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Google Ads is without a doubt one of the most powerful advertising tools, that have ever been developed. You can use it to process millions of searches every day, carried out by internet users, and give business owners the opportunity, to win over many of these people, to turn them into managing directors and customers.
Many companies are put off by spending on advertising on Google Ads, especially if you are not familiar with how this platform works. However, if you are smart enough with your online advertising strategy, can get the rewards, that you get from Google Ads, be enormous.
Types of campaigns in Google Ads
• Browse network campaign. With a campaign on the search network, your ad will not only appear on Google Search or Google Maps, but also on hundreds of major Google search partners such as YouTube and Google Shopping. When users search for terms on one of these websites, that relate to a keyword used for your campaign, your company ad is displayed.
• View network campaign. You can run graphical ads using a Display Network campaign, before users use the products on Google Display Network with Gmail and YouTube.
• Shopping campaign. During a shopping campaign, Google uses the product data of your online shop despite a user's keyword, to figure out, how and where your ad will appear in Google Shopping.
• Video campaign. Your business will be promoted through a video campaign display campaign on YouTube and other key features of the Google Display Network through a video campaign.
• App campaign. Your ad will appear in Google search, on Youtube, bei Google Play, bei Google Discover, with the Google search partners and with many other publishers, Place the app ads via an app campaign.
Independently of, What type of advertising campaign you choose, it will likely have more than one ad group. Each of the ad groups may symbolize a diverse product, that you want to market to the target group, and each ad group may have a specific keyword.
