How to create your Google AdWords campaign?

Google Ads is a leading online advertising platform, which was introduced by Google and on which experienced advertisers invest money, for well-written ads, Offers, Present product listings or share videos with online users. Google AdWords helps with this, Place your ads in top search results like Google Search. When you set up a defined Google Ads campaign, be it for video ads, Display- or search ads, a defined monthly budget is assigned to your campaign. You can optimize your advertising campaign, to target specific demographics, Target search phrases and audiences, that are relevant to your unique business, while setting your daily budget needs, to optimize your online advertising campaign.

Set up your account

First organize your products and services according to categories. Campaigns represent a general category, while AdWords is more geared towards businesses.

Define your budget

If you carry out a Google AdS campaign, you need to set your budget. First define the amount, you want to spend every day, and the second is the amount, you want to spend on a keyword, when a user searches for it, to click on your ad.

Choose your keywords

When choosing your keywords, take into account the intention of a user, to ensure, that you are looking for searches, that are relevant to your offer. Avoid highly competitive keywords and target long-tail keywords, because they can help, to generate more leads.

Select Keyword overtorn types

Next, the keyword agreement from the four selection options is identified, below largely appropriate, Broad match modifier, matching phrase and exact match. It is important in your Google Ads campaign.

Create landing page

Do not forget, optimize your landing page, to ensure, that every user, who clicks on your ad, contributes to conversion in one way or another.

Set devices

The majority of the paid clicks on your ads usually take place on mobile devices. Therefore, you don't need to optimize your Google ads just like that, that they appear on desktops or laptops, but also on mobile devices.

Create a relevant account copy

Your Google ads must be well written and optimized, with a compelling call-to-action, with relevant media (picture or video) and ensure, that your message is conveyed very well to your audience, make sure, that they convey a certain value , and is rich in keywords.

Connect to Google Analytics

Google Analytics will help you, the performance of your ads with ROI, Conversion rate, Clickrate, Track bounce rate and other metrics.

Test and monitor ads

You can switch several displays at the same time and set a certain budget for the display and then switch test indicators first, to determine the ad campaign and your target audience.