How COVID-19 Affects Google Ads Results

we all know, that COVID-19 has evolved worldwide and that everyone is currently affected. This not only affected public health and the economy. Small companies are severely affected by this pandemic.

When we talk about the results of Google ads; And, that's a lot worse. When companies change their business, people stay more in their homes and the world responds to a pandemic in real time. You turn to the online search and news, to get answers to your questions and solutions to your new needs. For some advertisers, these new searchers are adding new audiences, to find the way to the advertiser's websites, and some become new customers.

Because people sit at home and focus on their health and the health of their family. We cannot say, that every sector is currently in decline. There are only a few, that improve and evolve as needed.

The health sector is in high demand due to this pandemic. Health workers are working hard on COVID. For this reason, Google ads in this sector continue to grow. Because users turn to the stores and the SERP, to buy everything, from over-the-counter pain relievers to vital medication, Many advertisers see increased ease of selling their products online with advertising clicks and conversion rates are both significantly higher than usual.

Management also grew in% with an increase in search. While people are preparing for remote work, office supplies became a sudden breakout industry. The search for office supplies increased 90%, the number of clicks on paid search ads 35% and the search conversion rate 41%.

Jobs & Education also saw an increased search from 8-10%. Because schools are closed and jobs are at risk, people in industry today are looking a lot for more knowledge and opportunities.

Hopefully there will be a change and normal life will get going again, by benefiting all industries.