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When you learn or implement Google Ads in your company, they need to know the quality factor. This is because, that Google Ads Quality Score has a huge impact on the cost and impact of a paid search campaign. The Quality Score for Google Ads influences, how a PPC advertising campaign can help you with this, Achieve goals, and what you have to spend.
Mit diesem Begriff wird die von Google für die Qualität und Bedeutung von PPC-Anzeigen und Keywords abgegebene Bewertung beschrieben. It is mainly used, to control the cost per click and to increase your maximum bid, to determine ad rank in an ad bid process.
Die Verbesserung des Qualitätsfaktors Ihrer Google-Anzeigen hat einen direkten Bezug zum Erfolg Ihrer PPC-Kampagne. A higher quality score means lower costs per conversion. The cost per conversion does not equal the cost per click. By improving the quality score of your ad, the costs per click and per conversion are reduced.
Der Qualitätsfaktor gibt an, where and how often your ad appears. It is important, that you improve your ratings, by making regular efforts. You can improve your Quality Score, indem Sie –
• Keyword-Recherche – Suchen und finden Sie relevante und relevante Begriffe und Suchbegriffe, that you can add to your campaign, to improve traffic.
• Keyword-Verwaltung – Verwenden Sie Ihre ausgewählten Keywords, to make your advertising campaign effective and effective and to get a good Quality Score for Google Ads.
• Zielseiten verwenden – Eine Zielseite informiert Ihre Zielgruppe darüber, where to go, after she clicks on your ads. However, if you don't have a landing page, you may get a Low Quality Score.
• Verwenden Sie ausschließende Keywords – Suchen, regularly identify and restrict negative search terms in your campaign, that will disperse your advertising campaign.
As you now know, you can improve the Quality Score of your Google ads, to get good conversion and sales for your business. Let us know, whether we can help you run a successful advertising campaign.
