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The creation and optimization of the Google Display Network- or GDN ads can be a daunting task. The fact is, that you may be wasting your ad budget, if it was not completed correctly. However, this does not mean, that you should stop. If you only spend your budget on banner advertising, remember, that you may be wasting a lot of time doing this, Start display ads, to attract more users, or if you are aiming for retargeting for the GDN. You need to design ads of a certain size. The only answer is that, Design and optimize your ad sizes whenever possible.
But if you choose the right size for Google Display ads, you should consider mobile devices.
Every ad image doesn't always work in one place or for one ad campaign. The banner should have an image size of 468 × 60 to have. When your potential customers surf, the first thing they see on websites is the top of a page or above the fold, and the banner ensures, that your ads are there, to greet them.
1. Half Banner contains an image size of 234 × 60. Select this banner, if you have an ad with a small, but want powerful area.
2. The square banner has an image size of 250 × 250. The most notable advantage of such ads is, that they fit flexibly into your website design.
3. Small Square is an ad with a size of 200 × 200. These ads offer benefits similar to a regular square size.
4. The large rectangle consists of an image size of 336 × 280. This type of ad doesn't attract as many impressions as a medium rectangle (300 × 250). It is still an eye-catching display
5. Portrait ads have an image size of 300 × 1050. These ads are aspiring to be one size fits all, which was developed for retargeting, since they are measured as attractive according to common principles.
6. Poster advertising is with an image size of 970 × 250 designed. Because of their size and placement options, you can view better ads
