Is there any similarity between PPC and Google Ads?

Keyword exclusive online ads are one of the most influential and progressive marketing strategies, used by both large and small companies. The two basic and most important areas of SEM are AdWords and PPC, which are used, to simplify things a little and help you with that, to master these marketing terms. It might sound obvious, but the insertion of a static advertisement in one place, that potentially unresponsive people see them on, can be a total time- and be a waste of resources. However, if you only put this ad in front of people, who have high potential for interest, this can help companies improve the risk, Reward the percentage of investment in online advertising, considerable.

Identify interested users using search engine results

Paid search engine results are highly focused on this, to find out, which people are likely to be interested in buying your product or service. This is one of the main reasons, why Google AdWords has proven so thriving and has become one of Google's primary sources of income.

Google AdWords cannot be compared to PPC. So it is important, to know the differences between the two, if you think about it, whether an investment is valuable.

How to use PPC?

PPC stands for pay-per-click advertising, at an advertiser's website or search engine, for which he advertises, paid with a preset amount for each click, that the ad collects. This will place your ads at the top of Google or Facebook.

The ads can be in a variety of structures such as text, Pictures or videos above, at the bottom or on the page of a search engine result or on websites. PPC does not affect general search results, that the user sees in a search engine. However, a pay-per-click ad will appear alongside the search results.

There is usually no cost to display PPC ads. It is only charged, when a viewer clicks on the ad.

 How does AdWords use PPC?

AdWords is Google's paid, bid-based advertising. AdWords is a service, with which both companies and organizations can place their advertisements through the search engine and the website partners. Some targeted keywords and information from cookies are used.

The advantages of AdWords

• You can target specific target pages.

• You can define your budget, including the maximum spend per day and how much you can pay for one click.

• You can track your conversions.

• You can just do it- and turn it on again