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Google Ads is known to everyone, but you know, how to get started with your first advertising campaign? Here are some important steps, which you can do to do this.
In addition to Google AdWords, Google also offers the limited edition AdWords Express. Google has integrated a large number of functions, to make the user interface easier to navigate and use.
However, AdWords Express is not easy to use, especially if you are just starting out, and does not provide any obvious estimates or figures of the capital you have spent.
Even if you are of the opinion, that Google AdWords looks a bit confusing at first glance, you should still use it as AdWords Express.
If you don't clearly define your strategies and goals, this can lead to clicks and costs, however, does not offer you new customers, however, leads to disgruntled customers.
To ensure, that your work is not disturbed, you have to think about it first, what your primary AdWords steps might look like. Don't exaggerate, just be pragmatic and expressive.
A Google Ads campaign distinguishes between a search and the Display Network. Where, on the one hand, the search advertising network exists, there is a dissimilarity between Google search and the search partners.
When searching, users clearly indicate, what you want, and your ability, to see it, allows you, Design the campaign exactly according to the needs of the users. Ad texts and landing pages can be tailored to the search queries, to offer the audience an ideal surfing experience.
While in the Display Network the digital marketing world seems to be very diverse. Here users see the ads on thematically relevant websites. Hence the challenge is, interrupt users in their reading flow, to make them aware of the ads.
This greatest inequality leads to completely different click rates (Click-through-Raten – CTR) and sometimes conversion rates.
When both ad networks are in a single campaign, significant optimization is not practical, because the click-through rate is the average of the delivery in these two networks, which doesn't say much about the performance of the ad.
Google AdWords is not quantum physics, even if it gets more and more complicated. It is important when setting up your first advertising campaign, to be determined, because you need to set a clear goal and develop a workflow, who will help you, to achieve this goal.
Ultimately, Google AdWords is a powerful medium and tool, with which you can expand your business.
