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You can use Google Ads phone calls to serve ads, who are fully committed to it, Increase the number of phone calls your company receives. Other Google Ads services can benefit from this if used properly. However, you need to know, how to do this. Google's call ads are only showing, when the viewers access it with one device, that can make calls. The person clicks the ad, and instead of bringing them to the website or product page, your device calls your number.
For other Google ads, you're just bidding, that your call ads are displayed to the competition.
You can either use your company's contact number or a Google forwarding number (GFN) in your call display. When you're creating a Google call ad, you will need to fill in the required information and some optional information. Required information includes –
To get the most out of your Google call ads, you should also fill in the following optional fields:
Extensions can be in position, structured snippet or callout extensions. When adding an extension to your ad, this can improve the visibility of your ad. If you're not using a definitive URL in your call ad, click anywhere on the screen to place a call, instead of accessing your website. A minimum ad rank must be shown for extensions. Even then it is only displayed, if Google algorithms provide for this. This contributes to your performance.
1. Google recommends you, an absolute ad group with call-only ads and without creating your text-based ads in the group. This allows you to adjust the bids or change your automatic bid strategy for the ad type.
2. You can use any keywords for your Google Ads phone calls. However, you get good results, when targeting keywords, that lead to, that users call.
3. Make sure, that your ad contains a location targeting. This includes the selection of keywords, which contain the location and a phone number with an area code.
4. If your company is only open for fixed hours on a day, you may want to limit the ads like this, that they are only switched on then, if your company can take calls.
