Email info@onmascout.de
Telephone: +49 8231 9595990
A high bounce rate is pretty annoying, as it indicates, that visitors do not find your website helpful. They can't find answers to their questions and quickly jump off.
Google Analytics shows, that your bounce rate is noticeable. This is how Google can display it, how important this number is, and it shouldn't be ignored. Though you consider a high bounce rate to be a problem, you can see them as an important improvement factor.
Whenever someone comes to your website and didn't take any action before leaving the site, a bounce rate applies. Hence, the bounce rate is defined as the percentage of people, that landed on your website, but have done nothing.
A high bounce rate can be a warning, that your website doesn't, what is actually assumed. this means, that there is no page binding and the visit ended with a single page view.
You can also take advantage of the bounce rate, to assess the quality of your visitors. Sometimes a landing page isn't the problem, but you are targeting the wrong person! You may be attracting visitors, which are not suitable for your website and its services.
Do not assume it, that a high bounce rate is due to poor content. It can happen, that the page does not load quickly enough. You should pay special attention to page speed, as maximum internet users expect, that a page loads in a fraction of a second. If this expectation is not met, leave the company, no matter how good the quality of the content is.
Many websites allow advertisers to post ads on their websites, to generate income. All of these promotions and advertisements can quickly become excessive for visitors. Be careful, how many promotions and ads you allow for each page.
The secret of a fruitful product page isn't always easy to decipher. In which order do you arrange the product features? Which pictures do you choose? What language do you use to illustrate the product? When people land on pages like this, do you expect, that they do their job and inspire them to buy.
Mobile users are exceptionally active and represent a large chunk of your traffic. If you are not prepared for it, your website, optimize their content and pages for mobile phones, send them a note, that you don't care about your business.
