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Using Google Ads can turn out to be the best decision, that you can meet for your company. We don't exaggerate the subject. People use Google, to look for the smallest things every day. Each search query gives you multiple options, Introduce your brand to potential users. This means an increasing attraction of leads, conversions and business sales. This is where Google Ads plays a big role. You can use Google Ads to promote your products and services, by presenting them to potential users, when they search for relevant keywords. If you do it right, leads and sales can skyrocket.
Google Ads, ursprünglich Google AdWords genannt, is a paid online advertising platform launched by Google. The manner, how it works, remains essentially the same as searching online with a keyword; You will get the results on a search engine results page (SERP) in connection with your request. These search results contain paid advertising, targeting this keyword.
You can find all ads for a specific keyword at the top of the SERPs. They can look very similar to the organic search results offered for them. This is good for the online advertiser, as the top search results on google usually get the big preference and majority of the traffic checks them for search queries. However, advertising on Google does not necessarily guarantee first place in the long term. After all, many other marketers are also competing for the same keyword through Google Ads. To understand, how paid ads get the rankings, let's take a look, how Google Ads works exactly.
Google Ads conducts its operations on a pay-per-click basis (PPC)-model through. That means, that market experts target a specific keyword on Google and then bid on the keyword, who compete with others, also targeting the same keyword.
The Commandments, you deserve, are "maximum bids" or the maximum amount, you are willing to pay for an ad.
1. Cost-per-click – How much do you have to pay, when a user clicks on your ad?
2. Cost-per-Mille - What you use for each 1000 Pay for ad impressions.
3. Cost-per-Engagement - How much you pay, when a user takes an action on your ad.
Google then consumes the bid and couples it with a rating of your ad, which is called the quality factor. Quality Score is a rating of quality, the keywords and engaging landing pages of your ads. Higher quality ads result in lower prices and higher ad positions. Your headline is the most important element of your Google ad, since she is the first, what your customers see. Therefore, it should stand out from the rest on the first page of Google results.
