What is the Google Ads bid process?

There are many different bid options available, which can be programmed in this way, that ads start automatically and quickly. Before proceeding, you should become familiar with the components of Google Ads bids.

1. Maximum CPC bid for a keyword

2. Quality Score of the Keyword

3. Relevance of ad extensions for ads and keywords

When setting up your Google advertising campaign, you need to analyze the goals, that you want to achieve with it. You need to strike a balance between conversion volume and cost per conversion. You can improve your bid, which can also increase the conversion volume, but ultimately your cost per conversion increases.

Basics of bidding Google ads

You can focus on a variety of things when bidding: Clicks, Impressions, Conversions, Views or commitments, based on your campaign type. Let us understand, how different focuses change the perspective.

Focusclicks

If that is your main goal, that visitors visit your website, clicks are good at first. When using cost-per-click bids, you only pay, when someone clicks on your ad and visits your website.

Focus on conversions

This tells Google the amount, that you want to pay for the conversion. Conversion is that, what you want to see in your company and on its website. You only pay for each click. Your bids are set automatically by Google, to get as many conversions as possible at the cost per action you have defined.

focus views

If that is your primary goal, to receive and appreciate more views, how engaged your viewers are with your video content, where to watch your videos and when to skip the content, focus on the cost per view bid. You pay for the cost per view bid for the views, who received your video. To define this commandment, state the highest price, that you want to pay for each view.

Google Ads gives you a lot of options, to bid for your ads, depending on, what is most important to your company.