نصائح Adwords لشركات SaaS

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, الكلمات الدالة, bids, and conversion tracking. إذا لم تكن متأكدًا من أين تبدأ, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

التكاليف

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. باستخدام الكلمات الرئيسية السلبية, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. ايضا, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, والتي تخبرك بعدد المرات التي يقوم فيها الزائر بإجراء معين. فمثلا, إذا نقر شخص ما على إعلانك واشترك في قائمة بريدك الإلكتروني, سينشئ AdWords رمزًا فريدًا من شأنه اختبار اتصال الخوادم لربط هذه المعلومات بعدد النقرات على الإعلان. قسّم هذه التكلفة الإجمالية على 1,000 لمعرفة التكلفة الإجمالية لكل تحويل.

هناك عدة عوامل تؤثر على تكلفة النقرة, ولكن بشكل عام, أغلى الكلمات الرئيسية في AdWords تتعامل مع التمويل, الصناعات التي تدير مبالغ كبيرة من المال, والقطاع المالي. عادةً ما تكون الكلمات الرئيسية الأعلى تكلفة في هذه الفئة أكثر تكلفة من الكلمات الرئيسية الأخرى, لذلك إذا كنت تتطلع إلى الدخول في مجال التعليم أو بدء مركز علاج, يجب أن تتوقع دفع تكاليف نقرة عالية. تتضمن الكلمات الرئيسية الأعلى تكلفة تلك الموجودة في التمويل والتعليم, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (تكلفة النقرة) is the highest amount you think a click is worth, even if that’s not what your average customer pays. فمثلا, Google recommends setting your maximum CPC to $1. بالإضافة إلى ذلك, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

الكلمات الدالة

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. لكن, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. على سبيل المثال, you want people to click your ads because they’re looking for a solution to a problem. لكن, this may not be the case when people are searching outside of search engines, فمثلا. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, remember that not all keywords are created equal. While some may seem smart at first, some are not. A search for “wifi password” indicates that people are looking for a wifi password, not a specific product or service. فمثلا, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. على سبيل المثال, you can see their working hours and commute times. ايضا, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. فمثلا, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. لكن, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. لكن, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

تتبع التحويل

You can use AdWords conversion tracking to see how many of your ads are converting. عادة, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 أيام, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. في كثير من الأحيان, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. لكن, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

عند إعداد تحويلات موقع الويب أو الاتصال في الموقع, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, بما في ذلك الحملة, المجموعة الإعلانية, ميلادي, والكلمة الرئيسية. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. فمثلا, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. من ناحية أخرى, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. بالتالي, you should use AdWords conversion tracking if you have multiple online marketing channels.