How to Run Google Ads on a Budget?

If you own a small business, you can invest a lot of money, to promote your business. The good news in a digital world is this, that you don't have to spend a big budget, to be visible on page one of google. Regardless of your budget, you can use Google AdWords to promote your business on even a small budget. Google is the most popular search engine today. If you are on a budget and want to achieve more, you can make a big impact with every penny you spend with Google Ads.

Here are tips for running ads on a budget

1. Clear goal - Before you decide on your conversion goals, you need to be aware of the bigger picture. You need to identify the business as well as the advertising goals. Once you have clearly understood these things, you can define your plan of action. With an intelligent planning of Google ads, you can reach your target group with a budget that is neither too low nor too much.

2. Get a Good Quality Score - The Best Way, to ensure, that your ad budget is doing its best, is that, create great ads. Google analyzes the components of ads such as keywords, Bid spend and landing pages and then assigns a Quality Score. The better the quality factor, the better your ad rank and the better the conversion chances.

3. Optimized landing page – The main objective of Google ads here is not that, to write an advertisement, to be clicked by someone, but it is something, on the, when a user clicks, can be redirected to a page, that shows the information or products you want. Landing page optimization brings the chances of a higher conversion.

4. Use extensions - You can use the available extensions using the Google Ads Dashboard, to simplify the audience. You can use extensions like Sitelink Extension, Location expansion, Call extension, Use additional extensions with additional information and much more.

5. Regular monitoring and analysis – It is important, Keep an eye on your Google ads and measure everything, what you have achieved, to recognize the patterns and user behavior. This will help you understand, why your CTR may have changed.

If you manage your Google Ads campaign properly, take all measures and follow the trends, you can scale your business conversions.