Really support Google Ads?

Google Ads has gained enough popularity in the past few years, to improve business. Make sales with Google AdWords, isn't just boobs and whiskey. If you're just starting out with Google Ads, you need to know, that Google Ads is not always in your favor. Let's look at the facts, that show the real impact of Google Ads on your business.

Google Ads not for everyone

Setting up a Google Ads campaign is easy, but running is not a breeze. If you don't know the right strategy, It is difficult, to achieve expected sales. The reason for it, that most of the google ads don't work, are:

• When the average order value of your Google ADs is low, you can't afford the expensive clicks.

• When you have a low average order value, but have high margins or if you have low gross margins, you can't wait, that there is still something left for advertising.

• When you pay a CPC, that is similar to your competitors, your competitors can easily cross you off the list, if you don't get the same conversion rate.

So keep that in mind and work on it, Improve your business, before restarting your Google AdWords campaign.

Google AdWords is very aggressive

Companies, who have been using Google Ads for years or have hired experienced Google AdWords professionals, to know, what can and cannot work for your business. Because of this, they stay above the shops, who are less experienced or new to the platform. So what can you do, if you are new and want to get equal wins? Here are some tips –

• Use automation in your campaigns, by creating product feeds from the Google Shopping campaign, to work in parallel with the search queries relevant to your business.

• Start by choosing a product category, which implies a small budget, because you should be in control of your costs, until you know for sure, What you can do.

• You can hire an agency or an expert, who has worked on the Google AdWords campaign for years and knows everything about it.

Use the search- or display network

The search ads will appear, when customers are looking for something similar with the relevant and matching keywords, while the displays appear in between, when people access other things and they are interrupted with ads.

It's clear, that there are many loopholes in the way of the success of Google Ads. If you are not aware of it, just lose your money and get nothing in return. But if you use the right approach and learn, you can achieve your goals. You can also hire a reputable company, which has been providing marketing services for years.