Set up Google Shopping Ads

By setting up Google Shopping ads, you can improve your online presence, thereby increasing sales and brand awareness. However, in order to get the maximum benefit from the ads, you need to understand more than just the setup.

The best thing about Google Shopping is, that most of the process is mechanized after the initial setup is complete. You should check this out, to ensure, that you achieve the goals and make the necessary adjustments and changes.

Before you start setting up ads for Google Shopping, you need to know, what google shopping is. Google Shopping is a shopping machine from Google, allowing companies to showcase their products at the top of search engine results, when someone searches for a product's keywords.

Google Shopping Ads Setup Process

You need to look at some important steps, which are listed below –

1. Set up a product feed, to upload your products
2. Add the appropriate tax details for US residents
3. Organize shipping in the Merchant Center section
4. Check your won URL
5. Link your Google Ads account
6. Consider, expand the advertising details

note, that you also need to enable adult content, if your product or website contains adult content. Not much work is required after you set up Google Shopping Ads, to continue using them. However, it is a general question, whether this initial setup is actually worthwhile. The little answer is: And, it's worth it for several reasons, Use the time to set up your ads.

1. A product description with up to 5.000 Sign is required. It should contain information about products, not included in stores or promotions.
2. A unique product identifier for products with up to 50 character.
3. The URL for the main product image, starting with HTTPS or HTTP.
4. The landing page for the product, which starts with HTTPS or HTTP.
5. The name of the product, of your product in maximum 150 character, precisely and precisely describes.

The fact, that users intend to buy, when they come across your Google Shopping ad, can reward a higher conversion rate. Google compensates for this, by charging more for product ads than for YouTube ads.