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There is a lot of tough competition for keywords among businesses, social media has now become a pay-then-play universe, and voice search, Discovery ads, etc. throw a jolt into everything, what to do with SEO. Google is constantly expanding and updating its extensive suite of products, which makes it difficult for the usual advertiser, proceed with the existing products. Because of this, we have the biggest Google Ads trends for the year 2021 compiled, to help you design the right marketing campaigns for your business this new year.
Google has gotten immense into artificial intelligence (KI) invested, and smart bidding is one of those different outcomes of the investment made. You need to explain your advertising goal to Google, and then Smart Bidding will find out, how to get it right within your budget. Smart bidding works for a number of PPC goals, underneath:
• Target CPA: Produce new leads and customers at the required cost per acquisition.
• Target ROI: Achieve the best possible return on investment (KING) for your expenses.
• Maximize conversions: Improve your conversion rate with ads.
Google introduced Discovery Ads years ago. These are native ads, that are served in Google Feed environments.
Just like the display- or YouTube ads are discovery ads that are visually appealing and mobile-friendly. With Google's Discovery Ads, marketers can not only find prospects in the Discover feed, but also in the YouTube home feed and in Gmail.
Google Lens is an image search engine provided by Google, the objects and landmarks recorded via a native app. It's also included in Google Photos and on Android phones along with the Google Assistant and the Google app.
As more people buy smart speakers and search google on mobile, the text-based search will slowly decrease further. And that means big problems for advertisers. As users move away from text-based search, advertisers need to find a way, to keep the market going.
Before this year, Google released the beta version of the new gallery ads. They act like Facebook's carousel ads and make them stand out, mobile users can scroll, to get more visual information about a brand, to receive a product or service.
