Google AdWords – Pandemic impact

COVID-19 has become a global event, that has an impact on both public health and the economy. These are uncertain times, and we don't have all the answers, but we know now, that small businesses have experienced sudden shifts in their campaign performance as a result of this global pandemic.

The companies have worse effects on marketing and business. We've seen, that global events often affect PPC performance, and COVID-19 is no exception. When companies change their business, people stay more in their homes and the world responds to a pandemic in real time. You turn to the online search and news, to get answers to your questions and solutions to your new needs.

In just a few months, the COVID-19 pandemic (Coronavirus) changed almost everything in our world – and that inevitably means the Google universe as well.

With the economic downturn, consumers have less money to spend, and new words and search terms have emerged – from quarantine to social distancing.

When it comes to advertising on our platforms, we have strict guidelines, to regulate the types of ads, that we allow. This includes a sensitive events policy, which prohibits advertising, trying, from tragic events such as natural disasters, Capitalizing on conflict or death

Like most things in advertising- and marketing world, the impact of COVID-19 has been varied. However, no matter the specifics of your business, there are some larger trends among consumers. Nevertheless, we must continue to care for our health- and medical sector work, to provide all kinds of help to users.