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Selected keywords and phrases will ensure, that people, who are looking for products and services like yours, See your google ads. The right keywords will help, to attract potential customers, improve click rates and reduce advertising costs.
1. Understand a good keyword
Keywords or phrases need to be very precise and relevant to that, what you offer. When someone enters the keywords in google similar to the products you sell, he's looking for a company like yours. As a result, people tend, who click on your ad, already to that, to buy from you.
2. Put yourself in the shoes of your customers
When customers are looking for a product or service, that suits yours, what words and phrases would you type into google? They think, by taking their place.
3. Tie everything together
It's not just about paying, to get to the top. Hence, your keywords should exactly match the word in your ads. This should match the words and phrases on the landing page of your website, to which the advertisement refers.
4. Be specific and objective
Avoid overly simple terms or words. Don't be tempted to do it, Add keywords, that are not relevant to you, but generate a lot of traffic. The people, that you address, are not interested in your product or service, when the cost is higher, and this could be depressing for your business.
5. Mention the variations
Your customers may use different terms for your products or services. So always make variations in your keywords. These can be everyday terms, Synonyms, Product names and alternative spellings, etc.. be. You can even use commonly used misspellings.
6. Use Google's Keyword Tool
Google Ads Keyword Planner can help you get keyword ideas and grow your list. All you have to do is say a word, enter a phrase or page, associated with the, you want to advertise, and then select key keywords from the results. Once you have some initial ideas, you can use the best of them, to generate ideas, which are even more specific.
7. Familiarize yourself with keyword matching
Google offers several ways to match keywords. The manner, how to enter keywords, Are defined, what match you want.
