Google Ads introduces portfolio bid strategies for manager accounts

In July 2020 announced Google Ads Portfolio bid strategies, an automated one, targeted bid strategy, the multiple campaigns, Ad groups and keywords work together. As Google has stated, that this function is available for all manager accounts. Last summer, we took a quick look at a new smart bid feature: the portfolio bid strategies for manager accounts. Starting today, all advertisers can use these cross-account bid strategies for both search- as well as for standard shopping campaigns.

By linking campaigns from variant accounts to a single portfolio, you can get more performance on these accounts. Choose your guide, a marketplace, that offers activities for travelers, and use portfolio bid strategies across all accounts, to make it easier for you to achieve your business goals. An automated one, targeted bid strategy, in the case of multiple campaigns, Ad groups and keywords are organized. It helps you too, Achieve your performance goals. They offer the following smart bid strategies like Target CPA, Soul-ROAS, Maximize conversions, Maximize conversion value, Maximize clicks and target impression percentage. Once the portfolio strategy has been created, it is saved in the shared library, the central place for managing your portfolio bid strategies and tracking performance. These bid strategies were formerly known as "flexible bid strategies". In case you are new to Google's many options for bidding on ads, can you make sure, that you get precise information on some of the basics of bidding. A bid strategy is something, where Google uses your advertising budget, also depending on your campaign goals.

When placing ads on Google, users can prefer different options for bidding on their ads, depending on, which actions are most important for the company. Let's make a statement about the sale of products on your online store. More opportunities for consumers, Visit your shop and the ultimate endeavor, Increase your sales. Maybe you run some kind of online community and are looking for an idea, to increase the number of people, who sign up for their monthly newsletter. Whatever your goals are, if you know, what they are, you can choose the most appropriate bid strategies for your campaigns.