Google Ads KPIs to improve your campaigns

Large Google Ads or PPC campaigns can be fun and lucrative. However, it can also be torture, to administer them. It would be helpful, if you were to summarize understanding from large amounts of data. In this way, you can take advantage of the information collected and make better use of it.

The first, what you need to recognize, is, which data is important and useful and which is a wild goose hunt. You spend money and time doing things, that do not achieve a better ROI. Every company, that does not use data, to make decisions, shows a large deficit. To precisely track down the performance and recognize the influence, that each of your endeavors has on the market.

When there isn't a lot of data available in campaigns, It is difficult, Gaining meaningful insights from such small data. Mit Points Moving Average (PMA) you can predict trends with just a few data.

By estimating the MA, the influences of an irregular, short-term fluctuations in value over a certain period of time.

1. Three point moving average
2. Four point moving average
3. Custom points moving average

The three-point moving average is the easiest to calculate and the fastest moving average, but it does not completely smooth the trendline, making it difficult to make tiny guesses.

With PPC we collect historical data, to describe and question the average with more points. This can get more complicated with larger campaigns.

Earnings of moving average points

• smooth line – The main benefit of using the PMA is this, that you get an even line. It is less prone to opening- and bouncing in response to short term tentative data hammocks, so that you can follow the correct progress of your campaigns more precisely.
• simplicity – You can reduce the noise of the other data. You can analyze the trends in an adjusted way. You can also use two PMAs, to confirm your trend premonitions.
• Ad Changes – You can find the right spots in your campaign, to make changes. You can predict with better risk and reward fractions, what changes need to be made and when they need to be made. This is something, that many advertisers are currently struggling with, regardless of the size of your campaigns or budget.