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In layman's terms, the CTR or click-through rate is the price, to which online users click on your website, that of a particular ad, that you have placed on Google, is conducted. It is described as the clicks received on a Google ad divided by the impressions, achieved with the received clicks.
CTR = Klicks/Impressionen
PPC stands for Pay Per Click and it is totally different from Search Engine Optimization or the clicks received from the SEO campaign. Daher fordert Google Ads die Zahlung eines Preises für eine Anzeigenkampagne auf. Important is, that you can change any Google Ads marketing campaign and the budget is entirely in your hands. But you know, How to optimize the click-through rate of your ads, to get satisfying leads and achieve compelling ROI?
#1 Besserer Qualitätsfaktor
Anzeigen mit einem hohen Qualitätsfaktor können bessere Positionen bei Google erreichen und Werbetreibende müssen viel weniger Kosten für einen Klick zahlen. As they have a good position on the site, do they have a better CTR. So if you don't know, what Quality Score is and what wonders it can do for your marketing campaign, it is time, to investigate.
The Quality Score defines the relevance and quality of your online ads with your offers, the possibilities, that a person clicks on your ads, and the user experience, when they click your ads online. Da die Relevanz von Google AdWords eine wichtige Überlegung ist, it is crucial, Use the keywords in your ads overall.
#2 Verwenden Sie genügend Anzeigenerweiterungen
Wenn Sie Anzeigenerweiterungen in Ihren Google-Anzeigen verwenden, increase the probability, that users click on it. This helps to understand, what action users take, when they click on the ads. You can add ad extensions like call extension, Sitelink Extension, Seller Ratings, Use location extensions and many more.
#3 Schreiben Sie High-Conversion-Anzeigen
Ihre Anzeigen können viele Male sichtbar sein, when users enter relevant keywords. However, if not many people feel the need, to make a click, your click-through rate drops and is shown to a lot fewer people, when a related search is performed. So it is important, Be very vigilant when writing your Google ads.
Nr. 7 Stoppen Sie leistungsschwache Anzeigen
Es ist nicht zu verbergen, that ads, that don't do well in the search engines, are absolutely useless. It's a better decision, when you set them up, as these only waste your budget and nothing else.
