HOW TO SET UP YOUR GOOGLE ADS CAMPAIGN?

Planen Sie eine effektive Google AdWords campaign? It is important, dass diese Kampagne so konzipiert ist, that it gets the best results. You can either plan an effective campaign yourself or enlist the help of a reputable PPC company, that can create a perfect campaign for you.

step 1 – Visit https://adwords.google.com/home/ and create an account. Auf der Startseite finden Sie den Tab „Erstellen Sie Ihre erste Kampagne“. Click on it and select the campaign name and type. Sie können mit „Nur Suchnetzwerk“ beginnen und dann den Namen dieser Kampagne definieren.

step 2 – After you have decided on the name and type of campaign, select the location, where you want your ads to appear. You cannot only specify the country, where you want your ads to be visible, but also the region, the state or province, to make your campaign more targeted.

step 3 – Set a budget now, you wish to reserve for this advertising campaign. Choose a specific bid strategy or manually define a bid for clicks. This way you have complete control over your campaign and can make changes as needs change.

step 4 - Avoid using ad extensions at the initial level of your PPC campaign. You can add it later, after the entire setup process is complete. After saving the changes, continue to the next step.

step 5 – Once you have completed the above steps, write your first ad. You have to make sure, that your ad contains a keyword, to drive potential clicks on the ad. The headline should contain the optimized keyword. The headline should be at most 25 characters long, so be creative, when you define a headline for the ad. The second and third lines should 35 do not exceed characters, where the displayed URL is in the last line.

step 6 - Now enter keywords in the keyword field of your account. It is better, Use fewer keywords in the beginning. Once you get good results, you can add more keywords.

step 7 - Set your bid or maximum cost for each click. It is important, to remember, that each keyword has a different business scope. Each keyword requires a unique bid price. You can start by bidding on lower-priced keywords and later bid on the higher-priced ones.

step 8 – After completing the above steps, is it important, review the ad carefully. The keywords should perfectly match the ad, so you get the best results. Check the location you are looking for and continue viewing, after checking everything. Once payment is confirmed, your ads will run.

If you find all this rather confusing, Is there a better alternative with less hassle, nämlich eine Google AdWords agency. You have all the resources you need, to help you, Get good clicks and leads.