How is ad tracking helpful for a business?

Ad tracking has been one of the most influential ways of measuring your campaign's performance. Independently of, whether you do this through google or facebook, a mobile device or a desktop do, Such- or use display ads and other ad tracking methods such as the UTM parameters advertisers use, to study better and more profitable campaigns.

What do you mean by ad tracking?

Ad tracking describes a process, where different data is used to measure ad performance. Clicks, Impressions, Conversions and more can be done using URLs, Cookies and "pixels" can be measured in different ways.

Types of ad tracking

Ad tracking is a broader concept and there are many tools and platforms for ad tracking. Let's check that one by one –

Track URLs

A tracking URL is a type of URL to a web page on your website, at the end of which there is a tracking tag. The only difference between a tracking URL and a typical URL is the code given at the end.

This type of tracking is useful for PPC campaigns, E-mail- and advertising campaigns on other websites. They will help you decide, who will help you, Form your most profitable audience.

track pixels

Tracking pixels are tiny and 1 × 1 transparent images, which is about ads, in your e-mails or on websites. When these pixels are loaded, show analytics platforms, on which the ad, Email or page was displayed.

Tracking pixels is beneficial, if you try, determine the effectiveness of a particular campaign.

Cookies

Cookies are files in a browser, the user information such as behavior, Settings, Capture location and more. If used improperly, serving advertisements with cookies can be scary.

These can be displayed on social media platforms such as Facebook or even in advertising networks such as Google Display.

Ad tracking benefits

1. Ad tracking will help you with this, develop an understanding of your target audience.

2. If you know, what your target audience prefers, you can adapt your dollars to profitable campaigns and optimize existing ones.

3. The more data you collect, The more you learn about your target audience and the more messaging you can do, Customize offers and more, to serve them.

4. Personalized content is effective, because they are highly relevant. That says more conversions and revenue.