When you set up your bids in Google AdWords, you will find out, that multiple bid adjustments are available. Some may be easy or some may be advanced, but any of them are possible. If you look at the customizations available, you should consider, that a reduction prevents your ads from being displayed. If you choose this option, you can completely avoid showing ads in this situation.
Ad scheduling adjustments allow you to change your ad bid and frequency based on the time and day.
You can formulate adjustments based on demographics such as age and gender. This is part of the demographic targeting through Google Ads.
The device bid adjustments allow you to set the frequency of your ads based on the search device, with. B. Mobile phones, Tablets, Smart TV or computer.
With location adjustments, you can change the frequency, with which your ad will appear, set exactly depending on the location of the visitors.
Bid adjustments for targeting methods include an advanced level setting. You can target ad group bid adjustments.
Why should you use bid adjustments?
You can improve your ad targeting, by setting, Who you want to spend most of your advertising budget on. By restoring your ad targeting, you have to find out, that you use the budget more efficiently. The result should be an improved ROI.
Bid adjustments are a clean and useful way to do it, analyze different campaigns. When it's going well, you can turn it into a discreet campaign. If it doesn't, you need to cancel your bid adjustment, to make everything normal.
Tips for adjusting bids
You want to consider your goals, when you define the bid adjustments and finalize the bid strategy.
Use real-time data, while planning the Google Ads bidding tactic. To do this, you have to invest time, to understand, how to cross different fragments.
Google Ads has a bid copier. You should use this, to decipher good preparation points for your bids.
The easiest way, to make bid adjustments, is that, Allow smart bidding, to do this for you. These strategies change bids based on several factors.
Make sure, that you set up a system for processing your bids, independently of, whether or not you automate with Smart Bidding.
With Google Ads bid adjustments, you can bid for specific website visitors based on factors such as location, Demographics, Remarketing, Customize schedule and others.
