Hilabetea: Iraila 2022

AdWords is Google’s advertising platform. It allows businesses to create ads and track their performance. It works by bidding on relevant keywords. Many digital marketing experts use it to increase their revenue and reach target customers. There are many benefits to using this platform. These include: a live auction system, keyword relevancy and tracking results.

Google AdWords is Google’s advertising platform

Google AdWords is a platform for businesses to reach targeted audiences with their ads. The platform works on the pay-per-click model, which means that businesses only pay when users click on the ads and view their websites. It also allows businesses to track which ads get clicked and which visitors take action.

Google AdWords is a great way to promote a website or product. You can create and manage your ad in a variety of formats, including text and image. Depending on the ad format you choose, text ads will be shown in one of several standard sizes.

Google AdWords allows you to target potential customers based on keywords and geographic location. You can also target your ads to specific times of day, such as during business hours. Adibidez, many businesses run ads only from 8 AM to 5 PM, while other businesses may only be open on weekends. By using keywords that are relevant to your product or service, you can reach a wider audience and increase your ROI.

Advertising on Google Search makes up a large portion of Google’s revenue. It has also been expanding its advertising efforts in YouTube, which saw a 50% year-over-year increase in its first quarter. YouTube’s advertising business is grabbing a larger share of ad dollars away from traditional linear TV.

Google AdWords is not an easy platform to use, but it offers many benefits for ecommerce businesses. The platform offers five types of campaigns. You can use one to target a specific audience, which is important for ecommerce businesses. Adibidez, you can set up a campaign to target customers based on their shopping habits and purchase intent.

Before creating ads for Google AdWords, it is vital to define your objectives. Egokiena, the ads should drive traffic to a relevant landing page. Google AdWords offers two types of bidding: manually setting the bid and using a keyword planner. The latter may be more cost-effective, but requires additional maintenance.

It is a live auction

AdWords bidding is the process of bidding for a specific ad spot in the search results. The amount you bid for your ad will affect the quality score you receive. If you have a high quality score, your ad will get higher rankings and lower CPC.

In this process, the best performing ad gets the top ad position in the search results. Increasing your bid does not guarantee you the top spot. Horren ordez, you need to have an excellent ad that is relevant to the search term and meets the Ad Rank thresholds.

AdWords generates a Quality Score in real time for every keyword. This algorithm takes many factors into account when calculating the quality score. If the Quality Score is low, AdWords won’t show your ad. If you have a high score, your ad will be shown on the top of Google’s search results.

To place a bid, you must know your keyword and set your match types. This will affect the amount you pay for each keyword and whether you’ll be on page one. Bidding puts you into a Google auction to determine which ads will show up. By understanding the nuances of this process, you’ll be able to bid wisely.

It allows advertisers to pick keywords that are relevant to their business

When selecting keywords for your ad campaign, you should keep the relevance of your ad to the keyword in mind. Ad relevance is an important factor because it influences your bid and cost per click. In Adwords, you can check the quality score of your keywords to determine the relevance of your ad. Quality score is a number that Google gives each keyword. A high quality score means that your ad will be placed above your competitors whose scores are lower.

Behin gako-hitzen zerrenda bat duzunean, you can start building a landing page that targets these keywords. This landing page will then direct new applicants who want to work in your business. In addition to landing pages, you can also run Adwords campaigns to target these keywords.

Another important consideration when choosing keywords for your ad campaign is the search volume of your keywords. Keywords with high search volume cost a lot more to bid on. This means that you should only choose a few keywords with moderate search volume. This will help you preserve your budget for other keywords that are more likely to produce results.

It allows businesses to track the performance of their ads

Google AdWords allows businesses to track the performance of their adverts, including how many clicks they get and how many sales they generate. Businesses can also set budgets and change them as necessary. Adibidez, if you want to spend a certain amount per click, you can set a lower budget for certain devices and a higher budget for other devices. Gero, AdWords will automatically adjust your bids according to your campaign.

Conversion tracking is another way to track the success of your ads. It allows you to see how many customers you have gained through your ads and the total amount of money you spent on each conversion. This feature is optional, but without it, you will have to guess how much ROI you can expect from your campaign. With conversion tracking, you can track everything from website sales to app downloads to phone calls, and even measure the ROI from each conversion.

Google AdWords is a valuable tool for small businesses. Hala ere, it is important to keep in mind that you need to monitor and optimize your ads constantly. Bestela, you might end up spending a lot of money on an ad campaign that doesn’t yield results.

Another great advantage of using Google AdWords is the pay-per-click model. Paying only when someone clicks on your ad allows businesses to save money. Gainera, Adwords allows businesses to track the performance of their ads by tracking which ads are clicked and which ones are viewed by a user.

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads are created with keywords and ad copy that match what the searcher is looking for. The program is very user-friendly and allows businesses to start and stop campaigns with ease. Here are some tips to get the most out of it.

Google AdWords is a pay-per-click (PPC) publizitate plataforma

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. The platform allows you to bid for the right keywords to get in front of the right audience, and it also provides metrics to help you track how effective your ad is. It also enables you to reach potential customers wherever they are, and regardless of the device they use.

Pay-per-click advertising is a great way to reach your target audience wherever they are. With Google AdWords, you can promote your products and services to them at any time. If you are looking to grow your business and want to increase your visibility, PPC advertising is an excellent investment.

Google Ads also gives you the option to promote your business outside of Google Search. It allows you to place ads on thousands of websites on the internet. You can choose which sites you want to advertise on, as well as which types of people you want to target. This is a great way to increase your reach to the right audience and save money.

When running a pay-per-click advertising campaign, it’s important to keep conversions in mind. The more integrated your campaign is, the more likely you are to convert searchers. You can use the data that you gather to write your ads and set your budget. Honela, you’ll know exactly what your ads are bringing in.

Google AdWords offers seven different campaign types. These include search ads, bistaratu iragarkiak, and shopping campaigns. Each one focuses on a specific audience. You can also use the Google Display Network to target specific demographics and audiences.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. While search ads target users who are actively looking for a product or service, display ads target users who are browsing certain areas of the internet. This allows businesses to reach a more targeted audience and increase their brand awareness.

Depending on the type of business, businesses can target different types of users using Adwords. Adibidez, display advertisers can target users who have been to their site within the last week or two. These types of users are known as hot users. Display advertisers adjust their bids based on these users.

While the search network consists of text ads, the display network allows businesses to target users through images and video ads. Display ads can be placed on Google’s partner sites as well as Gmail, YouTube, and thousands of other websites. These are paid placements and work best for businesses that want to show off their products or services with a visual component.

In addition to topic targeting, businesses can target users based on their interests. Interest targeting allows businesses to serve ads to websites that have a theme related to a specific product or service. Adibidez, a business selling healthy meals may choose to target users who visit sites with a health theme. Similarly, advertisers can target users based on their age, generoa, household income, and parental status. Adibidez, an advertiser who sells women’s clothing might restrict their ads to female users.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Many bigger companies have their names registered as trademarks. This means that they are the exclusive owners of the terms and cannot be used by other brands. Hala ere, legitimate resellers are allowed to use trademarked terms in their ads.

Hala ere, businesses bidding on trademarked keywords must stay within the legal limits of the law. Ad copy and site URL must not contain a competitor’s trademark. This ensures that the Google Ads environment is not a free-for-all. Adibidez, contact lens retailer 1-800 Contacts threatened to sue 14 of its competitors for trademark infringement and forced them to stop bidding on the same keywords.

Google will no longer investigate trademarked keywords, but will continue to limit the use of the terms in certain regions. In China, adibidez, trademarked terms will no longer trigger ads. While trademarks protections are not an absolute requirement, advertisers can use trademarks as a way to avoid being banned from Google’s advertising platform.

Hala ere, name brand owners are concerned about Google’s practice of allowing advertisers to bid on trademarked terms. They claim that Google is unfairly stealing their brand name and causing confusion among consumers. This practice may be illegal, but Google does allow advertisers to bid on trademarked terms in some countries, including the United States.

While trademarks can be used in trademark-protected search terms, it can be difficult to distinguish between them. Some trademarks are generic terms, while others are registered trademarks. Bidding on trademarked terms may be legal if the company is using it to market their own products. In many cases, it is advisable to consult with a lawyer before attempting to bid on trademarked terms.

It is easy to use

Google AdWords is an advertising program from Google. There are two basic methods of advertising with AdWords. The first is to set a budget and bid, which is the amount you’ll pay per click. Most people start by using the automatic bid feature, but it is also possible to manually set your bid. Manual bidding is generally cheaper, but may require additional maintenance.

The second way is to use the Keyword Planner, which is a powerful tool that enables you to find traffic-generating keywords. You can also make changes offline using the Ads Editor. Using the Keyword Planner also allows you to change your ads in bulk. You can also use the home tab to view interesting insights on your keywords.

To begin with, you will need to create a Google account. It doesn’t take long to create a free account, and it is very easy to get started. From there, you can create your first campaign. Once you’ve created your account, you’ll be able to set your budget and target audience. You can also set your bids and write your ad copy.

One of the most important things to keep in mind when using Google AdWords is that you must optimize your ads. The more optimized your ads are, the better chance they will have of producing a return on investment. Izan ere, according to Google’s Economic Impact Report, businesses can make as much as $2 per dollar in advertising with AdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. They don’t have the time to dedicate to the process and don’t understand the bidding system. Google controls budgets for advertisements and will not show ads that have too low a bid.

Google AdWords klik bakoitzeko publizitate-plataforma bat da, eta enpresei beren produktu edo zerbitzuekin erlazionatutako gako-hitzak aukera ditzakete.. Oso eskalagarria da eta gunera zuzendutako publizitatea eskaintzen du. Jarraian agertzen dira AdWords iragarkiaren oinarrizko printzipioak. Behin hauek ezagututa, zure kanpaina optimiza dezakezu zure webgunera bezero gehiago eramateko.

Google AdWords klik bakoitzeko ordainketa bat da (PPC) publizitate plataforma

PPC (klik bakoitzeko ordaindu) publizitatea publiko berrietara iristeko eta webguneen trafikoa areagotzeko modu ezaguna da. Ikerketek erakusten dute PPC iragarkietatik datozen bisitariek erosketa bat egiteko aukera handiagoa dutela bisitari organikoek baino. ROI altua ere ematen du. Batez beste, iragarleek inbertsioaren itzulera ingurukoa espero dezakete $2 klik bakoitzeko.

Jende gehienak ez daki bihurketen jarraipena klik bakoitzeko publizitatearen funtsezko alderdia dela. Iragarle berri askok ez dute ezagutzen bihurketen jarraipenaren balioa. Batzuek marketin digitalaren agentzia bat ere kontratatzen dute PPC kanpainak kudeatzeko, baina ez da konturatzen agentziak ez dituela ulertzen bere negozio-helburuak eta bihurketen jarraipenaren beharra. Horregatik, Merkatari digitalak bezeroak hezi behar ditu bihurketen jarraipena nola konfiguratu PPC aldean eta webgunean.

Klik-ordaintzeko publizitateak gako-hitz zehatzetarako bilaketa-motorretatik iragarkiak erostea dakar. Iragarkia bilaketa organikoen emaitzen gainean edo ondoan bistaratzen da. Klik baten kostua gehienezko eskaintzaren eta iragarkiaren kalitatearen arabera zehazten da. Eskaintzak zentimo gutxi batzuetatik ehunka dolar bitartekoak izan daitezke. Eskaintza altuak arraroak dira, hala ere. Adibidez, zure iragarkia doako negozio kontu korronte bati buruzkoa bada, a $10 eskaintzak zure iragarkia bilaketa-emaitzen lehen postuan dagoela ziurtatuko luke.

Google AdWords erabiltzea zure negozioa sustatzeko modu garrantzitsua da zure xede-publikoarengana iristeko. Google bistaratze sarea sareko milaka gunez osatuta dago. Gainera, iragarkiak zein gunetan aukeratu eta zuzendu nahi dituzun audientzia motak aukeratu ditzakezu. Iragarki hauek ez dira bilaketa organikoen sailkapenen ordezkoak, baina zure bezeroei edonon iristen lagun zaitzakete.

Enpresei beren produktu edo zerbitzuetarako garrantzitsuak diren gako-hitzak hautatzeko aukera ematen die

Adwords-i etekinik handiena ateratzeko modu bat zure produktu edo zerbitzuetarako oso garrantzitsuak diren gako-hitzak hautatzea da. Adibidez, barazki ekologikoak emateko negozioan bazaude, aukeratu nahi izan dezakezu “barazki organikoen kutxa bidalketa” zure gako-hitz gisa. Gako-hitz hau erabiltzeak bezero egokiak erakartzen lagunduko dizu. Gako-hitz hauen aldaera desberdinak ere erabil ditzakezu, ortografia akatsak eta hitz hiztunak barne.

Zure iragarkien gako-hitzak aukeratzerakoan, ziurtatu zure iragarki kopian eta lurreratze orriaren kopian erabiltzen dituzula. Askotan, ezin duzu esan zein hitz gako funtzionatuko duten probatu arte. Horregatik, onena da zure gogoarekin joatea zure kanpainarako gako-hitzak aukeratzerakoan.

Gako-hitzak aurkitzeko beste modu bat gako-hitz-planifikatzailea erabiltzea da. Tresna honek gako-hitz berriak aurkitzen laguntzen dizu, lehiakideen webguneetan antzeko gako-hitzak bilatuz. Gainera, Google Analytics-ek jendeak zure webgunea aurkitzeko zer gako-hitz erabiltzen ari diren erakutsiko dizu. Honela, ez zara lehendik dagoen trafikoaren lehian egongo.

Guneari zuzendutako publizitatea eta birbideratzea eskaintzen du

Retargeting-ak zure webgunea iraganean bisitatu duten bisitariak birbideratzeko aukera ematen du. Kode txiki bat jarriz funtzionatzen du, pixel deitzen zaio, zure webgunean. Pixela ikusezina da guneko bisitarientzat, baina arakatzaileko cookie anonimo bat botatzen du, horri esker, birtargeting hornitzaileak jakin dezake noiz hornitu iragarkiak.

Oso eskalagarria da

Google AdWords sareko publizitate oso eskalagarria da. Horrek esan nahi du zure kanpainan inbertitutako diru gehiago irabazi gehiago sortuko dituela. Gainera, oso gardena da. Tokiko negozioei edo mundu osoari zuzenduta zauden ala ez, ikus dezakezu zer dabilen eta zer ez. ROI eta bihurketa-tasak neurtzeko gaitasunarekin, zure kanpaina egokitu dezakezu bihurketa gehiago lortzeko.

Gainera, oso eskalagarria da, hau da, zure aurrekontua hazi daitekeela zure negozioa hazten den heinean. Zure aurrekontua areagotu dezakezu iragarki kanpaina errentagarri bat aurkitzen baduzu. Honek irabazi eta abantaila gehiago ekarriko ditu. AdWords zure webgunera kalitatezko trafikoa erakartzeko modu azkar eta eraginkorra da. Ondo bihurtzen diren iragarki deigarriak sor ditzakezu. Zure iragarkien kostua ere murriztu dezakezu gako-hitz negatiboetan zentratuz.

Enpresei eskaintzak optimizatzeko aukera ematen die bihurketak maximizatzeko

Adwords-en CPC hobetutako eskaintza aukerak enpresei bihurtzeko aukerak handitzen laguntzen die. Eskaintza mota honek eskaintza maizago igotzen du eta CTR maximizatzea du helburu, CVR, eta CPC gako-hitz bakoitzeko. Klik bakoitzeko kostu orokorra optimizatzen ere saiatzen da. Hobe da eskaintza mota hau erabiltzea zure bihurketak maximizatu nahi badituzu.

Maximize Conversions eskaintza-estrategiak enpresei eskaintzak optimizatzeko aukera ematen die bihurketak maximizatzeko, ordaindu dezaketena baino gehiago gastatu beharrik gabe.. Estrategia hau aurrekontu handirik ez duten merkataritza elektronikoko negozio txiki eta ertainentzat egokia da. Eskaintzak igoz, enpresek iragarki-posizio altuagoak lor ditzakete bilaketa-emaitzetan.

Zure eskaintzak optimizatzeko, bihurketak maximizatzeko, bihurketen jarraipena izan behar duzu Adwords-en. Hasieran, zure erosketa bakoitzeko kostua altua izango da, baina denborarekin, bihurketa bakoitzeko kostua jaitsi egingo da. Bihurketa batek zer kostu duen zehazteko gai ez bazara, estrategia hau apur bat delikatua izan daiteke.

Smart Bidding ikaskuntza automatikoa erabiltzen duen funtzio bat da eskaintzak optimizatzeko, bihurketak areagotzeko. Google-k bilaketa bakoitzeko datu-seinaleak aztertzen ditu eta zure eskaintza handitu edo murrizten du bihurketa-aukeraren arabera. Eskaintza altuagoak erosketa bat egiteko aukera gehien duten bilatzaileentzat ezartzen dira. Hala ere, Google-k zure bihurketen jarraipena egitea ere eskatzen du. Adibidez, Gutxienez edukitzea gomendatzen du Google-k 30 iraganeko bihurketak 30 Helburuko CPA eta Helburuko ROAS erabili baino egun lehenago.

In order to maximize the impact of Adwords, you should choose keywords that are closely related to your products. Lehenengoa, analyze the keywords your site regularly uses. Keywords that relate to your business will generate more clicks and leads. Hurrengoa, determine how closely Google matches your keywords. There are four different match types: exact, phrase, broad, and re-targeting.

Gako gakoen ikerketa

Keyword research is the process of finding the most profitable keywords for your ads. It provides insight into what your target audience is looking for online and can help you formulate a content strategy and marketing plan. Keywords are used by people to look for information, goods, and services on the web. By placing your content in front of these users, you will improve your chances of achieving sales.

A key component of keyword research is analyzing search volumes. This is done by entering a keyword into a search engine and checking for results. Gainera, you should research similar search terms. Beste hitz batzutan, if your customers are looking for spy gear, you might want to target those searches.

You also want to know your competitors. If you’re selling a product or service online, you can target them with shopping ads and conversion-optimized landing pages. But if your product or service is primarily local, you should focus on local keywords instead of global ones. Horretarako, you can use a keyword research tool to identify the best keywords.

Keyword research is an essential part of SEO. By doing research, you can find the most relevant keywords for your ads. By choosing the right keywords, you will save time and money. Gainera, it will help you to create content that is relevant to your audience. You can find the most relevant keywords using tools such as Google’s keyword planner. This tool helps you monitor trends in real time and determine how many people search for specific keywords. Furthermore, it gives you a list of phrases with high search volume, which are trending and rising in popularity.

Keyword research is vital for the success of an Adwords campaign. It helps you determine the best keywords that will increase traffic to your website. Once you know which keywords are the most targeted, you can create an ad campaign around them. You can also make your ads more targeted by targeting a smaller target market.

The most effective keywords will be highly related to your product and have low competition. By selecting long-tail keywords, you can maximize the chances of reaching your target audience and selling products with a profit. Hitz gakoen ikerketaz gain, you can use Google’s keyword planner to find the most popular keywords and phrases for your ads. The tool also provides related keywords, which will help you decide on the bid strategy.

Gako-hitzetan lizitatzea

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. It allows you to target your audience more accurately and have a higher CPC. For a successful ad campaign, you need to carefully select the keywords that you want to advertise. Zenbat eta handiagoa izan CPC, the better your chances of being ranked high by search engines.

You can manually adjust your bid or use an automated bidding tool. While the latter may take a bit longer, it provides granular control and guarantees that changes are implemented immediately. Hala ere, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, without compromising your ad budget.

You can also use Google’s free keyword conversion tracking tool to determine the effectiveness of a keyword campaign. This tool provides you with reports comparing cost per click to conversions. With this data, you can adjust the maximum cost per click to maximize your profits. This tool will also let you know whether you are spending too much on a particular keyword.

You can also set the match type of a keyword. The default match type is Broad, which means that your ad will appear in any search results for that keyword. This can result in a high number of impressions, but it can also cause a high cost. You can also use other match types, such as Phrase Match, Exact Match, edo Bat-etortze negatiboa.

You can also set your max CPC bid at the ad group and keyword level. Most advertisers start out with a max CPC bid of US$1. Hala ere, you can also set the max CPC bid of individual keywords by using a tool like Maximize Clicks.

Another factor to consider when bidding on keywords in Adwords is the Quality Score. A high Quality Score means that your ad is more relevant to the search query. Google will give a higher ranking to ads with high Quality Scores.

Berriro bideratzea

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. It involves placing Script tags on your website that will make it easier for you to reach your audience on other websites. Google allows you to segment your audience based on the products or services that they viewed on your site. Horrela eginez, you will be able to display more targeted ads to those individuals.

Re-targeting ads will appear on a person’s computer screen after he or she has viewed a certain page. Adibidez, a person who has been to your website’s home page will be shown a customized ad for similar products. The ads are also visible to people who are actively looking for your business in Google Search.

If you’re new to advertising, Adwords is a great place to start. This powerful tool lets you display ads to past customers as they browse various websites, display network sites, mobile applications, and YouTube videos. This enables you to re-engage with existing customers and increase your conversion rates.

Klik bakoitzeko kostua

When you are using Google Adwords for your business, you must determine the optimal cost per click. This cost depends on your product, industria, and target market. Hala ere, you should keep in mind that an average cost per click is $269 for search advertising and $0,63 for display advertising. The cost per click is also affected by your ad’s quality score, eskaintza, and competition.

Google’s Keyword Tool shows you the average CPC for keywords that are commonly used. It is easy to compare the CPCs of keywords to see which one will bring the best return. Google claims that this new column will be more accurate than the previous Keyword Tool, but this will result in slightly different values on both tools.

Cost per click is an advertising pricing model where an advertiser pays the publisher for each click on the ad. This makes it easier for advertisers to connect their advertising investment to ROI. The cost per click model is one of the most popular methods for online advertising. It helps marketers determine the optimal cost per click by using various bidding strategies. The goal is to maximize the number of clicks for the lowest possible cost. Adibidez, a small clothing boutique might use a CPC ad on Facebook to promote a new dress. If a user scrolls past the ad, the retailer will not have to pay the advertiser.

Among the many factors that affect cost per click, the price of the product is the most important one. The higher the price of the product, the higher the cost per click. Zenbait kasutan, a higher CPC is better for your business. Adibidez, arropa saltzen baduzu, the cost per click for a shirt can be higher than the cost of the shirt.

There are two cost-per-click models in use with Google AdWords. One is called fixed CPC, and it implies cooperation between the advertiser and publisher. This model allows the advertisers to set their maximum bid for each click, and increases their chances of landing on good ad space.

Adwords lineako marketin metodo ezagun eta errentagarrienetako bat da. Adwords-en laguntzarekin publiko zabal batera iritsi zaitezke. Google-ren plataformak ia bi hamarkada daramatza. Ikerketaren arabera, merkatariek ROI bat egiten dute $116 urtean mila milioi plataforman, eta batez beste irabazten dute $8 plataforman gastatzen duten dolar bakoitzeko.

Kostuak

Google AdWords zure marketin kanpainarako erabiltzea erabakitzen duzunean, gako-hitz bakoitzaren kostuen berri izan beharko zenuke. Horrek zure aurrekontuaren barruan mantentzen lagunduko dizu, eta AdWords kostuetan garatzen ari diren joeren ideia ere emango dizu. Gako-hitz baten kostuen ideia bat izateko, begiratu bere AdWords gako-hitz garestienak diren hamar.

AdWords kostuak gako-hitz eta industriaren arabera aldatzen dira. Baina orokorrean, klik bakoitzeko batez besteko kostua gutxi gorabehera $2.32 bilaketa sarean eta $0.58 pantaila sarean. AdWords neurketen xehetasun zehatza eskuragarri dago Google-ren webgunean. Gako-hitz bakoitzaren Kalitate-mailak kostu-eraginkortasunari eragiten dio, beraz, zure iragarkiak Kalitate-maila altua duela ziurtatzeak dirua aurreztuko dizu eta zure iragarkia erabiltzaile gehiagok ikusi ahal izango du.

Hitz gakoen antolakuntza tresna erabiltzeak zure negoziorako gako-hitzen kostua kalkulatzen lagun zaitzake. Google Ads-ek eskaintzen duen doako tresna bat da, zure negozioarekin erlazionatutako termino desberdinak burutzeko aukera emango dizuna eta bakoitzaren kostuak zein diren jakiteko.. Ez bazaude ziur zein gako-hitz aukeratu, erabili Google-ren gako-hitz-planifikatzailea zure audientzia zer bilaketa-termino bilatzen ari den jakiteko.

AdWords kostuak lortu nahi dituzun zenbat kliken araberakoak dira. Adibidez, baliteke beste batzuk baino ezagunak ez diren gako-hitzak ordaindu behar izatea, baina gako-hitz hauek zure irabaziak handituko dituzte. Zure CPC kontrola dezakezu eguneko gehienezko aurrekontua ezarrita.

Gako-hitzak

Google Adwords erabiliz kanpaina bat egiten duzunean, zure negoziorako gako-hitz egokiak aukeratzen jakin behar duzu. Helburua zure iragarkira klik kualifikatuak erakartzea eta zure kliken kostuak ahalik eta baxuenak mantentzea da. Bolumen handiko gako-hitzek trafiko gehiago ekartzen dute, baina lehiakorragoak eta garestiagoak ere badira. Bolumenaren eta kostuaren arteko oreka egokia sortzea artea eta zientzia bat da.

Horretarako modurik onenetako bat Google-ren gako-hitz-planifikatzailea erabiltzea da. Tresna honek gako-hitz zehatz baten bilaketa kopurua erakutsiko dizu, baita klik bakoitzeko kostua eta gako-hitz horren lehia ere. Tresna honek zure lehiakideek erabiltzen dituzten antzeko gako-hitzak eta esaldiak ere erakutsiko dizkizu.

Behin bisitari gehien erakarriko dituzten gako-hitzak ezagututa, zure webgunea optimizatu dezakezu haiek erakartzeko. Gako-hitz egokiek zure bihurketa-tasak handituko dituzte, murriztu klik bakoitzeko kostua, eta bideratu trafiko gehiago zure gunera. Horrek publizitate kostu txikiagoak eta inbertsioaren itzulera handiagoa izango du. Hitz gako-tresna bat ere erabil dezakezu blogeko argitalpenetarako eta edukietarako ideiak sortzeko.

Gako-hitz egokiak aurkitzeko modurik onenetako bat esaldi-ematea eta bat-etortze zehatza erabiltzea da. Esaldi bat-etortze gako-hitzek iragarleei beren gastuaren kontrol handiena eskaintzen diete. Iragarki hauek bi terminoak kontsulta berean dituzten bilaketetan agertuko dira.

Lizitazioa

Adwords-en eskaintzak AdWords kanpaina baten alderdi garrantzitsuenetako bat da. Helburua klikak handitzea da, bihurketak, eta iragarki gastuaren etekina. Eskaintzak egiteko modu desberdinak daude, zure xede-publikoaren eta aurrekontuaren arabera. Klik bakoitzeko kostua (CPC) lizitazio mota ohikoena da, eta bisitari mota zehatzak erakarri behar dituzten webguneetarako funtzionatzen du onena. Hala ere, ez da eraginkorra eguneroko trafiko handia sortu behar duten webguneentzat. CPM eskaintzak webgunean sustatzen diren produktu edo zerbitzuekin erlazionatutako webguneetan agertzen diren iragarkietarako erabiltzen da..

Gako-hitzetan lizitatzeaz gain, zure lehiakideak bilaketa-emaitzetan zenbat aldiz agertzen diren ere erreparatu beharko zenuke. Haien iragarkiak SERPn zenbat agertzen diren aztertuz, lehiaketatik nola nabarmendu jakin dezakezu. Gainera, zure lehiakideak non agertzen diren ere egiaztatu dezakezu eta haien inpresio-kuota ezagutu dezakezu.

AdWords kanpaina adimendunek eskaintza ezberdinetan banatzen dute “iragarki-taldeak” eta bereizita ebaluatu. Smart Bidding-ek iraganeko kanpainetako jardunbide onenak aplikatzen ditu kanpaina berrietan. Iragarkien arteko ereduak bilatuko ditu eta biltzen dituen datuen arabera optimizazioak egingo ditu. Hasteko, teknika hau erabiltzeko Google-ren gida irakur dezakezu.

Kalitate puntuazioa

Google Adwords erabiltzen ari bazara zure webgunea sustatzeko, garrantzitsua da Kalitate Balorearen garrantzia ulertzea. Zenbaki honek zure iragarkiaren posizioa eta kostua zehaztuko ditu. Zure helmuga-orrian kalitate handiko edukia eta iragarki garrantzitsuak badituzu, Kalitate Puntuazio handiagoa jasoko duzu. Horrek posizio hobea eta CPC txikiagoa lortzen lagunduko dizu.

AdWords kalitate-puntuazioa hainbat faktoreren arabera kalkulatzen da. Hautatzen dituzun gako-hitzak eta Iragarkia bera barne hartzen ditu. Puntuazioa zure kanpaina zein eraginkorra den ideia bat ematen dizu. Puntuazio altu batek lizitatzaile altuak gaindi ditzakezula esan nahi du zure iragarkiengatik gehiegi ordaindu beharrik gabe. Era berean, jartzen ari zaren iragarkiak zure guneko edukiarekin bat ez datozen webguneetara lotzen ez direla ziurtatzen du..

Kalitate baxuko puntuazioa diru gehiago kostatuko zaizu. Kalitate puntuazioa datu historikoetan oinarritzen da, beraz, ezin duzu espero perfektua izango denik, baina denborarekin hobetu dezakezu. Adibidez, gako gako-talde negatiboak alda ditzakezu zure iragarkiaren kopian. Bestela, CTR baxua duten iragarkiak pausatu eta beste batzuekin ordezkatu ditzakezu.

Kalitate-maila handitzeko, zure helmuga-orria eta gako-hitzak optimizatu behar dituzu. Zure iragarkiak orriaren edukiari dagozkion gako-hitzak izan behar ditu. Garrantzitsua da iragarkien kopia optimizatzea ere. Gako-hitzarekin bat etorri behar du eta erlazionatutako testua izan behar du inguruan. Horrela eginez, zure Kalitate-maila hobetuko duzu Google Adwords-en.

Iragarkien luzapenak

Iragarki-luzapenak zure iragarkiari informazio gehiago gehitzeko modu bikainak dira. Zure telefono zenbakia erakutsi beharrean, informazio gehigarria sar dezakezu, hala nola, webgunearen estekak. Ezinbestekoa da iragarki-luzapen hauek zure iragarkiaren lehen zatia osatzeko moduan erabiltzea. Iragarki-luzapen hauek zure iragarkian integratuz, bezero potentzial gehiagorengana iritsi ahal izango zara.

Bi iragarki-luzapen mota daude: eskuz eta automatizatuta. Eskuzko luzapenek eskuzko konfigurazioa eskatzen duten bitartean, luzapen automatizatuak automatikoki aplika ditzake Google-k. Bi motak gehi daitezke kanpainetan, iragarki-taldeak, eta kontuak. Zure luzapenak abiaraziko diren eguneko ordua ere zehaztu dezakezu. Ziurtatu haiek erakusteko ordua ezarri duzula, ez baituzu nahi jendeak zure iragarkia dei dezan bulego orduetan.

Iragarki-luzapenek zure bezerogaien kalitatea hobetzen lagun dezakete. Bezero potentzialak autokalifikatzen laguntzen dute, horrek zure kostua murrizten du. Gainera, zure iragarkia bilatzailean sailkapen hobea lortzen laguntzen dute. Google-k hainbat faktore erabiltzen ditu bilaketa-emaitzetan iragarki baten posizioa zehazteko.

Gune estekak iragarki-luzapen mota bat ere badira. Zure iragarkiaren azpian lerro bat edo bi agertzen dira eta deskribapen labur bat izan dezakete. Luzapen hauek erabilgarriak izan daitezke klik-tasa handitzeko, baina arduraz erabili behar da.

Klik-tasa

Adwords kanpainen klik-tasa iragarki batean klik egiten dutenen batez besteko kopurua da. Estatistika hau iragarki-kanpaina eraginkorra den epaitzeko erabiltzen da. Klik-tasa altua bihurtzeko aukerak areagotuko ditu. Zure produktu eta zerbitzuetarako garrantzitsuak diren gako-hitzak erabiltzeak zure iragarkiaren eraginkortasuna hobetuko du.

Klik-tasa klik kopurua inpresio kopuruarekin zatituz kalkulatzen da. Orokorrean, Klik-tasa handia sortzen duten iragarkiak balio handiko produktu eta zerbitzuetara bideratzen dira. Hala ere, lineako dendek normalean CTR baxuak izango dituzte. Zure CTR handitzeak zure ROI hobetzen lagunduko dizu, zure bezero idealari zuzenduta.

CTR handitzeak diru-sarrerak eta bihurketak areagotzea dakar. PPC kanalek beste trafiko-iturri batzuek baino intentzio gehiago duten trafikoa sortzen dute. Hala ere, iragarki jakin baten klik-tasa eragin dezake bihurketetan eta diru-sarreretan. Ondorioz, garrantzitsua da zure CTR etengabe kontrolatzea eta beharrezko doikuntzak egitea.

Bistaratzeko iragarkien klik-tasa bilaketa-iragarkiena baino txikiagoa da. Hau da, jendeak, oro har, ez duelako klik egiten pantailako iragarkietan, birusen edo beste eraso batzuen beldur direlako. Bistaratzeko iragarki baten klik-tasa inguruan egon ohi da 0.35%. Informazio hau iragarkien estatistiketan aurki dezakezu.