Email info@onmascout.de
Telephone: +49 8231 9595990
A few years ago, Google started a platform to replace Google AdWords, d. H. Google Ads. This new user interface, d. H. Das Rebranding, combined Google's digital marketing toolbox with a new trio of digital marketing applications, including google ads, Google Marketing Platform and Google Ad Manager. However, this new UI requires you to get used to it, and developing a new tool does not mean, that you can make mistakes. Your customers would never accept, that you provide a learning curve for apologizing for wasted budget and unachieved goals.
1. The goal of introducing Google Ads is, Companies, especially small businesses, to help, use digital advertising more efficiently. It now also includes smart campaigns, with which you can optimize your campaigns depending on the actions you have chosen.
2. The Google Marketing Platform was created, to help digital marketers do this, the multitude of marketing channels available such as email, social media, YouTube etc. to consider. It's supposed to help marketers do this, all of these platforms easy to manage.
3. The Google Ads Manager is a combined platform for marketers and advertisers, who use different channels for advertising.
What ads you see, depends on several factors, with. B. Interest, Search activity, Channel-Engagement, Demographics and much more. This is how Google makes ads relevant to the target audience and customer database. Google wants to increase the transparency between users and advertisers and formulate the search engine market in this way, that communication through visitors is increased. This is a general option for all Google ad design.
The smart campaigns offered by Google show the efforts, create digital advertising cakes for beginners, including small businesses, PPC newbies and brands, who initiate their digital marketing efforts.
Google Ads also introduced Image Picker, to mimic the effect, similar to Smart Campaigns for your Display Campaign images.
Google Optimize doesn't just work on landing pages. Because Google makes all of its digital marketing tools a unique brand, including Google Analytics and tracking for authentic websites.
