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In highly competitive areas such as law and accounting, finance-specific keywords can be up to with a single click 192 Cost US dollars or more. With an average CPC of 1,42 US dollars for every single click it's more important than ever, that you choose the right keywords.
To get benefits in a smaller budget, should be our goal for running Google AdWords. But before you learn, how to do your keyword research with the new Google Ads Keyword Planner (previously Google Adwords Keyword Planner) can perfect, you need to get your basics in order.
1- Just bid, which makes sense for your bottom line –
The typical conversion rate for Google ads is average across all industries 3,75%. Always think about the cost, that you want to use. If your campaign is very profitable, However, you have little traffic, raise your bid, to get more clicks and a higher rank.
When clicks cost too much and you get negative ROI, lower your bids, to get fewer clicks at a lower cost. (Or target less competitive keywords.)
2- Balance Right for keywords with low and high volume
If you use broad keywords 100.000 Select monthly searches or more, you can get a lot of clicks.
On the other hand, a smaller volume keyword may only result in twenty visits a month, but they're all people, who want to buy a product like yours.
With keywords you want a balance between the two.
Always keep that in mind: When it comes to searching, bigger is not always better.
3- Intention is critical
The purpose of a search is the most important (and overlooked) Factor in keyword selection and search engine optimization.
Google Ads PPC and SEO are perfect for digital marketers, because users are actively looking for solutions. 75% the consumer, who click on search ads, indicate, that they make it easier, to find the information, they're already looking for.
Not on platforms like Twitter and Facebook.
Search intent is simply the intent behind a particular search.
There are many other factors, who are responsible for it, to get the best option for choosing keywords. You can find more information at www.onmascout.de
