Google AdWords consulting 2020

Every day in the Google search engine nearly 3,8 Billion searches conducted. In such a billion searches and a fierce competition is Google's advertising the ultimate option, to achieve marketing goals. However, it is a paid advertising platform, offering guaranteed results. Even Google itself derives its 85% of income with Google advertising.

With this article we want to share only the best Google advice, you want for your campaign in 2020 may take into account. Our experts have done their best proposals for a productive AdWords campaign. So we come to the expert proposals.

Respect the quality factor

Google always uses the quality score, to determine your ad quality. Although Google advertising not only is the Endanforderung, requires also an optimized landing page, the targeted your keywords is filled. The quality factor is the closest to commandments, as it decides on the display of your ads on the search engine.

This simply implies, that advertising is not everything, what is important, but other factors such as relevance and especially the benefits for the customer. Above all, you should focus on creating a landing page. Ideally, the design should be mobile friendly and provide a good user experience.

So optimize not only your ads, but also create an effective landing page.

Use geo-targeting

With Google advertising, you can adjust your bids at certain locations. Also, you should use the function, to optimize your bids and save costs. This is your double advantage, as you improve on one side your quality score and adjust to a different page bids, to save your costs.

The value of the click rate determines the number of people, who have clicked on your ad, and is proportional to the total number of persons, have seen your ad.

The conversion rate is the ratio, the which reached by the people's conversion goals defined. This conversion goal, a calendar entry, a newsletter subscription, be a profiling or purchased service or product purchased. You can avoid unnecessary clicks, by using geo-targeting, by adjusting your bids for the respective geographic areas and increase their relevance.