What are the common terms in Google AdWords?

when you are here, maybe try to find out, how to start advertising on google. We know, that it can be really difficult, and there are times, in which you will get acquainted with an endless number of encyclopedias, consisting of new vocabulary. Dieses umfassende Google Ads-Glossar dient Ihnen als Leitfaden für die Navigation in der Google Ads-Terminologie. If you know the glossary, increase your reach and optimize the effect, by efficiently managing your account.

Anzeigengruppe

Anzeigengruppen befinden sich innerhalb von Anzeigenkampagnen. An ad group is a group of related keywords with the ads, with which they are linked. Google Ad accounts must have two running ad groups in each campaign.

Ad Rank

Das Cost-per-Click-Gebot (CPC) of the ad and its Quality Score identify Ad Rank. If you are interested in paid ads, you can learn more about how the Google Ads auction works.

Gebotsanpassungen

It is a possibility, Increase or decrease your bid according to a variety of settings. If you know, that the conversion rate of the fundraiser on mobile is very low, you can set a lower mobile bid adjustment in your campaign.

Breite Übereinstimmung

Ein Keyword-Übereinstimmungstyp ermöglicht es, that your ad will always be shown, when someone searches for that keyword or a similar search query.

campaign

Kampagnen bestehen aus verschiedenen Anzeigengruppen. Terms like budget, Location, Language targeting and others are all set at the campaign level only. You will have many campaigns in your Google Ads account.

Klicken

Klick definiert die Interaktion mit Ihrer Anzeige und der damit verknüpften Seite. Every time, when a user sees your ad and clicks on it, a click is entered.

Clickrate (CTR)

The total number of clicks divided by the total number of impressions gives a click-through rate. This reflects the percentage of users, who click on it, after it is delivered.

Wandlung

Conversions helfen, Understand the value of website traffic and campaigns! Durch das Einrichten von Anzeigen-Conversion-Tracking und das Verbinden des Google Analytics-Kontos mit dem Google AdWords-Konto können Conversion-Daten in der Ads-Oberfläche angezeigt werden.

Cost per click (CPC)

When the total number of clicks made is divided by the total cost of clicks received, get CPC. This results in, what you actually paid for a click on your ad.

If you're having trouble managing your campaign and ad account, although you have familiarized yourself with the glossary, sollten Sie sich an eine Google Ads agency wenden, to get help. It will support your business, to sail through the competition's boat.