Is Google Ads part of your marketing strategy?

Google AdWords is an online advertising platform offered by Google, Helping advertisers and businesses get more conversions instantly with less effort. On this platform, advertisers bid a certain amount, to the ads, View the service they offer and their brand's product listings. It can display both in the results of search engines like Google Search and on websites, Switch mobile apps and videos without a search function.

Why is Google Ads important?

The main reason, why Google Ads is a must-have for digital marketers, is that, that they advertise to people, who are actively looking for a similar product or service. While Google AdWords only shows one ad for the products, that you are actively searching for or using keywords or phrases similar to those used for this product. A commonly used term for this is “search intent”. Search intent is the reason, why many digital advertisers switch to Google's advertising network and invest their budget in this huge platform.

Sind Google Ads exorbitant?

For any search ad campaign, the cost of running it depends on the competition for the keywords, that you have selected for your region. Strategic selection of keywords is of the utmost importance, if you are considering a search ad campaign. It is worth it, Invest time and reasonable steps in properly examining this section of the project, before setting up an ad campaign. Your keyword selection is the foundation of your entire Google ad campaign.

We always recommend a search ad campaign, until the monthly search volume is sufficient for the selected keywords. There are a few other spending options within the Google Ads platform.

Display- and video ad campaigns can prove to be an extremely economical and beneficial advertising campaign for many businesses, when it comes to, Create awareness and generate new leads. Although alignment will never be as precise as how your ad is displayed, when someone enters your chosen keyword into a search engine, can display- and video ads target only the show for one audience.

Just because this display- and video ads are inexpensive and create great brand awareness, we usually recommend to our customers, allocate part of their digital marketing budget to these areas.

If you are not sure, whether Google Ads is working, is the simple answer “And”. If it hadn't worked, would not be advertisers, Chasing after marketers and companies.