosgais. Tha iad seo “neo-aithnichte” bidh rannsachaidhean a’ tachairt gach latha. Tha seo a’ ciallachadh nach urrainn do Google ro-innse a dhèanamh air rùn neach-rannsachaidh, ach faodaidh e tuairmse a dhèanamh air tricead prìomh fhaclan sònraichte, Leithid “àrachas càr,” agus an uairsin na sanasan aige a bharrachadh stèidhichte air na prìomh fhaclan sin. An uair sin, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. Mar eisimpleir, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 gu $0.71 per impression. These ads will only display if the budget is refreshed daily. San dòigh seo, advertisers don’t have to worry about overspends or spending more than they need to.

Cosgais airson gach ceannach

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. Mar eisimpleir, if holiday socks cost $3, tagradh $5 oir bhiodh an teirm sin glè neo-èifeachdach.

Ged a tha e cudromach fios a bhith agad dè a chosgas na h-iomairtean sanasachd agad dhut, tha e comasach CPA obrachadh a-mach stèidhichte air na h-atharrachaidhean agad. Tha e duilich a dhearbhadh a bheil tionndadh a’ tachairt no nach eil, ach faodar a dhèanamh le bhith a’ cumail sùil air lìonaidhean fhoirm agus clàradh demo. Ge-tà, chan eil inbhe uile-choitcheann ann airson a bhith a’ dearbhadh cosgais gach togail, agus bidh toradh eadar-dhealaichte aig gach gnìomhachas air-loidhne, prìs, iomaill, cosgaisean obrachaidh, agus iomairt sanasachd.

Cosgais airson gach ceannach, no CPA, a’ toirt iomradh air an t-suim airgid a bhios neach-sanasachd a’ cosg air gach tionndadh a thèid a chruthachadh leis na sanasan aca. Tha seo a’ toirt a-steach reic, cliogan, foirmean, fo-sgrìobhaidhean cuairt-litir, agus foirmean eile. Mar as trice bidh luchd-sanasachd a’ rèiteachadh an ìre seo le lìonraidhean sanasachd, ach bu chòir a thoirt fa-near nach aontaich na h-uile ris. Aon uair ‘s gu bheil thu air prìs a cho-rèiteachadh le sanasair, faodar a’ chosgais airson gach togail a dhearbhadh.

Tha cosgais gach togail na mheatrach cudromach eile ri lorg sa phròiseas sanasachd. Nuair a bhios tu a 'co-dhùnadh airgead a chosg air CPA, feumaidh tu faighinn a-mach dè an airgead a dh’ fheumas tu a chosg gus malairt reic a ghineadh. Faodaidh luchd-cleachdaidh AdWords soirbheachas nan sanasan aca a thomhas le bhith a’ measadh na chosgas iad a thaobh na tha de dh’ atharrachaidhean a bhios gach sanas a’ gineadh. Gu tric bidh a’ chosgais airson gach togail co-cheangailte ri sianal margaidheachd sònraichte, mar sin mar as àirde an CPA, mar as motha a gheibh an sanasair buannachd.