What does CPC mean for your ad campaign?

As an advertiser, it can be difficult, keep an eye on all measurement data. You may have come across terms like CPC along the way, at least once. Let us understand this very important term in general terms. CPC, or cost per click, can be defined as the average cost, that are spent on getting a click from Google Ads. Click means, that a user communicates with your ads for the products or services, that your brand offers. When you click on your ad, the beginning of the journey of a potential customer as a customer is indicated. And when one click can help so much, is it important, Spend a reasonable budget on the clicks.

Factors, that affect the CPC of an ad

1. Whenever a user clicks on or interacts with ads on your brand's products or services, the CPC is affected. You have to make sure, that your Google ads provide a good user experience, if you want to get good conversions.

2. If your ad is relevant to your target audience, appears consistent and appropriate, are you higher. You can use creative and effective post-click landing pages and good keywords, that are relevant to your campaign. The more relevant a keyword is, the higher the quality factor.

3. The ad type, that you switch for your campaign, is the decision maker, who identifies your CPC. The ad types are based on the goals, you want to achieve.

4. The platforms selected for your ad delivery define the CPC. For example, social media platforms have a high CPC.

Click Fraud

Click fraud or worthless clicks, defined as a process of clicking on the ads, to intentionally exaggerate the spending budget. These clicks can be from bots, Competitors or your internet visitors, which is almost impossible to identify. An advertising network can identify the invalid clicks and remove them from advertising spend, so your CPC is not affected.

Google intensively checks the identification of the misleading clicks. It has an algorithm, who recognizes and separates the fake clicks, before you are charged.