Email info@onmascout.de
Telephone: +49 8231 9595990
Google Ads has proven to be a savior amid various marketing strategies, with which you can stand out from all competitors. With these new and smart advertising campaigns, that appear in Google Ads accounts, it can be a lot to keep track of. There are different types of Google advertising campaigns, depending on the type of business, Industry and budget, that you want to spend money on, can be used. Google Ads can take your business to a new level, if done properly.
There are mainly four types of these new smart advertising campaigns and ads. This is smart shopping, Discover ads, Gallery Ads and Responsive Display Ads.
1. Discovery ads are a new type of advertising campaign, with your brand on YouTube, Can advertise on Gmail and the Discover feed. With the Discovery Ads, advertisers can now upload a single image or multiple images with headings and descriptions, for which Google uses machine learning, to get the best placements. You can even create a carousel, that can be scrolled with multiple images or a single image and displayed in multiple ad arrangements.
2. Gallery ads are in the testing phase and are not yet available to all advertisers. This new advertising campaign allows advertisers to add images to search ads. Advertisers must at least 4 Upload images with three headings and a final url. You can add this new ad format to your existing ad groups.
3. Responsive display ads are shown in display campaigns instead of conventional standard display ads. This type of ad pattern enables advertisers, diverse headings, Descriptions, images, Publish logos and videos. The main caveat is, that the caption is no more than 20% of the image. These responsive display ads are served on the Google Display Network.
4. With Smart Shopping, your ads can be in Google Shopping, on the Google Display Network, on YouTube or in Gmail. You need a picture with a headline, Upload its description and a long headline.
It is important when implementing these new ads and promotional campaigns, that advertisers can distinguish between them and understand the terms. If we use Google's algorithm and can take advantage of these possibilities, this will ultimately save time and make managing accounts easier in the future.
