Are Google AdWords and AdSense the same??

Companies, who enter the online market with search engine marketing, often hear the two advertising platforms from Google, Google Ads and Google AdSense. Depending on your business goals, either of these may be right for you, but what is the real difference between the two: Google Ads and AdSense?

What is the main difference between Google Ads and AdSense?

The main difference between the two is this, that advertisers use Google Ads, while publishers use AdSense.

With Google Ads, users can post their brand or business on Google.com, apply on the Google Display Network and the Google Search Network. Businesses use Google Ads, to drive targeted traffic to your website, in the hope, that some of this traffic is converted into revenue. To run Google Ads, advertisers pay Google a certain amount for each ad click.

With AdSense, publishers can save on their websites or blogs, by making money from related Google ads, which are shown according to their content. Publishers receive a small refund every time, when one of their ads is clicked. When your website has gained enough readers, this can be an easy way, get a flow of revenue from your content.

Some other differences

Easy account setup

It's easy, set up a Google Ads account. All you need to do is create a Google account, Sign in to Google Ads with your Google Account email address and password, then your time zones- and set currency settings.

Flexibility in ad design

Google Ads advertisers have high elasticity when it comes to their ad text, while AdSense publishers cannot change the text in ads on the website. AdSense publishers can change the type of ad patterns that appear on their pages, Control the size of their ads and even the colors of the ads.

Ad limit per page

On each page in AdSense, publishers can have three content ads, Place ads with three links and two search fields. In the meantime, Google Ads advertisers can only see one ad on Google at a time, in the Google Display Network and in the Google Search Network.

Payment Expectations

Google Ads advertisers can get an overview of this, how much they will spend, by specifying the highest bid amount for their keywords. However, AdSense publishers get that, what they deserve. More specifically, they cannot control the cost of advertising per click or the cost per impression.