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When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, geiriau allweddol, bids, ac olrhain trosi. Os nad ydych yn siŵr ble i ddechrau, darllenwch ein canllaw rhagarweiniol i AdWords. Bydd hyn yn rhoi'r wybodaeth hanfodol i chi i ddechrau a chael y gorau o'ch ymgyrch hysbysebu. Gallwch hefyd gael cyngor ac awgrymiadau gwerthfawr gan farchnatwyr SaaS eraill.
To maximize the effectiveness of your marketing campaign, mae'n bwysig rheoli costau AdWords yn effeithiol. Gallwch ostwng cost eich hysbysebion trwy gynyddu eich sgôr ansawdd. Trwy ddefnyddio geiriau allweddol negyddol, gallwch osgoi targedu cynulleidfa cost uchel a gwneud y gorau o'ch ymgyrch. Yn ogystal â gostwng y gost, gallwch wella perthnasedd eich hysbysebion. Isod mae rhai awgrymiadau ar gyfer gwneud y mwyaf o'ch Sgôr Ansawdd:
Gwiriwch eich costau allweddair bob dydd. Mae olrhain costau pob gair allweddol yn eich helpu i gynnal eich cyllideb farchnata a nodi tueddiadau. This information is especially valuable if your competitors are spending a lot of money on the same keywords. Hefyd, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.
You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. Er enghraifft, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.
There are several factors that affect cost per click, ond yn gyffredinol, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.
Your maximum cost per click (CPC) is the highest amount you think a click is worth, even if that’s not what your average customer pays. Er enghraifft, Google recommends setting your maximum CPC to $1. Yn ychwanegol at hynny, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.
While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. Fodd bynnag, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.
Unwaith y bydd gennych eich rhestr allweddeiriau, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.
When choosing a keyword, keep in mind intent. Er enghraifft, you want people to click your ads because they’re looking for a solution to a problem. Fodd bynnag, this may not be the case when people are searching outside of search engines, er enghraifft. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.
When choosing a keyword, cofiwch nad yw pob allweddair yn cael ei greu yn gyfartal. While some may seem smart at first, some are not. A search for “cyfrinair wifi” indicates that people are looking for a wifi password, not a specific product or service. Er enghraifft, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!
You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.
Know your target audience. By using marketing personas, you can better target your audience with AdWords. Er enghraifft, you can see their working hours and commute times. Hefyd, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.
Identify the types of ads users are looking for. Er enghraifft, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. Fodd bynnag, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.
Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.
Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. Fodd bynnag, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.
You can use AdWords conversion tracking to see how many of your ads are converting. Fel arfer, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 dyddiau, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.
Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. Yn aml, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. Fodd bynnag, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.
When setting up Website or Call On-Site conversions, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, gan gynnwys Ymgyrch, Grŵp Hysbysebu, Ad, ac Allweddair. Gallwch hefyd ddefnyddio'r data olrhain trosi i benderfynu pa fathau o hysbysebion sydd fwyaf effeithiol ar gyfer cynhyrchu trawsnewidiadau. Trwy fonitro eich trawsnewidiadau, bydd gennych lun cywir o'ch perfformiad hysbyseb a'i ddefnyddio fel canllaw ar gyfer ysgrifennu hysbysebion yn y dyfodol.
Mae sefydlu olrhain trosi AdWords yn hawdd. Y cam cyntaf yw sefydlu'ch cod olrhain. Gallwch ddiffinio trosiad ar gyfer pob un o'ch hysbysebion trwy ei ddiffinio mewn perthynas â'r math o weithgaredd a gyflawnodd y defnyddiwr. Er enghraifft, gallwch ddewis olrhain trawsnewidiadau fel cyflwyniad ffurflen gyswllt neu lawrlwythiad e-lyfr am ddim. Ar gyfer gwefannau e-fasnach, efallai y byddwch yn diffinio unrhyw bryniant fel trosiad. Unwaith y byddwch wedi gosod y cod, gallwch ddechrau olrhain eich hysbysebion.
Mae olrhain trosi yn wahanol rhwng Google Analytics ac AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. Ar y llaw arall, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. Gan hyny, you should use AdWords conversion tracking if you have multiple online marketing channels.
