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Ad extensions are additional information, which you can use to extend the reach of your ad and make it more useful to users. Ad extensions include ratings, Contact numbers and links to your website. There are no additional costs to use these ad extensions.
• It doesn't cost you a penny to use ad extensions, as they can be used free of charge.
• You can choose them, to customize your ads, or let Google AdWords do it for you.
• Adding ad extensions means more information. this means, that your ad is more visible to users.
• It can redirect users, where to go, when they click on your ads.
• This will make your ads more relevant to users, which leads to an increase in your click-through rate.
Ad extensions can be classified as automated and manual. However, the main difference between the two is this, who sets them up.
The advertisers set up manual extensions, while Google itself adds automated extensions to the ads. Even you are the one, who set up manual extensions, but it's up to google, to decide, when to display them.
It will help you with that, Show your company location to your searchers, so that they can find your physical location more easily. It shows your address, Telephone number and directions to your physical store. It will help you, achieve an improved click rate. Another benefit of the site expansion is that, that it offers a user-friendly experience and improves your ad rank.
It's an extension, which your visitors can use to reach a specific page after clicking on your ad. It helps you, Link to the high-conversion pages on your site. You can even update these sitelinks based on your sales and offers, without affecting the page performance.
Call extensions keep you one step ahead of location extension. A button will appear, which your visitors can use to make calls to you when they click. This extension implies more conversions, so that users can call you with one click.
It will help you with that, Associate your social media profiles with your ads. When a user clicks on the social extension, your social media pages will be displayed. It will reward you with more visibility.
Often you must have seen ads on Google with star ratings. Such reviews help, to increase the trust of your visitors.
