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Ad conversion tracking or analyzing performance is important for every business, independently of, whether it is e-commerce or a service provider. Without tracking the conversion, there is no way, make data-driven decisions.
• Independently of, whether it's Google ads or a landing page, you can check with conversion tracking, what is converted and what is not, to make appropriate changes.
• An ad with a good CTR, but which does not generate any conversions, by optimizing the ad or temporarily pausing it based on the data for the conversions, can help you, Reduce your costs, by improving the ROI.
• When you track your conversions, you can try different campaigns for your company, which focus on clicks, Focus leads and conversions. With Α / β tests allow you to optimize even the smallest things on your website or landing page.
Those, who feel, Track conversions in ads, are not important. You need to understand this using the example of driving a vehicle, without knowing, where to go. If you want, that your investments are counted, tracking should be part of your strategy.
Google Ads is certainly the most popular advertisement, since you can switch them instantly via Google. It probably isn't the cheapest advertising practice, but if you want to be seen immediately and generate leads, AdWords can be a quick win. It's also easier than Facebook, Operate conversion tracking and place advertisements, since you don't have custom events, to worry about.
step 1 – In Google AdWords, click Tools and then click “+ Conversion”.
step 2 – Choose “Website”.
step 3 – Let's assume, our conversion is called “Downloads Conversion”. Now you cannot import or use dynamic values, to get the download values. You can do that. If you just want to track ad conversions, choose “Assign no value” and use the free version of the plugin. Choose for the category “Kaufen” and then “Save and continue”.
step 4 – Click in the plug-in “Tracking Code Manager” on “Add new script”. You can name it and then paste in the custom AdWords conversion code. Choose “Track conversion in downloads”. Then click “Save on computer”.
Now you can name the conversions of your campaign “Downloads” pursue.
