Tricks for using Google Ads constructively

The smartest marketers in the world today are those, who have a strong psychosomatic understanding of it, how people deal with the advertisements or marketing content they produce. Certainly every personality is different, and not every intellectual test will give you equivalent results, but from the, what we know about behavior, we can make assumptions about it, what works. When marketers don't have the intellect, Reflect on general behavior and use of psychology and data, to make better decisions, then they are doing it absolutely wrong! Nowadays everyone seems to be reproducing someone else's ad copy, and it looks boring. Even if it works, Your ads are not reaching their full potential, that they actually can.

1. Your ad copy must influence your visitors, to take on a certain amount of responsibility. The easiest and most effective way, in order to win, is that, evoke strong emotions, that entice the searcher to click. First, you recognize your customer, what your customer hates, your client's worst rivalry and best friend etc. Then look for ways with your brand, related to each entity, and make your copy of it.

2. Marketers often take advantage of the fact, that people avoid loss, to make a profit, to implant that feeling of ignoring, which leads to more clicks and conversions. The key, to give that feeling to the user, is the insertion of some kind of urgency.

3. There is some kind of marketing message everywhere these days, whether we understand them or not. From the banner advertising to the display ads, that we see regularly while surfing the Internet, to the ads on our boards at the bar. The key is, not repeating yourself with a basic statement, that one of your competitors could copy.

4. Your headline needs to be the center of attraction of your ad copy, not just the primacy effect, but because we have seen again and again, that the headline is the main part of an ad, visitors are most likely to read . Do not forget, To give afterthought and create incredibly eye-catching and compatible headlines.

5. Don't just lose your mind and write inappropriate headlines, just to be discreet. Rather, check out your competitors' ads and spend time getting excited about the language, which arouses the user's interest in your copy of the ad.