Keyword-Recherche in Google AdWords

Keyword research is the process of finding and selecting keywords, to target in an SEO campaign. This can be done with the number of free or paid tools, or even both, which illustrate to you, what people usually do in search engines like google, Bing etc. search. The quality of your keywords is actually the difference between a successful marketing campaign and wasting time on wasted and unsuccessful efforts. The keywords you choose will be the deciding factor in your SEO marketing strategy from start to finish.

1. The first concept, that understands the key words, is the search volume. This is, what most people look at, when searching for keywords for the first time, and can sometimes be one of the worst metrics to consider. You shouldn't base your target keywords entirely on the estimate, how many people look for them each month.

2. The next important metric in keywords is search intent, just like that, how she sounds – the intention of the person, which searches for a certain keyword. It is similar to the marketing concept “Buyer Intent”.

a. A high intent keyword can even be a product name.

b. Research-intent keywords are those, for which solutions are still being sought and which are likely to be bought soon.

c. Informational keywords are intended for people, who search meticulously for information and are not ready or not even thinking about it, to buy something.

Now, because you know exactly the key figures for keyword research, it is time, Find your own keywords! There are three steps to doing keyword research for a new business, along with a more advanced fourth step:

• Find the best keyword ideas

• Check keyword difficulty and search volume

• Determine search intent

• Find and implement keyword elevators

What we understood

1. Keyword research is very important to SEO and shouldn't be ignored or taken lightly.

2. Search volume and keyword difficulty can be misleading. Do thorough research, by entering the keyword in the Google search bar and analyzing the results, before making a decision.

3. Check the true search volume, by checking search traffic for popular pages.

4. Search intent in advertising is like royalty. Make sure, that your content matches the content you want.

5. Look for keyword archives. They can be a shortcut, to rate your pages faster.