Auto bidding in Google Ads

There are many automated bid options available in Google Ads, that you can use in your campaign. Some of these might be best for your account, however, others may lead to a terrible result. You might have a use for each bid strategy, that you have in your account at any given time, or you may not be able to use one. Until you realize, how any bid strategy works, this cannot be determined.

Manual bidding

Manual bidding is the easiest to understand bidding strategy through the Google Ads platform. Advertisers manually define the bids directly at the keyword level. The commandments stay there, where you are, until they are changed by the advertiser.

Manual bidding warnings

It can take important time away from other tasks. Manual bids require sufficient time, to review and assess performance, whether the keyword bid needs to be changed, to figure out, what this change should look like, and to achieve this.

Manual bids can be less informed. When advertisers review performance metrics, we absolutely have to provide the key figures, with which Google can display our campaigns.

Improved CPC

Improved CPC bidding is very similar to manual bidding, however, allows the Google Ads algorithm, adjust the manually defined keyword bid.

You can allow the advanced CPC, by ticking the checkbox in manual bidding or the extended CPC from the drop-down list “bidding style” choose.

Extended CPC alerts

As we know, can change Enhanced CPC Keyword Bids, without a coat of arms. There is a possibility, that the bids and the resulting CPCs are much higher than what is worthwhile for the account. The goal of such a bid type is, increase the chances of a conversion, but not essentially about the target cost per conversion (CPA).

Maximize conversions

According to Google, maximizing conversions is a fully automated bidding strategy. It does not contain any individual keyword bids, defined by advertisers, which Google established. A CPC bid is selected, which is based on the target outcome of the bid strategy.

Warnings to maximize conversions

Do not implement this strategy without conversion tracking. When you have goals related to productivity, this is a dubious bid strategy, from which you can benefit.