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If you have trouble knowing, what Google Ads is and how you can use it to grow your online business in an economical way, then you are on the right platform. Here you can find out, what you need to know, to serve ads for your business. Google Ads oder Google AdWords ist eine Google-Werbung, which allows advertising professionals, to bid on specific keywords, so that their clickable online ads are visible in Google search results. Because advertisers have to pay for clicks received, This is how Google makes money from search results. The infographics will help you, get to know and explain how Google Ads works and the bidding process, how important attributes like quality score and cost-per-click are and what role they play.
Based on the marketability of the campaign's keywords and the relevance of each keyword in generating real conversions for your business, AdWords may be a good fit, Show results for your business or not. For the most part, Google AdWords is very effective for various businesses, provided, they don't waste their money on wrong keywords or create ads with low CTR.
Unternehmen können sich mit einem Google Ads-Konto bei Google bewerben. Your ad rank helps with that, determine the actual positioning of your ad in the search results. The ad with the highest rank gets the 1. ad position. Your actual CPC is calculated by dividing the Ad Rank of the next highest ad below you by your current Quality Score. The exception to this rule only works, if you are the only bidder or have submitted the lowest bid in the Google Ads auction. then you pay your maximum bid with every click! AdWords severely penalizes advertisers, who try, with low quality values. On the other hand, those with good quality scores get higher Ad Rank and low CPC.
Your Google ads can participate in an auction, when you bid for the keywords, that are relevant to the user's search query. your bids, Quality Score and Relevance are helpful, to learn, whether your ads are worth it, to be displayed on the search results page. This uses Google, to determine, how relevant and beneficial your ad is to the user, based on your CTR, keyword relevance and your landing page. The higher the Quality Score, the better, because the High Quality Score keywords will save you money and give you better ad rankings. It's the easiest, Compare your ad performance to similar advertisers in your domain.
