iToka: Galala ni Google

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, scalable, and affordable tool that anyone can use. Wilika tiko mo vulica eso tale na ka. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” Ni sa, how can you bid on the ad space your business wants? Vakalekalekataki, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. Sa vakakina, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, malanivosa, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Ia, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

It’s highly scalable

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Ia,, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. Me tekivu, download the free Keyword Planner tool.

There are many aspects to be aware of when using Adwords. iSau ni dua na kiliki, Maka ni iVakatagedegede, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Maka ni iVakatagedegede

Vosa Vakadinadina’ Quality Score (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Me kena ikuri, high QS will lower the cost per click (SOQO NI YD).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. Vakatau ena nomu cakacaka, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, vosa bibi, kei na tabana ni vakaroro. If the Quality Score is high, your ad will be highly relevant to the keyword. Veibasai, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. E vaka tale ga kina, the ad copy should be catchy but should not stray from the theme. Me ikuri, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

In a nutshell, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. Ia,, it is important to keep in mind that a higher QS will also lower your cost per click (SOQO NI YD) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” se “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

Raraba, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. Compared to broad match, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

Vosa bibi ca

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Ia,, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Me kena ivakaraitaki, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Ia,, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. Dua tale, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “bid”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

For maximum results, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, me kena ivakaraitaki, can increase the click-through rate and Quality Score of your ads. Kena itinitini, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, time of day, and device. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. Ia,, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

Vosacavuti ni Google

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. Ia,, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hours.

Me kena ikuri, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. Kei na, finally, you can control the budget for your campaign. But, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

iSau ni dua na kiliki

The cost per click for Adwords depends on several factors, including the quality score, vosa bibi, itukutuku vakadinadina, kei na tabana ni vakaroro. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. If your CTR is high, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

iMatai, consider your Return on Investment (YD NI YD). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 pasede. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, Dua tale na yasa, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ itukutuku ni veivoli.

Maka ni iVakatagedegede

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

iMatai, determine the CTR. This is the percentage of people who actually click on your ad. Me kena ivakaraitaki, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. Ia,, this number will vary for different keywords. O koya gona, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. Me ikuri, it should be surrounded by relevant text and search terms. Vakaoqo na kena icakacaka, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. Me vakataka, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

Isau ni dua na saumaki vou

The Cost Per Acquisition (CPA) and Cost Per Conversion (SOQO NI YD) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. Me kena ivakaraitaki, if a hotel owner wants more bookings, they may use Google Ads to get more leads. Ia,, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

Na isau ena dua na kiliki (SOQO NI YD) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. Ia,, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. Me kena ikuri, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. Me baleta oqo, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, vosa bibi, veivakatarogi, kei na vakamuri ni saumaki mai. Kevaka o sega ni kila na vanua mo tekivu kina, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

iSau

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. Ena kena vakayagataki na vosa bibi ca, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Vakatalega kina, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Me kena ivakaraitaki, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, but in general, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (SOQO NI YD) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Me kena ivakaraitaki, Google recommends setting your maximum CPC to $1. In addition to that, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

Vosa Bibi

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Ia,, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Ni sa tiko vei iko na nomu ituvatuva ni vosa bibi, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. Me vakataka, you want people to click your ads because they’re looking for a solution to a problem. Ia,, this may not be the case when people are searching outside of search engines, me kena ivakaraitaki. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, nanuma tiko ni sega ni tautauvata kece na vosa bibi. While some may seem smart at first, some are not. A search for “wifi vosanicuru” indicates that people are looking for a wifi password, not a specific product or service. Me kena ivakaraitaki, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. Me vakataka, you can see their working hours and commute times. Vakatalega kina, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. Me kena ivakaraitaki, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Ia,, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Ia,, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

Vakamuri ni saumaki mai

You can use AdWords conversion tracking to see how many of your ads are converting. E vakavuqa ni, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 siga, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Vakavuqa, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Ia,, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

Ni vakarautaki na Mataveilawa se Qirita na saumaki mai ena Vanua ni Cakacaka, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, oka kina na Vunautaki, iLawalawa ni ID, Na, kei na Vosa Bibi. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. Me kena ivakaraitaki, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Dua tale na yasa, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. O koya gona, you should use AdWords conversion tracking if you have multiple online marketing channels.

Kevaka o vaqara tiko mo vakayagataka na Google Adwords me baleta na nomu vunautaki ni volivolitaki, o na gadreva mo kila eso na veika matailalai me baleta na kena cakacaka. E dodonu mo vakayagataka na isau ena dua na kiliki (SOQO NI YD) veivakatarogi, Kacivaki vakacakacaka ni mata, kei na vakanamata tale mo vakalevutaka na nomu kiliki ena iwiliwili ni ilavo. Me tekivu, wilika na itukutuku oqo mo raica kina na veika bibi duadua ni AdWords. Ni oti na wiliki ni ulutaga oqo, e dodonu mo na rawa ni tauyavutaka e dua na vunautaki gugumatua.

Isau-dua-kiliki (SOQO NI YD) veivakatarogi

Na isau-ena dua na kiliki e dua na tiki bibi ni dua na vunautaki mana ni PPC. Ena nomu vakalailaitaka na nomu isau ena dua na kiliki, e rawa ni o vakalevutaka na nomu gaunisala kei na saumaki mai. CPC ena vakadeitaki ena nomu veivakatarogi kei na dua na iwalewale ka na vakaivolataki kina na ivakarau ni itukutuku, itutu ni itukutuku, kei na revurevu ni kena vakacurumi na isema kei na ituvatuva tale eso ni itukutuku. Na cakacaka oqo e yavutaki ena vica na ka, oka kina na mataqali mataveilawa sa tu vei iko kei na kena lewena.

Na iwalewale ni veivakatarogi ni CPC e duidui ki na mata yadua. Eso era vakayagataka na veivakatarogi ni ivolavakarau ka so era vakararavi ki na iwalewale vakaikoya. E tiko na yaga kei na ca ki na ruarua. E dua na yaga bibi duadua ni veivakatarogi vakataki koya ni na solia na gauna ki na itavi tale eso. Na iwalewale vinaka ena vukei iko mo vakavinakataka na nomu isau ka rawata na kena macala vinaka duadua. Ni o sa tauyavutaka oti na nomu vunautaki ka vakavinakataka na nomu veivakatarogi, o na lako tiko mo vakaukauwataka na nomu irairai ka veisautaka na nomu gaunisala.

E dua na CPC lailai e rawa kina vei iko mo rawata eso tale na kiliki me baleta na nomu ilavovakarau, kei na dua na iwiliwili levu cake ni kiliki e kena ibalebale na kena rawa ni muataki ki na nomu mataveilawa. Ena kena tuvanaki e dua na CPC lailai, o na rawa ni rawata e dua na ROI cecere cake mai na iwalewale tale eso. E dua na lawa vinaka ni idovidovi kakana o ya mo vakabira na nomu ilavo ena ivakatautauvata ni volivolitaki o namaka me caka ena dua na vula. Na levu ga ni saumaki o ciqoma, na cecere cake ni nomu ROI.

Ni sa tiko e drau vakaudolu na vosa bibi, na isau-ena dua na kiliki e dua na tiki bibi ni dua na vunautaki ni PPC. E dina ga ni sega ni gadrevi na CPCs cecere me baleta na cakacaka yadua, na isau levu e rawa ni sau rawarawa cake kina. Me kena ivakaraitaki, kevaka e solia e dua na bisinisi e dua na ivoli yaga cecere, e rawa ni sauma e dua na CPC cecere. Veibasai, na cakacaka e sau cecere ena dua na kiliki e rawa ni sauma e dua na CPC cecere baleta na nodra yaga na kasitama ena nodra bula taucoko.

Na levu ni ilavo o vakayagataka ena dua na kiliki ena vakatau ena vica na ka, oka kina na sikoa vinaka kei na kena yaga na vosa bibi. Kevaka e sega ni semati na nomu vosa bibi ki na makete ni nomu bisinisi, na nomu veivakatarogi ena rawa ni tubu cake ena 25 pasede se sivia. Na CTR cecere e dua na ivakatakilakila e veiganiti kei na nomu itukutuku ni itukutuku. E rawa ni vakalevutaka na nomu CPC ni vakalailaitaka tiko na nomu Avg. SOQO NI YD. Smart PPC marketers kila ni CPC veivakatarogi e sega ni baleta walega na vosa bibi, ia e cokovata na veika tale eso.

Ni sa vakaleqa na CPC na Adwords, o sauma e dua na tabaka e dua na ilavo me baleta na kiliki yadua ka yavutaki ena yaga ni nomu itukutuku. Me vakataka, kevaka o solia e dua na udolu na dola ka taura e dua na kiliki, o na sauma e dua na isau cecere cake mai na kevaka o vakayagataka e dua na ilawalawa vakacakacaka ni itukutuku me vaka na Bing. Na iwalewale oqo ena vukei iko mo yacova e dua na iwiliwili cecere cake ni kasitama kei na isau lailai-dua na kiliki.

Kacivaki vakacakacaka ni mata

Ni sa Vakacakacakataki na Mata, Sa rawa vei ira na Google advertisers me ra digitaka na mataveilawa ka na basika kina na nodra itukutuku. E sega ni vaka na sausaumi ena dua na kiliki ena kacivaki, Na vakanamata ni mata e rawa kina vei ira na dauvolivolitaki me ra vakanamata ki na veivanua eso. E dina ni saumi ena dua na kiliki e cecere vei ira na dauveivoli era kila vakavinaka tu na veika era vaqara tiko na nodra kasitama, e biuta na ivotavota ni makete ka sega ni tarai. Oqo eso na ivakasala me kilai tani kina na nomu itukutuku:

Na imatai ni ikalawa ena kena vakayagataki vakavinakataki na iwiliwili ni nomu saumaki mai sai koya na nomu digitaka na veika e vakanamata ki na vanua donu. Na itukutuku ni veivoli e veiganiti kei na lewe ni dua na mata ena rawa ni saumaki mai. Digitaka e dua na buli iyaya ni vanua me levei kina na ivavakoso ena burnout, oya na gauna era sa oca kina na vakarorogo ena nodra raica na itukutuku vata ga ena. Oqo e bibi sara ni kacivaki vei ira na tamata e lailai na nodra kila na wiliwili. Oqo na vuna e rawa ni veivuke kina na veisautaki ni veika buli ni itukutuku.

Vakanamata tale

Na vakayagataki ni vakacakacaka tale ena Adwords e rawa ni mana sara vakalevu. E rawa ni vakayagataki me vagolei ira mai na kasitama era rawa ni tiko ki na nomu mataveilawa. Na Facebook e levu cake mai na 75% ni dau vakayagataka na veikauyaki, cakava me digidigi vinaka mo vakaukauwataka na nomu tiko ena Twitter. Me ikuri, e rawa ni o vakayagataka na Adwords’ ituvatuva ni veikauyaki me rawa ni ra vakarorogo kina na nomu ivavakoso. Vakaoqo na kena icakacaka, e rawa ni o veisautaki ira ki na kasitama. Na vakayagataki ni Facebook kei na Twitter me baleta na vakacakacakataki tale sa dua na sala cecere me vakayagataki vakalevu kina na iwalewale kaukauwa ni kacivaki.

Na vakanamata tale ena Adwords e vuqa na kena yaga. Ena vukei iko mo veitaratara tikoga kei ira na nomu kasitama sa tu rawa ka yacovi ira na kena vou. Ena nomu biuta na ivakatakilakila ni iVola ena nomu mataveilawa, o ira era sa sikova na nomu mata ena veigauna sa oti era na raica tale na nomu itukutuku ni veivoli, vakavuna na bisinisi tokaruataki. E vakatara talega o Google mo vakayagataka na vakanamata tale ena Adwords ena veimataqali sala ni vakauitukutuku raraba, oka kina na Facebook, Twitter, kei na YouTube.

E vakayagataka o Google Ads e dua na nabavuni ka vakatokai “vakuravi tale” ka cakacaka vata kei na nona barausa ni vulagi me vakauta na itukutuku ni veivoli. Na nabavuni e sega ni laurai ena sikirini ni vulagi ni mataveilawa, ia e veitaratara kei na barausa nei koya e vakayagataka. Sa ka bibi me kilai ni o ira kece era vakayagataka na initaneti e rawa ni ra bokoca na cookies, ka na vakavuna me lailai sobu na veika e sotavi ena volivolitaki ena initaneti. Na mataveilawa oqori ka sa vakacurumi oti tu e dua na ivakatakilakila ni Google Analytics sa rawa ni levea na vakuria na nabavuni ni vakacakacakataki tale ni Google Ads.

E dua tale na iwalewale ni kena vakacakacakataki tale na Adwords sai koya na lisi ni retargeting. Ena mataqali vakacakacaka tale vakaoqo, era sa sikova oti o ira era vakayagataka e dua na mataveilawa ka kiliki ki na dua na tabana ni ro yani ni oti na kiliki. Na itukutuku vakacakacaka oqo ena rawa ni vakauqeti ira na vulagi mera volivoli se vakatorocaketaki ki na dua na sausaumi. Na vakacakacakataki tale ena Adwords sa dua na iwalewale totoka ni kena rawati na veiliutaki vinaka.

E vuqa tu na sala mo vakatorocaketaka kina na nomu adwords ads. Sa rawa mo lavetaka ka vakabira na itukutuku sa tu rawa ki na nomu akaude, se makataka ruarua na kato me caka kina na veisau. Ni oti na nomu lavetaka ka vakabira, e rawa ni o vakatauvatana na nomu ilavelave kei na ulutaga ki na itukutuku ni veivoli tale eso. Kevaka e sega ni cakacaka na ilavelave, tovolea mo vola tale ka raica na iwiliwili ni nomu saumaki mai. O na vinakata beka mo vakayacora eso na tweaks ki na ilavelave, talega. Oqo eso na ivakasala mo vakavinakataka cake kina na nomu vunautaki ni Adwords:

iSau ni dua na kiliki

E dina ni CPC e dua na tiki bibi ni kacivaki ena initaneti, e tiko eso na sala me lewai kina na isau. Ena kena vakayagataki na Google AdWords, e rawa ni o biuta na itukutuku ena dua na mataveilawa ka yavutaki ena dua ga na vosa se malanivosa. Se cava ga na nomu mataqali bisinisi, e dodonu mo raica matua na veibeitaki nei Google mo kakua kina ni lako sivia na wai. Sa volai koto e ra eso na ivakasala veivuke me nanumi tiko ni ko vakadeitaka na isau ni dua na kiliki.

Na isau ena dua na kiliki ni Adwords e duidui ka yavutaki ena ivoli e kacivaki. E vuqa na vatavata ni kacivaki ena initaneti era yavutaki ena vakaraitaki, kena ibalebale ni o ira na dauvolivolitaki era sauma ena iwiliwili ni kiliki era ciqoma. Na levu ga ni dauveivoli’ veivakatarogi, na kena rawa ni laurai na nodra itukutuku ena itukutuku ni vakani. Kevaka e vaqara tiko na nomu bisinisi na gaunisala cecere, na CVV e cecere cake ena rawa ni vukei iko mo vakalevutaka na nomu laurai. E rawa ni o vakayagataka na Google Analytics mo raica kina na vosa bibi cava era veisautaka tiko na kena e vinaka duadua.

Na isau vinaka duadua ni kiliki ena vakatau ki na nomu ROI. E vuqa na bisinisi era raica me lima ki na dua na ivakatautauvata e ciqomi ni vakayagataki na isau ena dua na veivakauqeti (CPI) kacivaki. E dua tale na sala me raici kina na isau ena dua na kiliki o ya ni pasede ni kiliki ki na ilavo e rawati. Ena kena vakalevutaki na ivakatautauvata ni yavunilewa ni kasitama, na nomu CPC ena cecere cake. Saga mo vakalevutaka na lesu mai ni ilavo e vakayagataki (YD NI YD).

Me vakalevutaki na CPC ni nomu vunautaki ni Adwords, vakasamataka mo vakatorocaketaka na ROI ni nomu sala ni volivolitaki tale eso. Na nomu rawata na takete oqo ena rawa kina vei iko mo vakayagataka na kena vakuwai tale na itukutuku ena sala ni vakauitukutuku raraba kei na idusidusi vakadodonu. Me kena ikuri, na imeli e rawa ni cakacaka vata kei na nomu sala ni volivolitaki tale eso, vakalevutaka na nomu bisinisi kei na vakalailaitaki ni isau. E rawa ni o qarava na nomu ilavovakarau ni ko maximizing na nomu ROI ena nomu cakacakataka na isau ni volivolitaki ni kasitama. Sa vakakina, na cava o waraka tiko?

Isau ni dua na kena rawati

CPA, se isau ena dua na volivoli, vakarautaka na isau taucoko ni kena rawati e dua na kasitama. Na soqo ni saumaki mai e rawa ni voli, vakau ni fomu, lavetaki ni ivolakerekere, se kerea e dua na qiri lesu. Na isau ni veika e rawati e dau vakayagataki me vakarautaki kina na mana ni itukutuku raraba, volivolitaki ni imeli, ka saumi ni veivoli. E sega ni tiko na isau ni kacivaki vakadodonu ni SEO, e rawa ni dua na vakasama vinaka cake me baleta na mana ni volivolitaki ni imeli ena kena cakacakataki na CPA ena dua na cakacaka.

E dina ni sa ka bibi na CPA ki na dua na vunautaki ni volivolitaki, e dredre me vakatauvatani kei na ivakatagedegede tudei. E duidui sara ka yavutaki ena ivoli, gugumatua, kei na isau. Na kena e lailai na kena isau ena dua na kena rawati, na vinaka cake ni nomu vunautaki ni itukutuku. Mo cakacakataka na nomu CPA, mo cakacakataka e vica na metric, oka kina na tubu ni bounce kei na veisiko duatani. Kevaka e cecere na nomu CPA, na nomu iwalewale ni volivolitaki ena gadrevi me veisautaki.

E rawa talega ni o cakacakataka na CPA me baleta na bisinisi ka sega na ivoli se veiqaravi. Na bisinisi oqo e rawa ni raica na saumaki mai, me vakataka na vakalewena na fomu kei na saini ni demo, vakayagataki ni fomu. Ia,, e sega ni dua na ivakatagedegede me vakadeitaki kina na isau vinaka duadua ni kena rawati, me vaka ni duidui na ivoli ni bisinisi yadua ena initaneti, isau, ituvatuva, vakayagataki ilavo ni veiqaravi, kei na vunautaki ni itukutuku. Na sala vinaka duadua me cakacakataki kina na CPA o ya mo raica na levu ni saumaki mai ni nomu ad vunautaki e vakavuna.

Na CPA e dua na sala kilai levu me raici kina na rawa-ka ena idini ni vakasaqaqara volivolitaki. Ena vukea na kena kilai na levu ni ilavo o vakayagataka mo rawata kina e dua na kasitama vou. E dau cakacakataki na CPA me baleta na imatai ni saumaki mai, me vakataka na saini ni fomu se sausaumi ni demo. E rawa talega ni o raica ka vakarautaka na mana ni nomu itukutuku ni veivoli ka vakadeitaka na levu ni kena isau me rawati. Na levu ga ni saumaki o rawata, na lailai ni nomu sauma ena kena gauna balavu.

iWiliwili ni saumaki mai

Kevaka o vaqara tiko mo vakalevutaka na nomu iwiliwili ni saumaki mai ena Adwords, e tiko eso na ka mo cakava mo vakavinakataka cake kina. iMatai, e gadrevi mo kila na iwiliwili ni saumaki mai. Na iwiliwili ni saumaki mai na Google Adwords sa ikoya na pasede ni vulagi era kiliki ena nomu itukutuku ni veivoli ka qai saumaki mai. Na iwiliwili ni saumaki oqo e rawa ni dua na ka mai na 10% ki na 30%. Na iwiliwili vinaka duadua ni saumaki mai e tolu ki na lima na gauna e cecere cake mai na ivakatautauvata ni cakacaka. Me rawa ni vakalevutaki na nomu iwiliwili ni saumaki mai, e dodonu mo vakatovotovotaka na veisureti duidui ka vakatovolea na kena drodro na nomu mataveilawa. Oqo ena vukei iko mo kila na veika e cakacaka tiko kei na veika e sega. Me kena ikuri, e rawa ni o vakayagataka na volivolitaki tale mo vakavoui ira tale kina na vulagi era sa taleitaka na nomu ivoli.

E kena ivakarau, na dauvolivolitaki yadua e dodonu me saga e dua na iwiliwili ni saumaki mai ni 2.00%. Sa kena ibalebale oqo ni vei ira kece na 100 vulagi ena mataveilawa, ke lailai me rua mada ga me vakalewena e dua na fomu ni veitaratara. Me baleti ira na kabani B2B, na iwiliwili oqo e dodonu me sivia na rua. Me baleta na mataveilawa ni e-commerce, e dodonu me rua na ota ena duanadrau na vulagi. Ia,, e tiko eso na ituvaki ni sega ni vakalewena e dua na vulagi e dua na fomu, ia na saumaki mai e dodonu me wiliki tikoga. Se cava ga na kena ituvaki, e dua na iwiliwili cecere ni saumaki mai ena Adwords ena vakalevutaka na nomu bisinisi ka vakaukauwataka na nomu ROI.

E dua tale na ka bibi ena kena vakavinakataki cake na iwiliwili ni saumaki mai o ya mo vakanamata ki na nomu kasitama vinaka. Ni da vakanamata vei ira na vakarorogo dodonu, o na rawa ni taura na boto ni co co ni gaunisala o vaqara tiko. E levu na dauvolivolitaki era vakayagataka e levu na ilavo ena kacivaki, e dua ga na pasede lailai ni saumaki mai. Kevaka o vakanamata vei ira na vakarorogo dodonu, ena rawa ni o vakalevutaka na nomu ilavo ka vakalailaitaka na nomu isau. Ni sa donu na nomu kasitama, na tubu cake na nomu iwiliwili ni saumaki mai!

Vakadidike ni vosa bibi

Kevaka o vinakata me mana sara na nomu vunautaki ni kacivaki, sa ka bibi me da kila na bibi ni vakadidike ni vosa bibi. Na digidigi cala ni vosa bibi ena vakaoti nomu gauna kei na sasaga, ni o ira era vakasaqara tiko era na sega ni vakasaqara tiko na nomu ivoli. Ena nomu vakayagataka e dua na vosa bibi ena vakadeitaki iko mo yacovi ira na nomu ivavakoso. Oqo eso na ivakasala me rawarawa kina na nomu vakadidike ni vosa bibi. – Vulica na tamata e volivoli. Na dauvolivoli e dua na ilawalawa vosa bibi ka sikinalataka na inaki ni dauvakasaqaqara vata ga. Ena vukei iko mo vakaliuca e dua na ivavakoso, ka cakacakataka na lomavakacegu me vakakina.

– Kilai ira na vakarorogo. Na vakadidike ni vosa bibi e solia vei iko na vakasama o gadreva mo vakadeitaka kina na nodra gagadre na vakarorogo. Ena vukei iko talega mo kila na vosa bibi cava e veiganiti vakalevu duadua ki na nomu mataveilawa, ka ra veisisivi vakalevu duadua. Na itukutuku oqo ena rawa ni yaga ki na nomu iwalewale ni lewena kei na nomu iwalewale raraba ni volivolitaki. Vakavuqa, era vakasaqara na tamata na iwali ena initaneti, kei na vakayagataki ni vosa bibi e veiganiti ena rawa ni vukei iko mo vakaliuca na ivavakoso dodonu. Na levu ga ni nomu vakanamata ena nomu lewena o, na levu ga ni gaunisala o rawa ni namaka mo rawata.

– Kila na nomu veisisivi. Vakayagataki ni iyaya ni vakadidike ni vosa bibi, e rawa ni o raica na veika era sa vakaliuca tiko na nomu veisisivi kei na nodra veisisivi. Raica mo digitaka na vosa bibi e sega ni sivia na veisisivi se sa rui raraba. Digitaka na vanua e levu kina na gaunisala. Na malanivosa e veiganiti ena vagolei ira mai e dua na iwiliwili levu ni tamata. Kena iOtioti, vakatauvatana na nomu vosa bibi vei ira na nomu veisisivi’ lewena kei na tuvatuva. Ni sa matata tu na nomu vakasama me baleta na nodra gagadre na nomu ivavakoso, sa rawa mo tekivu vola na lewena mo sotava kina na gagadre oqori.

Tauyavutaki ni dua na itukutuku veivakurabuitaki

Sa ka bibi na kena tauyavutaki e dua na ivoli vinaka kevaka o vinakata me kilai tani na nomu bisinisi mai na kena vo. Na itukutuku vinaka e dodonu me veiganiti ka veimataqali, ka sauma e dua na taro e rawa ni tiko vei koya e wilika me baleta na nomu ivoli se veiqaravi. E rawarawa ka bolebole na kena tauyavutaki e dua na itukutuku ni itukutuku, baleta ni sa levu sara na idusidusi kei na iyaya ni cakacaka e vuravura vakalivaliva. Oqo e vitu na ka me nanumi tiko ni tauyavutaki e dua na itukutuku vinaka:

Vakayagataka na vosa ni kaukauwa – oqo na vosa bibi e dreti ira na wilika ka vakauqeta na nodra gagadre. Vakayagataki ni vosa “iko” ena nomu itukutuku ni veidinadina sa dua na sala mana duadua me ra vakarorogo kina na nomu ivavakoso. Era dau sauma vinaka na tamata na ilavelave ni itukutuku e vakanamata kina, ka sega ni nomu bisinisi. Na “iko” ena nomu ilavelave ni itukutuku ni vakadewa e vakanamata kina na kasitama vua e wilika tiko na itukutuku ni veivoli, ka sa vakalevutaka cake kina na nodra kiliki kina.

Ni ko sa cakava tiko na nomu ilavelave ni itukutuku, nanuma mo vola e dua na ulutaga veivakurabuitaki, ka vakamacalataka na cava na nomu ivoli se veiqaravi ka oka kina e dua na vosa bibi levu mai na nomu ilawalawa ni itukutuku. Oqo ena vukea na nomu sikoa vinaka ni vosa bibi. Kevaka e tiko e vuqa na nomu vosa bibi ena dua na ilawalawa, kakua ni nanuma ni sa dodonu mo vola na itukutuku ni veitikina duidui me baleti ira yadua. Ia, vakasamataka mada na ulutaga raraba ni ilawalawa ni itukutuku, ka vola na itukutuku me wavokita na vosa bibi ka vaka me veiganiti vakalevu duadua ki na ilawalawa ni itukutuku.

Kevaka o vou ki na Adwords, na idusidusi totolo oqo ena kovuta na veika taumada: Vakadidike ni vosa bibi, Mataqali vunautaki, CPC vakamoce, kei na vosa bibi ca. Ni oti na wiliki ni ulutaga oqo, o sa na vakarau tu mo tavoca na imatai ni nomu AdWords vunautaki! Wiliwili tikoga me baleta na ivakasala kei na ilawaki ni sala me rawa kina na nomu vunautaki. O na yalodei vakalevu cake mai na veigauna kecega! Mo tekivu! Ka kakua ni guilecava mo raica na noda idusidusi tale eso ni Adwords kei na itukutuku ni kena vakayacori me baleta eso tale na ivakasala kei na ilawaki.

Vakadidike ni vosa bibi

E dua na sala vinaka duadua me kunei kina na vosa bibi e veiganiti oya me vakayagataki e dua na iyaya ni cakacaka me vaka na iyaya ni vosa bibi nei Bing. Na Bing e ikarua ni idini levu duadua ni vakasaqaqara e vuravura, cakacakataki ni 12,000 e milioni na vakasaqaqara ena veivula. Na iyaya oqo ena solia vei iko na lisi ni vakatutu ni vosa bibi ka yavutaki ena vosa bibi o digitaka. Vakayagataka na lisi oqo mo bulia kina na lewena, vakalevutaka na nomu rawa ni vagolei ira mai na vulagi vou. E rawa talega ni o vakayagataka na lisi oqo mo tauyavutaka kina na lewena vou, me vakataka e dua na duru ni bulago se dua na vidio.

Na vakadidike ni vosa bibi sai koya na iwalewale ni kena kilai na vosa bibi era vakayagataka na tamata me ra vakasaqara kina na nomu ivoli se veiqaravi. Ni da cakava oqo, ko na vulica na ulutaga cava e kilai levu kei na mataqali lewena cava era vakasaqara tiko na tamata. Ni ko kila na vosa bibi cava era kilai levu kina na nomu ivavakoso era sa vakanamata tiko ena vukei iko mo kila na mataqali lewena cava me ra bulia. Ni sa tiko na nomu lisi ni vosa bibi, e rawa ni o vakaliuca na vosa bibi oqo ena volai ni ilavelave, volivolitaki ni itukutuku raraba, kei na iwalewale tale eso.

Ni vakadikevi na vosa bibi, o na vinakata mo vakanamata ki na kena e matata cake mai na kena raraba. Na vuna e rawarawa: kevaka e rabailevu e dua na vosa bibi, ena sega ni rawa ni yacovi ira na nomu ivavakoso. Kevaka o vakayagataka na vosa bibi raraba, o na vakaoti gauna kei na ilavo. Vosa bibi rabailevu, Dua tale na yasa, ena sega ni kauta mai e levu na gaunisala. Ni o kunea na vosa bibi, ena rawa ni yaco na nomu tiko ena initaneti. Na lisi ni vosa bibi e caka vakavinaka ena rawa kina vei iko mo vakaliuca e dua na ivavakoso ena lewena dodonu.

E vica na iyaya ni vosa bibi sega ni saumi ka yaga ka rawa ni vukei iko ena nomu vakasaqara na vosa bibi bibi. Na Moz Keyword Explorer e dua na iyaya vakaoqori, ka solia na kena ivakarau galala kei na kena e soli. Na railesuvi nei Larry Kim me baleta na Moz Keyword Explorer e rawa ni solia vei iko e dua na vakasama ni kena yaga na Moz Keyword Explorer. NA SEMrush e dua tale na iyaya ni vosa bibi vinaka ena dua na kena ivakarau galala ka saumi. E rawa ni o tovolea ruarua ni bera ni o vakatulewa.

Mataqali vunautaki

E vuqa tu na sala mo vakalevutaka kina na nomu ilavovakarau ni kacivaki ena kena vakayagataki na veimataqali vunautaki e tiko ena Adwords. Ni mataqali dauvakasaqaqara e dua na vosa vakaitamera, ena vakatura e dua na idini ni vakasaqaqara na Morphe barasi vei koya e vakayagataka. Na mataqali vakasaqaqara vakaoqo e cecere sara me baleta na brands ka tu vei ira na kilai levu, baleta ni kena inaki me yaco e dua na kasitama o koya e vakasaqaqara. E dina ni sa rui levu na isau ni mataqali vunautaki vakaoqo, e sega ni rawarawa na veisautaki ira na dauvakasaqaqara oqori ki na kasitama. Me kena ivakaraitaki, ni dua e vakasaqara na “Barasi ni Morphe,” ena dua na itukutuku ena basika mai na barasi volitaki vinaka duadua ni Morphe. E rawa tale ga ni tukuni me baleta na ivakatakarakara ni mata.

E dua tale na mataqali vunautaki e dua na vunautaki ni itukutuku, ka biuta na nomu itukutuku ena mataveilawa vata ga oqo. Na mataqali vunautaki oqo e yaga vakalevu sara ki na bisinisi ni vanua. Na mataqali itukutuku ni veivoli oqo e vakaraitaka na rai ni bisinisi veiganiti ena ivakarau ni iyaya ni veimaliwai. Sa rawa mo digitaka na vanua mo vakanamata kina kei na balavu ni gauna o vinakata me cici kina na nomu veivoli. Na mataqali itukutuku vaka oqo e rawa ni vakaukauwataka na nomu rawa ni sotava na nomu ivakatakilakila ka vakalevutaka na mana ni volivolitaki tale. Kevaka o sa cicivaka tiko e dua na vunautaki ni infographic, na nomu veivoli ena biu ena mataveilawa vata oqori.

E tiko tale eso na sala mo vakaukauwataka kina na mana ni nomu vunautaki ni Adwords. Na vunautaki ni vakasaqaqara vakaivakatakilakilataki ena rawa ni vukei iko mo kila vinaka na veika era vakasaqara tiko na ivavakoso. Na vunautaki ni vakasaqaqara vakaitamera e rawa talega ni vukei iko mo vakavuna na veimuataki kei na inaki ni funnel e cecere cake. Me kena ivakaraitaki, e rawa ni o cicivaka e dua na itukutuku ni mataveilawa ni nomu bisinisi, ka qai vakayagataka na URL ni tabana ni ro yani me draivataki kina e levu cake na gaunisala. Oqo e dua na sala vinaka mo vagolei ira mai kina na vulagi vou ka vakalevutaka na nomu iwiliwili ni saumaki mai.

CPC vakamoce

O na rairai vakataroga tiko beka na sala mo vakalailaitaka kina na nomu CPC ni Adwords me vakalevutaki kina na tubu. E dina ni oqo na sala matata duadua me caka kina, e dua ga vei ira na vuqa na digidigi. E dodonu talega mo vakasamataka mo vakalailaitaka na veitikina tale eso ni nomu vunautaki. Na vakayagataki ni Pathvisit e dua na iyaya ni volivolitaki taucoko ka rawa ni vakamuria na qiri ena talevoni, saumaki mai e levu cake na vulagi, ka vakavurea na ripote ni volivolitaki. Ena nomu vakacuruma sobu na nomu CPC, e rawa ni o vakalevutaka na nomu rawa ni raica e dua na ROI cecere cake ka lailai na benu ni itukutuku.

Vakatau ena nomu ilavovakarau, e rawa ni o tuvanaka e dua na iwiliwili levu duadua ni CPC ni vosa bibi yadua se ilawalawa ni itukutuku. E rawa ni o veisautaka na nomu veivakatarogi, se vakayagataka e dua na digidigi ni veivakatarogi vakataki koya. Na veivoli ena ivolavakarau ena rawa kina vei iko mo tuvanaka na levu ni ilavo o sa tu vakarau mo vakayagataka ena dua na vosa bibi se ilawalawa ni itukutuku. Oqo ena rawa kina vei iko mo qarava na nomu ilavovakarau ka rawata vakalevu cake na nomu ROI ni kacivaki kei na takete ni bisinisi. E vica na yaga ni kena vakayagataki na veivakatarogi ena ivolavakarau.

E vuqa na AdWords era vakayagataka na CPC veivakatarogi me baleta na nodra vunautaki, o na vinakata talega mo vakayagataka na kena isosomi – CPM. Ni veivakatarogi ni CPC sa ikoya na ituvatuva sega ni vakatarai me baleta e dua na PPC vunautaki, Na CPM sa digidigi vinaka duadua kevaka o vinakata me laurai na nomu ads ena tabana e cake ni idini ni vakasaqaqara. Ni yaco mai na lewai ni isau, Na CPC sai koya na yavu ni metric. Ena duidui ena veimataqali vunautaki kei na itukutuku ni veivoli.

Me vakataka na iwalewale tale eso ni kacivaki, e bibi na tuvailavo ni veisiga. Kevaka o se bera mada ni kacivaka ena initaneti, e dua na vunautaki ni Google Adwords ena imatai ni gauna e dodonu me tekivu ena $20 – $50 kena ivakarau, ka qai moica kevaka e gadrevi. Ni ko tomana tiko na nomu dikeva na kena macala, e rawa ni o veisautaka na nomu ilavovakarau ena dua ga na gauna. Na vakayagataki ni Google AdWord Tools ena rawa ni vukei iko mo veisautaka na nomu ilavovakarau ni veisiga me vakavinakataki kina na nomu vunautaki. Kevaka e dredre mo veisautaka na nomu veivakatarogi, Na Google AdWords Grader sa iyaya vinaka duadua me vukei iko mo vakatulewa vinaka duadua ena nomu bisinisi.

Vosa bibi ca

E dua na sala mo vakalevutaka kina na kena yaga na nomu itukutuku o ya mo oka kina na vosa bibi ca ena nomu PPC vunautaki. Na vosa bibi oqo e sega ni veimaliwai vakataki koya kei na taro vata ga. E dodonu me okati kina na vosa vakatautauvata, mataqali mataqali ka levu, kei na duidui tale eso ni vosa. Me kena ivakaraitaki, kevaka o tovolea tiko mo rawata na “ulunivanua,” na nomu vunautaki ni vosa bibi ca e dodonu me oka talega kina na duidui me vaka na ulunivanua kei na ulunivanua. Ia,, na vosa bibi ca e sega ni cakacaka vata ga kei na vunautaki ni vakasaqaqara, mo raica mo vakatovolea e vica na iwalewale.

Me rawati vakavinaka na iwalewale oqo, mo kila na vosa cava era sa taipa tiko na tamata ena dua na idini ni vakasaqaqara ka o cei e sega ni yaga ki na nomu bisinisi. Na ripote ni Taro ni Vakasaqaqara ena Adwords ena tukuna vei iko na vosa cava era sa vakacurumi tiko na tamata ni bera ni ra yaco ki na nomu mataveilawa. Ni o sa kila na vosa bibi ca era sa vakacurumi tiko na nomu vulagi ki na kato ni vakasaqaqara, sa na qai rawa mo digitaka mo okata ena nomu vunautaki ni itukutuku.

Ena kena vakayagataki na vosa bibi ca, e rawa ni o vakavinakataka cake na inaki ni nomu vakasaqaqara raraba ena nomu sega ni vaqara na vosa ni vakasaqaqara e sega ni yaga. E rawa talega ni o vakuwai kina na itukutuku ni “vatu Damudamu” se digidigi tautauvata. Na revurevu raraba ni kena vakayagataki na vosa bibi ca o ya mo vakadikeva sobu ki na nomu ivavakoso vakacakacaka ka vakalevutaka na nomu lesu mai ena ilavo maroroi. Vulica na iwalewale ni kena vakayagataki ena AdWords ena nomu wilika na ulutaga oqo. Ko na raica na sala e rawa ni vakalevutaka kina na nomu tubu ni ilavo ena vica ga na macawa.

Na vakayagataki ni vosa bibi ca ena Adwords ena sega walega ni vakavinakataka cake na mana ni nomu itukutuku, ia era na maroroi iko talega na ilavo ena nomu vakalailaitaka sobu na nomu isau ena dua na kiliki (SOQO NI YD). Ena kena vakalailaitaki na iwiliwili ni kiliki sega ni saumaki mai, o na maroroya na ilavo o rawa ni vakayagataka ki na vunautaki mana cake. Ia na yaga levu duadua ni kena vakayagataki na vosa bibi ca o ya ni ra na vukei iko mo vakatorocaketaka na nomu veisau ka vakalailaitaka na tiki ni bounce.

Vuku ni veisisivi

Na yaga ni kila ni veisisivi me baleta na nomu bisinisi e sega ni kilai ira walega na nomu veisisivi. Ena vukei iko mo kila na nodra vakatutu volitaki duatani, ira era vakarorogo tiko, ituvatuva ni isau, kei na vuqa tale. Na vuku ni veisisivi ena vukei iko mo vakatulewataka na itukutuku ka rawa ni cakava na nomu itukutuku, vunautaki, kei na domo ni volivolitaki e mana cake. Na vakasama oqo ena rawa ni vukei iko mo vakatorocaketaka na ivakarau ni nomu itukutuku ni veivoli kei na vunautaki ni volivolitaki, ka vakakina mo kila na madigi kei na veivakarerei vou ka rawa ni vakaukauwataka na nomu tubu. Meda raica mada eso na ivakaraitaki ni vuku ni veisisivi.

Na nomu kila na veisisivi e kena ibalebale na nomu kilai ira na nomu veisisivi’ iwalewale bibi, ivakarau ni nodra dau vakayagataka na kacivaki, kei na iwalewale cava era vakayagataka me vakalevutaka na nodra laini e ra. Ni sa sivia na 4.9 bilioni na vakayagataka na Initaneti, na tiko ga e dua na ikalawa ki liu ena nomu veisisivi sa ka bibi sara ki na rawa-ka vakabisinisi. Me vaka na 'iTuvaki ni Makete ni Yasana o Crayon,’ 77% ni bisinisi era cavuta na vuku ni veisisivi me dua na ka bibi ena qaqa ni makete. Na vuku ni veisisivi e yaga talega ki na brands ka ra vaqara tiko me vakalevutaki na ilavo ena kena totolo duadua e rawa.

E dua tale na sala mo kumuna kina na kila ni veisisivi me baleta na nomu vunautaki ni Adwords o ya mo dikeva na nomu veisisivi. Na iyaya vinaka ni kila ni veisisivi ena rawa kina vei iko mo vakatauvatana na lewena era wasea tiko na nomu veisisivi ka na vakaraitaka tiko vei iko ni sa tabaki na lewena vou. Me vakataka, Na BuzzSumo e dua na iyaya ni vakadidike ni veisisivi, ni na vukei iko mo kila na mataqali lewena cava era vakayagataka tiko na nomu veisisivi me rawa ni ra yacovi ira na dauvolivoli. Na iyaya ni kila ka ni veisisivi oqo e nuitaki mai vei ira na kabani me vaka na HubSpot, Expedia, kei na Telegraph. Ena vukei iko mo kila na sala era vakayagataka kina na veisisivi na lewena me rawati kina na gaunisala kei na saumaki mai.

Na pepa ni veisisivi e cake ena tiko kina na itukutuku me baleta na metrics yadua, yaca ni kabani, veivoli vakaitamera, kei na veivoli sega ni vakatakilakilataki. E dodonu talega me tiko kina eso tale na bulukau ka kovuta na vosa bibi e veiganiti, itukutuku ni veivoli, tabana ni ro yani, kei na vuqa tale. Kevaka o vaqara tiko eso na veisisivi era cicivaka tiko na vakatovotovo, e rawa ni o vakatovotovotaka mo raica se o cei vei ira na nodra itukutuku kei na tabana ni ro yani e cakacaka vinaka tiko. Sa na qai rawa ni o vakatauvatana na nomu macala kei na nodra. Kevaka o vakayagataka tiko na Adwords me baleta na PPC, o na rawata e dua na yasana vei ira na nomu veisisivi kevaka o kila na ka o cakava tiko.

E tiko eso na sala mo tauyavutaka kina na nomu akaude ni Adwords. Vakatau ena nomu takete, e rawa ni o vakayagataka e dua vei ira na vale oqo: Takete ni vunautaki, Ivakarau ni veivakatarogi, kei na iSau. Na vakatovotovo ni veisei e dua talega na digidigi. Ni ko sa tauyavutaka oti na ituvatuva vinaka duadua ni nomu vunautaki, sa gauna mo vakadeitaka kina na sala mo vakayagataka kina na nomu ilavovakarau ni kacivaki. Era sa volai koto e ra eso na ivakasala me vukei iko mo tekivu. Me tauyavutaki na vunautaki mana duadua, wilika na idusidusi oqo.

iSau

Na isau ni Adwords e duidui vakatau ena vica na ivakarau. Na isau vakatautauvata e rauta ni $1 ki na $5 dua na kiliki, ia na isau ni Display Network e lailai sara. Eso na vosa bibi era sau levu cake mai na so tale, kei na veisisivi ena loma ni makete e tara talega na isau ni. Na vosa bibi ni Adwords e dau sau levu cake mai na kena ivakatautauvata, ka dau lewena na makete ni veisisivi, me vakataka na tabana ni lawa kei na inisua. Ia,, ena isau cecere mada ga, Na Adwords e se dua tikoga na sala vinaka me volitaki kina na nomu bisinisi ena initaneti.

E dina ga ni CPC e sega ni solia e levu na vakasama me baleta ga vakataki koya, e dua na itekitekivu cecere me kilai kina na isau ni Adwords. Dua tale na metric yaga na CPM, se isau ni dua na udolu na veivakauqeti. Na metric oqo ena solia vei iko e dua na vakasama ni levu ni ilavo o vakayagataka ena kacivaki, ka yaga ki na CPC kei na CPM vunautaki. Na veivakauqeti bibi e yaga ena kena tauyavutaki e dua na vunautaki ni volivolitaki balavu.

Na isau ni Adwords e dua na iwiliwili ni nomu isau ena dua na kiliki (SOQO NI YD) kei na isau ni dua na udolu na vakasama (CPM). Na levu ni ilavo oqo e sega ni okati kina na isau tale eso, me vakataka na nomu mataveilawa vakayacori, ia e matataka na nomu ilavovakarau taucoko. Na tuvanaki ni ilavovakarau e veisiga kei na kena levu duadua ena vukei iko mo lewa vinaka na nomu isau. E rawa talega ni o tuvanaka na veivakatarogi ena vosa bibi se ivakatagedegede ni ilawalawa ni itukutuku. Na fika yaga tale eso me dikevi kina na itutu vakatautauvata, ka tukuna vei iko na ivakarau ni nomu itutu ni itukutuku ena kedra maliwa na vo ni itukutuku. Kevaka o sega ni kila na sala mo tuvanaka kina na nomu veivakatarogi, e rawa ni o vakayagataka na vakasama ni Vakaraitaki mo raica kina na levu ni ilavo era sauma tiko na dauvolivolitaki tale eso.

Me ikuri ni nomu ilavovakarau, na nomu rating vinaka e tara talega na isau ni Adwords. E cakacakataka o Google na isau ni dua na Adwords ka yavutaki ena iwiliwili ni dauveivoli ka tiko na nodra itukutuku ni dua na vosa bibi. Na levu ni nomu rating vinaka, na kena e lailai na kena isau ena dua na kiliki ena. Dua tale na yasa, kevaka e dravudravua na nomu rating vinaka, o na sauma vakalevu cake mai na nomu veisisivi. Sa vakakina, sa ka bibi mo kila na nomu ilavovakarau ni Adwords me rawa ni o tiko ga kina ka raica na kena macala vinaka.

Ivakarau ni veivakatarogi

Na veisau ki na ivakarau ni veivakatarogi kei na ivakarau ni veisotari ena Adwords e vuqa na dauveisaqasaqa era dau veilecayaki e Google. E liu, e dua na dauvolitaki ilavo ena sinucodo ni otela e rawa ni vakamoce ena vosa “otela,” vakadeitaka ni na basika na nona itukutuku ena dela ni SERPs. E kena ibalebale talega ni na laurai na nodra itukutuku ena malanivosa ka tiko kina na vosa “otela.” Oqo e kilai me veisotari rabailevu. Ia oqo, ena veisau nei Google, sa sega tale ni duatani na ivakarau e rua.

E tiko e vica na iwalewale sa vakarautaki tu me vakalevutaki kina na nomu kiliki ena loma ni dua na ilavovakarau. Na iwalewale oqo e vinaka sara kevaka o vinakata mo vakalevutaka na nomu iwiliwili ni saumaki mai ka kunea e levu cake na ivola. Ia mo kila tiko ni mataqali iwalewale yadua ni veivakatarogi e tiko na kena yaga. Sa volai koto e ra na tolu na mataqali ivakarau ni veivakatarogi kei na kena yaga. Kevaka o vou ki na Adwords, na nomu digidigi vinaka duadua o ya mo tovolea na iwalewale ni Vakaikuritaki ni Saumaki Mai, ka dau veisautaka ga vakataki koya na veivakatarogi me vakalevutaka kina na saumaki mai.

Na iwalewale ni veivakatarogi vakaikoya e kauta laivi na vakilakila mai na itukutuku ni kacivaki e saumi, ia e rawa tikoga ni o rawata na macala vinaka cake ena iwalewale ni ivolavakarau. Na veivakatarogi sa ikoya na levu ni ilavo o tu vakarau mo sauma kina e dua na vosa bibi. Ia nanuma tiko ni veivakatarogi e sega ni vakatulewataka na nomu ituvatuva; E sega ni vinakata o Google me solia na vanua cecere duadua vua e dua e vakayagataka vakalevu duadua na ilavo ena dua na vosa bibi. Oqori na vuna o gadreva kina mo wilika na ivakarau ni vakaraitaki ni bera ni o vakayagataka.

Na veivoli ena ivolavakarau ena rawa kina vei iko mo lewa na levu ni ilavo ni veivakatarogi ni itukutuku yadua. E rawa ni o vakayagataka na ivakarau ni veivakatarogi mo kotiva kina na nomu ilavovakarau ni sega ni cakacaka vinaka na itukutuku. Me vakataka, kevaka e kilai levu na nomu ivoli, o na vinakata beka mo vakayagataka na veisotari rabailevu ka sega ni veisotari vinaka. Na veisotari rabailevu e dua na digidigi vinaka cake me baleta na vakasaqaqara raraba, ia ena sau levu cake vei iko. Dua tale, e rawa ni o digitaka na veisotari se malanivosa e veisotari.

Takete ni vunautaki

E vica na sala me tuvanaki kina e dua na takete ni vunautaki ena Google Adwords. E rawa ni o tuvanaka e dua na ilavovakarau ni veisiga, ka tautauvata kei na nomu vakacuruma vakavula ni vunautaki. Oti o ya, wasea na iwiliwili oqori ena iwiliwili ni siga ena dua na vula. Ni o sa vakadeitaka na nomu ilavovakarau ni veisiga, sa rawa mo tuvanaka na nomu iwalewale ni veivakatarogi. Me ikuri, na takete ni vunautaki e rawa ni tuvanaki me baleta na veimataqali gaunisala. Vakatau ena nomu takete ni vunautaki, e rawa ni o digitaka mo vakaliuca na veivanua se ivavakoso.

Na takete ni vunautaki sai koya na tiki bibi ni vunautaki taucoko. Na takete e dodonu me vakamacalataka vakamatata na cava e gadrevi me veisau me rawa kina ni qaqa na vunautaki. E dodonu me lekaleka sara, ka dodonu me volai ena dua na sala me ra kila vakavinaka kina o ira kece era vakaitavi ena vunautaki. Na takete e dodonu me vakamatatataki talega, rawa ni rawata, ka dina. Oqo ena vukea na kena vakadeitaki na ivurevure e gadrevi me rawati kina na takete o ya. Vakayagataki ni vakasama ni veisau, e rawa ni o tuvanaka na takete dina me baleta na nomu vunautaki.

Wasea na ads ni vakatovotovo

E rua tiko na ikalawa taumada me vakatovolei kina na nomu ads ena Adwords nei Google. iMatai, e gadrevi mo tauyavutaka e rua na itukutuku duidui ka biuta ena nomu ilawalawa ni itukutuku. Oti o ya, o na vinakata mo kiliki ena kena yadua mo raica se o cei e vinaka cake. Oti mo qai raica na mataqali itukutuku cava ni nomu itukutuku e mana cake. Me vakayacori na vakatovotovo veisei ena kena mana duadua e rawa, muria na veikalawa e ra.

Bulia e rua na iwasewase duidui ni itukutuku ka tuvanaka e dua na ilavovakarau me baleta na itukutuku yadua. Ena lailai na isau ni dua na itukutuku ni veivoli, ia na kena ikarua ena sau levu cake. Mo kila na nomu ilavovakarau ni itukutuku, e rawa ni o vakayagataka e dua na vunautaki ni ilavovakarau calculator. Baleta ni sau levu na vakatovotovo ni veisei, o na qai vakayalia eso na ilavo, ia o na kila talega kevaka e cakacaka tiko na nomu iwasewase ni itukutuku. Kevaka e tautauvata na rua na iwasewase ni itukutuku, raica mo veisautaka na nomu ilavovakarau.

Ni oti na nomu digitaka e rua na ilawalawa ni itukutuku, digitaka na kena e rawa ni vakavurea na iwiliwili cecere duadua ni kiliki. Ena tukuna vei iko o Google se o cei e rawaka vakalevu cake. Kevaka e rawata na imatai ni nomu itukutuku ni veivaqaqai na kiliki, sa qai dua na ivakatakilakila vinaka. Ia na ikarua ni ilawalawa ni itukutuku e lailai sobu na kena kilikitaki. O na vinakata mo vakalailaitaka sobu na nomu veivakatarogi ni ko namaka mo raica na CTR cecere duadua mai na ilawalawa ikarua ni itukutuku. Vakaoqo na kena icakacaka, e rawa ni o vakatovolea na revurevu ni nomu veivoli ena nomu saumaki mai.

E dua tale na sala mo wasea kina na itukutuku ni Facebook o ya ena kena veisautaki na nomu vunautaki sa tu rawa. Me caka oqo, veisautaka na nomu iwasewase ni itukutuku ka digitaka na bulukau ni Veisei. Ena tauyavutaka ga vakataki koya o Facebook e dua na itukutuku vou ka veisau ka vakalesuya mai na kena taumada. Ena vakayacori na vakatovotovo ni veisei me yacova ni ko sa tuvanaka mo muduka. Kevaka e rawa vinaka na nomu veitarogi, e dodonu mo tomana tiko na vunautaki ena macala ni nomu vakatovotovo. O na vinakata beka mo wasea na itukutuku ni veivoli ki na rua se tolu mada ga na vunautaki duidui.

YD NI YD

Na kacivaki ni idini ni vakasaqaqara e dua na iwalewale yaga ni kena rawati na veika dodonu ena gauna donu. E vakarautaka talega e levu tale na vakamuri ni itukutuku, vakatarai iko mo kila na itukutuku ni veivoli se vosa ni vakasaqaqara ka yaco kina na volivolitaki. Ia,, marketers me kila na sala me vakalevutaki kina na ROI ena nodra digitaka na vosa bibi dodonu, vakarautaki ni ilavovakarau dodonu ka veisautaka na iwalewale kevaka e gadrevi. E vakamacalataki ena ulutaga qo eso na ka bibi me nanumi tiko me vakalevutaki kina na ROI ena Adwords. Wilika tiko mo vulica eso tale na ka.

Ni cakacakataki na ROI ni Adwords, e bibi me nanumi tiko ni mataveilawa e sega ni dau vakadewataki ki na volivolitaki. Ena gadrevi mo raica na saumaki mai mo cakacakataka kina na ROI ni Adwords. Oqo e rawa ni caka ena qiri veimuataki, ka vakakina na vakamuri ni vanua me yacova ni sa yaco na vulagi ki na iotioti ni “Vinaka” tabana e. Me vakataka na vunautaki ni volivolitaki, na ROI ena vakatau ena levu ni vulagi ni nomu ads draiva ki na nomu mataveilawa. Me caka oqo, mo digitaka na vosa bibi ena volivoli.

Me vakatorocaketaki na nomu ROI ni Adwords, vakasamataka mo vakuria na isema ki na nomu veivoli. Na nomu vakayagataka na isema ni tabana ni ro yani ena vukei iko mo vagolei ira mai e levu cake na vulagi vakacakacaka. Me ikuri ni kena isema na vosa bibi, e rawa talega ni o vakayagataka na callouts se vanua ni isema. Na kena ikarua ena vakuria e dua na bulukau ni qiri bula ki na nomu mataveilawa. E rawa talega ni o vakayagataka na railesu kei na isema ni mataveilawa me dusimaki ira na tamata ki na tabana veisemati. E dodonu mo dikeva na digidigi duidui ni bera ni o vakadeitaka na kena e dodonu. Kevaka o vinakata mo vakalevutaka na ROI, raica mo vakatovolea na veika kecega.

Google Analytics e rawa kina vei iko mo vakayagataka vakataki iko na Adwords vunautaki ena auto-tagging. Ena vakaraitaka vei iko na ripote na ROI ni Adwords vunautaki. E dodonu talega mo vakacuruma mai na itukutuku ni isau mai na veiqaravi ni volivolitaki saumi ki na Google Analytics me raici kina na nodra cakacaka. Ni o cakava oqo ena vukei iko mo dikeva na isau ni nomu kacivaki, ilavo kei na ROI. Na itukutuku oqo ena rawa kina vei iko mo vakatulewa vakavinaka cake ena vanua mo vakayagataka kina na nomu ilavo. Oqo ga na itekitekivu. E rawa ni o raica vakarawarawa na ROI ni Adwords ena nomu muria na idusidusi oqo.

Ni ko sa tauyavutaka na nomu vunautaki, Ena tauyavutaka o Google e dua na ilawalawa ni itukutuku me baleti iko. Oqo ena vakarawarawataka na nomu qaravi ni nomu itukutuku. Na ilawalawa vakadewa yadua e tiko kina e dua na itukutuku ni, dua se vica na vosa bibi, kei na dua na veisotari rabailevu se malanivosa e veisotari. Google vakarautaka na nomu vosa bibi ki na veisotari rabailevu me rawa ni ra taipataka na vakayagataki na nomu vosa bibi ena dua ga na vanua. E vakavuqa ni, oqo e rawa ni veisotari vinaka duadua. O na qai vinakata mo veisautaka na isau ena dua na kiliki, isau dua na veivakauqeti, kei na isau ena dua na volivoli me ganita na nomu ilavovakarau kei na takete.

iSau ni dua na kiliki

Na isau vinaka duadua ena kiliki ni Adwords ena vakadeitaki ena nomu vakadeitaka na nomu ROI kolikila. Me baleta e vuqa na bisinisi, e rauta na lima na sede ena dua na kiliki. E dua tale na sala me vakamacalataki kina oqo na isau ni dua na kena rawati, se 20% ni ilavo e rawati. Me vakalevutaki na ROI, vakasamataka mo volitaka na nomu kasitama sa tu rawa me vakalevutaka na isau vakatautauvata ni volivolitaki yadua. Mo kila na sala mo vakaliuca kina na nomu CPC, vakayagataka na ivolakabi ni iwiliwili ni saumaki mai e ra. Vakayagataki ni ivolakabi oqo, sa rawa mo vakatulewataka na cava mo tukuna me baleta na vosa bibi yadua kei na itukutuku ni.

Na sala mana duadua me vakalolovirataki kina na nomu CPC o ya mo vakaliuca na vosa bibi ni buina balavu. Na vosa bibi oqo e lailai na kena vakasaqaqara ka na sega ni rawa ni vagolei mai na vakasaqaqara e sega ni yaga. Na vosa bibi oqo e dau tiko talega kina e dua na sikoa cecere cake, ka ivakatakilakila ni kena yaga ka sau lailai ena dua na kiliki. Adwords CPC e yavutaki ena cakacaka o tiko kina kei na ivakatagedegede ni veisisivi. Na levu ga ni nomu veisisivi, na cecere cake na CPC.

E vica na iwalewale ni kena tuvai na iwiliwili levu duadua niCPCs, oka kina na veivakatarogi vakaikoya kei na ivolavakarau. Na isau ni ilavo ena dua na kiliki sa mataqali CPC kilai levu duadua. Na iwalewale ni ivolavakarau e oka kina na kena veisautaki na levu duadua ni CPC ena ivolavakarau, ia na veivakatarogi vakataki koya e vakayagataka e dua na parokaramu vakomipiuta ka na veisautaka sara ga vakataki koya na CPC levu duadua me baleti iko. Kevaka o sega ni kila na iwalewale cava e dodonu me baleta na nomu bisinisi, E vakarautaka o Google eso na ivakasala. Ia se o cei o digitaka, mo muria na vakatutu mai na nomu galala ni digidigi vakadeitaki ni Google.

Na sausaumi ena dua na kiliki e yavutaki ena dua na ivakarau ni vakaraitaki ni itukutuku. Me vaka ni lisi ni tabaivola na isau-ni-kiliki, era galala na dauvolivolitaki me ra digitaka o cei e ganita na nodra ilavovakarau vinaka duadua. Raraba, na levu cake ni kena yaga e dua na kiliki, na kena levu cake na isau ena dua na kiliki. Ia,, e rawa ni o veivosaki kei na nomu tabaka mo veivosaki me baleta e dua na isau lailai ena dua na kiliki, vakabibi kevaka o sainitaka tiko e dua na konitaraki yaga se balavu.

E dina ni duidui sara na isau ena dua na kiliki, na ivakatautauvata ni ilavo me baleta e dua ga na kiliki e rauta ni $1 ki na $2 ena Google AdWords. Ena vakaraitaki ni ilawalawa vakacakacaka, na ivakatautauvata ni CVV era sa lailai sobu mai na dua na dola. Vakatau ena veisisivi, e rawa ni o vakayagataka na levu ni $50 dua na kiliki. Me kena ivakaraitaki, e rawa ni vakayagataka e dua na bisinisi ni voli iyauqaqa $10000 ki na $10000 ena Adwords ena veiyabaki. Ia,, kevaka o vaqara tiko e dua na dauvolivoli vou, e rawa ni o vakayagataka vakalailai na $40 dua na kiliki.

Vosa bibi ca

E rawa ni o vakalailaitaka na isau ena nomu vakayagataka na vosa bibi ca ena nomu Adwords vunautaki. Sa ka bibi me nanumi tiko ni sega ni veiganiti kece na taro ni vakasaqaqara ki na nomu vunautaki, ka mo na vakuria kina na vosa bibi ca ki na nomu ilawalawa kei na vunautaki. Kevaka o sega ni kila na iwalewale ni kena vakayagataki na vosa bibi ca, wilika tiko me baleta e dua na idusidusi vakaikalawa yadua. E vuqa tu na sala me vakayagataki kina na vosa bibi ca ena Adwords. Oqo eso na sala me vakayagataki kina.

E dua na sala vinaka duadua me kunei kina na vosa bibi ca o ya me caka e dua na vakasaqaqara ni Google. Taipataka ga na vosa o tovolea tiko mo vakaliuca ka raica na veika e basika mai. Sa na qai gadrevi mo vakuria e dua na vosa ni vakasaqaqara ka sega ni semati ki na nomu vunautaki ki na nomu lisi ni vosa bibi ca. Kevaka o sega ni kila na vosa bibi cava e ca me vakuri, raica na nomu Google search Console se analytics me baleta na lisi ni vosa bibi kece sara. Ni ko sa vakuria na vosa bibi ca ki na nomu vunautaki ni Adwords, sa na tiko vei iko e dua na lisi ni veivoli sega ni veisemati me levei kina.

E dua tale na sala me vakavinakataki cake kina na VLV o ya mo vakayagataka na vosa bibi ca. Na vakayagataki ni vosa bibi ca ena vakadeitaka ni na basika na nomu itukutuku me saqata na vosa ni vakasaqaqara e veiganiti, vakalailaitaki ni iwiliwili ni kiliki vakaoti. Ena vakalevutaka talega na nodra ivakarau na vulagi veiganiti ki na nomu vunautaki ka vakatorocaketaka na ROAS. Na iotioti ni yaga ni kena vakayagataki na vosa bibi ca o ya ni o na sega ni sauma na ivolakabi ka sega ni veidonui kei na nomu ivoli se veiqaravi. Sa kena ibalebale oqori ni rawa ni o maroroya na ilavo ena nomu ilavovakarau ni kacivaki.

Na vakayagataki ni vosa bibi ca ena Adwords ena rawa ni vakabulai iko ena nomu gauna kei na ilavo ena nomu tarova na vakasaqaqara e sega ni yaga. E rawa ni o bulia na vosa bibi ca ka veiganiti kei na nomu ivoli me vaka na nomu vosa bibi e gadrevi. Me kena ivakaraitaki, kevaka o vinakata mo volitaka na ivoli sega ni saumi ni bula, vakayagataka na vosa 'galala'. O ira na vaqara valenibula sega ni saumi se cakacaka era na sega beka ni tiko ena nomu makete vakacakacaka. Na vakayagataki ni vosa bibi ca e dua na sala vinaka me maroroi kina na vakayagataki ni ilavovakarau ena kena lewai vinaka.

Isau ena dua na veivakauqeti

Isau ena dua na veivakauqeti (CPM) e dua na metric bibi me raici kina na kacivaki ena initaneti. Na metric oqo e vakarautaka na isau ni vunautaki ni itukutuku, ka dau vakayagataki vakawasoma me digitaki kina na itukutuku vakaraitaki. Oqo e dua na sala cecere me raici kina na kilai ni dua na kabani ka vakatulewataka na levu ni ka me na vakayacori ki na veimataqali kacivaki. Ena vuqa na gauna, E rawa ni vakayagataki na CPM me tuvanaki kina na mana ni dua na vunautaki ni volivolitaki. Vakatikitikitaka na dua na metric bibi me raici, CPM ena vukei ira talega na dauvolivolitaki me ra vakadeitaka na vatavata cava e mana cake me rawati kina na nodra takete.

Sa tubu cake na CPM me tekivu mai na Q3 2017 ia e se bera ni dau veiveisau vakalevu mai na gauna o ya. Ena kena ivakatautauvata, dauvolivolitaki e saumi $2.80 dua na udolu na veivakauqeti ena Q1 2018, e dua na tubu rakorako ia tudei. Mai na Q1 2018, dauvolivolitaki e saumi $2.8 dua na udolu na veivakauqeti, taura e dua na dola mai na Q1 2017. Veibasai, CPCs ena Google Display Network era sa lesu tale mai ena $0.75 dua na kiliki, se rauta na 20 sede sivia na Q4 2017.

E dina ni mana cake na veivakauqeti sega ni saumi ni itukutuku mai na veivoli saumi, era sega ni yaga ki na vakayagataki ilavo. Oqo “tawakilai” vakasaqaqara ena veisiga. Sa kena ibalebale oqo ni sega ni rawa vei Google me tukuna na inaki ni dua na dauvakasaqaqara, ia e rawa ni tuvanaka na kena dau yaco eso na vosa bibi, me vakataka na “inisua ni motoka,” ka qai vakavinakataka na kena veivoli ka yavutaki ena vosa bibi oqori. Oti o ya, dauvolivolitaki walega na kiliki era ciqoma.

Ni duidui na CVV ena vatavata ni vakauitukutuku raraba, na isau ni dua na ka e vakauqeti e sega ni sivia na kena levu. Me kena ivakaraitaki, Na CPC ni Facebook e $0.51 dua na veivakauqeti, ni CPC nei LinkedIn e $3.30. Na vatavata ni itukutuku raraba me vakataka na Instagram kei na Twitter era sega ni sau levu, ena dua na CPC vakatautauvata ni $0.70 ki na $0.71 dua na veivakauqeti. Ena vakaraitaki walega na itukutuku oqo kevaka e vakavoui na ilavovakarau ena veisiga. Vakaoqo na kena icakacaka, e sega ni gadrevi vei ira na dauvolivolitaki me ra leqataka na sivia se na vakayagataki ilavo e sivia na kena e gadrevi me ra.

Isau ni dua na kena rawati

E dua na ka bibi duadua me vakasamataki ni sa vakaleqa na kacivaki ena Adwords na isau ni dua na volivoli. E rawa ni yaco ena dua ga na vanua mai na vica na dola ki na lailai sobu mai na $100, kei na ivakatautauvata CPA e $0.88. Na vuna e lailai kina na iwiliwili oqo baleta ni vuqa na dauveivoli era na sega ni dauvolitaki vakalevu ena nodra ivola ni veivoli. Me kena ivakaraitaki, kevaka e saumi na sitokini ni vakacagicagi $3, veivakatarogi $5 ni vosa oqori ena sega sara ga ni mana.

E dina ni bibi me da kila na levu ni kena isau vei iko na nomu vunautaka ni itukutuku, e rawa ni cakacakataka e dua na CPA ka yavutaki ena nomu saumaki mai. E dredre me vakadeitaki se sega na saumaki mai, ia e rawa ni caka ena kena vakamuri na fomu ni vakamuri kei na saini ni demo. Ia,, e sega ni dua na ivakatagedegede raraba me vakadeitaki kina na isau ni dua na kena rawati, ka na duidui na kena ivoli na bisinisi yadua ena initaneti, isau, ituvatuva, vakayagataki ilavo ni veiqaravi, kei na vunautaki ni itukutuku.

Isau ni dua na kena rawati, se CPA, e vakaibalebaletaki ki na levu ni ilavo e vakayagataka e dua na dauvolivolitaki ena saumaki yadua ka dau vakayagataki ena nodra itukutuku ni veivoli. Oqo e oka kina na volivolitaki, kiliki, fomu, sausaumi ni itukutuku, kei na fomu tale eso. Era na veivosakitaka na dauveivoli na iwiliwili oqo kei na ilawalawa vakacakacaka, ia e dodonu me kilai ni sega ni duavata kece kina. Ni o sa veivosakitaka oti e dua na isau kei na dua na dauvolivolitaki, na isau ni dua na volivoli e rawa ni vakadeitaki.

Na isau yadua ni volivolitaki e dua tale na metric bibi me raici ena iwalewale ni kacivaki. Ni sa vakatulewataka me vakayagataki na ilavo ena CPA, o na gadreva mo vakadeitaka na levu ni ilavo o na gadreva mo vakayagataka mo vakavurea kina e dua na volivolitaki. Na dau vakayagataka na AdWords e rawa ni ra vakarautaka na rawa-ka ni nodra itukutuku ena nodra dikeva na levu ni ilavo era sauma ena levu ni saumaki mai e vakavuna na itukutuku ni veivoli yadua. Na isau ni dua na volivolitaki e dau salavata kei na dua na sala ni volivolitaki, me cecere cake kina na CPA, na levu ga ni tubu ni dauvolivolitaki.