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Location-specific marketing offers both advertisers and marketers the exclusive opportunity, reach their consumers based on specific locations, that they visit. Geofencing helps advertisers with this, Create and address audiences with astonishing accuracy through bespoke targeting. Geofencing marketing, or advertising, is defined as location-based marketing, with which you can connect to smartphone users in a specific geographic area. Because geofencing is location-based, it depends on GPS, Wi-Fi, RFID (Radio Frequency Identification) and bluetooth.
Geofences work in three easy steps. First, create a virtual perimeter, surrounding a physical location. Then a user walks past the geofenced location. As soon as they run, an ad from your campaign will appear on your phone.
Geotargeting focuses on an explicit group of users in the vicinity of a geolocation area, while geofencing describes a limit, that generates certain advertisements, which are displayed, when users enter or exit a fenced area.
1. Geofencing together with conversion zones enables improvised data to track and evaluate online-to-offline conversions. It is important, efficiently decrypt and use this data.
2. You can also use geofencing to target potential customers, who entered your competitors' websites.
3. Potential geofencing allows marketers to precisely target individual flocks and businesses.
1. Once you have chosen your target audience and want to know, where it should be reached, it's time, Create your geofence. There are two main options, to develop your geofence: around a point or around preset limits.
2. For each geofence you can have one- and contest exit events. You can also define the perimeter within the geofenced area, in which maintenance or a lodge is to be set up, before a campaign or event is started.
3. Triggering location-based notifications isn't particularly new. However, by using programmatic capabilities to add a behavioral data layer, marketers can target campaigns based on time of day, date, Location and special insights such as demographic data, Buying habits, preferences, Surfing behavior, previous purchases and others generate.
4. When preparing your geofence ad designs, you need to consider your viewers. Test static ads, GIFs and video content, to get your customers' consideration
5. Although geofencing has an exceptional ROI, his campaigns can be improved and optimized. One of the most important metrics for reviewing geofenced campaigns is the cost per visit, the display of visits, the total visit rate and the click visits.
