How have Google AdWords been affected by this pandemic?

we all know, that COVID-19 has become a global event, that has an impact on public health, as well as on the economy and prosperity. These are uncertain times, and we don't have all the answers, but we know now, that small businesses have experienced sudden shifts in their campaign performance as a result of this global pandemic.

We have found, that global events often affect the performance of Google AdWords, and COVID-19 is no exception, because it affects everyone and every country. When companies change their business, people stay more in their homes and the world responds to a pandemic in real time. People are turning to online searches, Online courses, to learning online skills and news, to get answers to your questions and solutions to your new needs .

 For some advertisers, these new searchers are adding new audiences, to find the way to the advertiser's websites, and some become new customers. For others, the results are not so good and strategies need to change. Due to the exponential growth of COVID and the destruction of people, who are poor and hungry, new sectors have emerged.

Despite the losses, we can appreciate the contribution of doctors, frontline workers, not deny. The e-commerce- and the healthcare sector opened up new opportunities. As lockdown restrictions tighten, more and more people are isolating themselves in the safety of their own homes. The physical stores are closing, but the online businesses have never been so busy. People still need to buy essential goods and are more likely to shop online for other items as well.

As more and more people turn to the internet, to get answers to health concerns and over-the-counter medications, health and medical advertisers can better leverage their ad velocity.