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There are many different ways to structure an Adwords account. Here are some of the most common ones. በዚህ ጽሑፍ ውስጥ, I’ll cover CPC, Exact match, እንደገና ማነጣጠር, Extensions, የበለጠ. በተስፋ, these tips will help you get started and make the most of your advertising. Remember that your Adwords account is the lifeblood of your website, so take the time to learn about each one. Once you have a basic understanding of Adwords, you’ll be ready to create your first campaign!

ዋጋ በአንድ ጠቅታ (ሲ.ፒ.ሲ.)

You should be aware that the Cost Per Click (ሲ.ፒ.ሲ.) in Adwords is not the same as the CPC in a traditional marketing campaign. While CPC refers to the cost of advertising, CPM is concerned with the amount of impressions your ad gets. Although the cost of advertising varies considerably, most popular online marketing tools show CPC for their target keywords. You should also be aware that CPC does not always mean the highest cost per click.

The cost per click depends on various factors, የጥራት ውጤቱን ጨምሮ, the keywords, and the ad text. High quality score ads attract more clicks and can expect discounts of up to 50%. Lower quality score ads attract less clicks, and therefore, you will pay higher CPC. To improve your CPC, try optimizing your ad text and your website. Ensure that you have a high CTR to encourage visitors to click on your ad.

The CPC is set by the ad company through an auction. The bidder can choose to submit bids manually or automatically. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

Having an idea of your target ROI is critical for a successful ad campaign. You must make sure that you do not miss any sales or leads opportunities. If you bid too low, you will have a hard time generating ROI. But by keeping in mind that the max cost per click is not always the final price, you can optimize the CPC to maximize your profits. You should also be aware of the fact that the max CPC in Adwords is not the final price. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads differ from traditional search engines in how they calculate the CPC. Instead of considering ad ranks or quality scores, Facebook focuses on your ad’s target audience. Some target audiences will be more expensive than others. Target audiences also play a part in the maximum bid and campaign duration. A relevant score is another factor in Facebook Ad CPC. ፌስቡክ በሚጠበቀው ግብረመልስ መሰረት ማስታወቂያ የማስኬድ ወጪን ያሰላል. ከፍተኛ ውጤቶች በዝቅተኛ የሩጫ ወጪዎች ይሸለማሉ።.

Exact match

If you are wondering how to create an exact match in Adwords, ብቻዎትን አይደሉም. Google በቅርብ ጊዜ በማዛመጃ ሕጎቻቸው ላይ አንዳንድ ለውጦችን አድርጓል. አሁንም ለቁልፍ ቃላቶችዎ ትክክለኛውን ተዛማጅ መጠቀም ሲቻል, ከሐረግ ወይም ሰፊ ግጥሚያ የበለጠ የተገደበ ነው።, ማስተዋወቅ ለማትፈልጋቸው ጥያቄዎች ማስታወቂያህ እንዲታይ ሊያደርግ ይችላል።. የማስታወቂያዎን ታይነት አግባብነት ለሌላቸው ወይም ዝቅተኛ አፈጻጸም ላላቸው ልዩነቶች ለመገደብ ትክክለኛውን ተዛማጅ ቅንብሮችን ማስተካከል ይችላሉ.

ለምሳሌ, የጉዞ ብራንድ ቁልፍ ቃል ትክክለኛ ተዛማጅ ለዚያ የምርት ስም ፍለጋ አይታይም።. ይልቁንም, የቅናሽ በረራ ማስታወቂያዎች የጉዞ ብራንድ ቁልፍ ቃላት ፍለጋ ላይ አይታዩም።. This is especially helpful for advertisers with a growth budget. With close variant matching, their current keywords will increase in reach and they’ll also be able to discover new, relevant keywords based on user intent. በመጨረሻ, automated bidding allows them to maintain their performance even as their reach increases.

The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. ቢሆንም, you may not get as many clicks or impressions when you use phrase match. ግን, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. አለበለዚያ, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

እንደገና ማነጣጠር

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, ጾታ, age, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. ስለዚህ, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Extensions

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. በመጨረሻ, it allows you to make more sales. ግን, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.

While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. In turn, a longer ad is more likely to be clicked on and will bring in more traffic. በተጨማሪም, using an ad extension can help you differentiate your business from competitors. እና, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. ቢሆንም, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.

Google Adwords can be a very successful part of your marketing strategy. Google offers free tools to help you run your campaign easily, including a forum. Clearly quantifying your goals and understanding how to measure success is key to success. It is very important to know why you’re using AdWords and how to track it effectively. The following are some tips to get started with AdWords. Keep reading to learn more about these powerful advertising tools.

ዋጋ በአንድ ጠቅታ

Keeping the Cost Per Click of AdWords costs low is vital for any advertising campaign. The cost of each click on your ad is known as Cost Per Click (ሲ.ፒ.ሲ.). There are some tips you can follow to lower the cost of your ad campaign. አንደኛ, use long tail keywords with low search volume, but recognizable search intent. Use shorter, more generic keywords when possible. These keywords will attract more bids.

To determine your cost per click, you should first know your quality score. Quality score is tied to the keywords and ad texts on your ad. High Quality Scores indicate relevancy and therefore a lower CPC. እንዲሁም, keep in mind that the higher your CTR, የተሻለው. ቢሆንም, as competition increases, the cost per click may increase, so keep an eye on this number and try to optimize your ad to reflect its relevancy.

በመጨረሻ, keep in mind that cost per click varies depending on the product. ሲፒሲ ከፍ ያለ ነው።, the more likely you are to be clicked by the customer. ለምሳሌ, a law firm that deals with accidents would naturally bid higher than a business that sells Christmas socks. While the cost per click may seem high for a $5 Christmas sock, it may not be profitable for an attorney to advertise for a term involving an accident.

The cost per click varies greatly between industries. A legal firm, ለምሳሌ, would charge $6 በአንድ ጠቅታ, while an e-commerce website would pay $1. Geotargeting is a great way to avoid irrelevant clicks and increase your CTR. This tactic is very effective for marketers who have physical locations within a specific area. The CTR will increase, while the Quality Score will improve. Overall, it’s a worthwhile investment.

Cost per click is a basic metric used in advertising and is used to set the maximum cost per click on Google AdWords campaigns. Cost per click can vary depending on the ad’s target keyword and budget size. It is important to know what your maximum CPC is, as it may be higher than the actual cost of a click. There are also two types of CPC: manual and automatic.

የልወጣ መከታተያ

Many people wonder how to track the number of Adwords conversions that occur after visitors click on their ads. Conversion tracking is an excellent way to keep track of these actions. It is important to implement the same variable for every campaign you run so that you can see how many people have visited your site after clicking on your ads. Here are some ways to implement conversion tracking for Adwords:

o Identify which conversions are the most important. If a visitor is signing up for two charity races, that would count as two conversions. በተመሳሳይ, if a visitor downloads a piece of content, this would be a single conversion. Identify which conversions are the most important and adjust your conversion tracking settings to reflect this. Once you have determined how to track conversions, you will be able to see which keywords are generating the most traffic and which ones are driving the most profit.

To track view-through conversions, choose the “View through conversion window” አማራጭ. This option is located in the Advanced Settings section of your account. It tracks people who view your ad but do not click it. These people may return to your website in the future and convert, but not immediately. When deciding on this attribution model, select the amount of time that has passed since the visitor last viewed your ad. If your site is not generating any revenue, use a higher number for view-through conversions.

If your ads generate phone calls, it’s important to track these calls. Adding conversion tracking codes to your website’s landing page will help you understand which campaigns are most profitable for you. Once you know how many phone calls a particular ad has gotten, you can optimize your campaign. There are a few basic steps to set up conversion tracking for Adwords. This includes the creation of a Global Site Tag and configuring it to your current implementation.

ቀጥሎ, determine what category the user clicks on. Conversions fall into several categories. You can choose to measure all types of conversions, from lead generation to page views to sign-ups. You can also include “other” to compare various types of conversions. ለምሳሌ, you can compare conversions from people who visited your website but didn’t buy anything. Adding these types of conversions to a category will help you compare the various types of conversions for the same audience.

ቁልፍ ቃል ጥናት

In order to get the most out of your keyword research, you must first understand your industry, target audience, and product. ከዚያም, you must create a buyer persona based on related keywords and interrelated search terms. By using this information, you can create relevant content that is tailored to your audience. You can use the keyword research to craft content that addresses the needs of this target audience. እነዚህን ደረጃዎች በመከተል, you will be on your way to achieving higher rankings and more traffic.

You can find relevant information by gathering a list of resources. A good place to start is the EBSCOhost database, which has more than four million articles. You can search for multiple forms of the same word, እንደ “address”, “price range,” or “car insurance.” እንዲሁም, when you type a keyword, use quotation marks to make sure that you are using the most exact terms. Once you have a list of relevant keywords, you can then start writing your content with them.

Using keyword research is essential for SEO. By identifying popular topics and keywords, you can optimize your website and target more potential customers. In addition to ensuring better organic search engine rankings, keyword research allows you to choose a larger strategy for your advertising campaign. By understanding the interests and behaviors of your target audience, you can also determine whether the topic is competitive. Using the right keywords will help you reach a wider audience and convert visitors into customers.

The best way to start your AdWords campaign is by researching popular terms for your business. This is because these terms have the highest search volume. It is vital to determine the right combination of high and low volume keywords that will yield optimum results. There are many ways to refine your keyword research, but the most effective one is to focus on your specific audience. The more focused your audience is, the less PPC you need to spend on your campaign.

A good keyword research tool offers free and paid trials for the most popular keywords. You can use these free trials to get a feel for the tool before spending any money. You can also use the keyword research tools provided by Google to see which keywords are causing the most traffic to your site. This is an essential part of a good SEO strategy, and using these tools will help you create the perfect keyword strategy. When you have your keyword strategy set, you can start implementing your strategies to ensure that your website ranks well in the search engines.

እንደገና ማሻሻል

Remarketing with Adwords allows you to target past visitors of your website with customised ads. Remarketing is an excellent way to get users back into the sales funnel, which gives you countless opportunities to convert them. AdWords remarketing allows you to segment your audience by language, income, and education. Remarketing works much the same way. It creates a list of users who have already visited your site, and who have shown an interest in your product or service.

Remarketing with AdWords has become a hot topic over the past five years. Retargeting is a buzzword, and it is nearly half as popular in France, Russia, and China as it is in the US. But how does it work? ከሁሉም አህጽሮተ ቃላት ጋር ግራ መጋባት ቀላል ነው. ፈጣን ፕሪመር ይኸውና።. እና አስታውሱ, እንደገና ማሻሻጥ ብዙ ወጪ ስለሚያስከፍል ብቻ አይሰራም.

ንግድዎን ለማስተዋወቅ Google AdWords ከመጠቀምዎ በፊት, እንዴት እንደሚሰራ መረዳት አለብዎት. Google sets up ad groups to make the management of your ads easier. እያንዳንዱ ዘመቻ አንድ ማስታወቂያ እና የተለያዩ ቁልፍ ቃላት ይዟል, የሐረግ ግጥሚያ እና ሰፊ ተዛማጅን ጨምሮ. ቁልፍ ቃልዎን ወደ ሰፊው ሲያቀናብሩ, ጎግል የማስታወቂያ ቅጂህን ተጠቃሚው በሚተይበው ማንኛውም ቦታ ላይ ተገቢ እንዲሆን ያዘጋጃል።. ከዚያ ኢላማ ታዳሚዎ ላይ ለመድረስ የእርስዎን የማስታወቂያ ቅጂ ማበጀት ይችላሉ።.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, ከዚያ ወደ ትክክለኛው ቦታ መጥተዋል. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. በተጨማሪ, Google’s AdWords will consider a variety of factors, including quality, price and competition.

This course will teach you how to set up your AdWords account from scratch and what makes for a successful online advertising campaign. The course will also teach you how to create conversion tracking, track phone calls, and sales, and measure revenue and form submissions. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. You’ll learn about how to use specialised Ad reports, remarketing strategies, machine learning functionality, and competitor research. There’s no better way to improve your results than with a course that teaches you how to make money online. You’ll also have the confidence to experiment and learn about your competitors’ strategies, while reaping the benefits.

While this is an excellent way to learn about Google AdWords, you can also find video tutorials that cover the basics of this marketing program. Many of the videos on this channel are provided by Google Partners. በእውነቱ, the latest one was posted on February 16, 2016, and the information is still relevant. These tutorials are structured for those pursuing certification, and they’re generally useful for those just starting out.

Set up a campaign

To start advertising in Adwords, you need to set up a campaign. There are three basic steps to accomplish this. አንደኛ, select the category of your campaign. ከዚያም, select the goal you wish to reach. You can choose between sales, ይመራል, website traffic, product and brand consideration, and brand awareness. You can also set up a campaign without a goal. You can change the goal later.

Depending on your business type, you may want to target a geographic location as well. If you are a local business, you might want to target your ads only for people in your area. For an international business, you might want to target countries where you have the greatest sales and most consumers. If you’re not sure where to focus your efforts, check out some other options. You can also choose to target people who live in a specific country.

አንዴ ቁልፍ ቃላትዎን ከመረጡ, you need to create an effective landing page. The main goal of this page is to convert traffic to customers. For a conversion to happen, the page must be relevant to the keyword searched. It should include a USP (unique selling point), benefits of the product, social proof, and a clear call-to-action. The goal is to increase your conversion rate.

Once you have chosen a target market, you can select one or more ads to promote. In addition to ad keywords, you can also set up a campaign if you have a website that sells similar products or services. Another important step to make is choosing your bid. Remember that your bids will be more affordable if you use automatic bidding, but it requires more work. በመጨረሻ, your ads should be simple and direct. People will be most likely to click on a campaign if it offers an offer or discount.

The next step is choosing the keywords that will trigger your ads. This step is often the most confusing part. Keywords are not the only thing you have to consider – you can even use your customers’ feedback when choosing your keywords. Remember that a good Quality Score will make your ad rank higher and lower your bid costs. When deciding on a keyword, make sure you think about how relevant it is to your business.

Create ad copy

The first step to creating good ad copy is defining your objective. Whether you want to attract attention to your website or sell a product, defining your purpose for writing the ad will help you decide which type of copy to use. The three most common types of advertising copy are suggestive, educational, and human interest. Testing ad copy is a critical step, as it will help you to improve the performance of your ads and ensure high-quality traffic.

You can start by writing down your target audience’s search queries. Each of these has a degree of specificity, so your ads should match those terms. Whether you are trying to target a specific geographical area, product, or service, it is important to address the pain point of the persona. ለምሳሌ, if you’re selling tickets to a concert, make sure your headline addresses their need.

When writing copy for your ad, try to appeal to the emotions of your audience. በዚህ መንገድ, you will be more likely to attract more visitors. By provoking emotions, great marketers can predict audience reactions and answer questions before they come up. በዚህ መንገድ, they can make their ads more relevant to the audience’s needs. There are 3 key copywriting strategies you can use to create effective ad copy.

To test your ad copy, use the test option on Google Ads. Make several different versions and load them into Google Adwords. Test them to determine which ones perform best. Remember that testing will help you determine which type of language your customers respond to best. There are many benefits to experimenting with your ad copy. You can see if it works better for your niche than for your competitors’.

Track results

With the help of Google Adwords, you can track the results of your paid search campaign. በዚህ መንገድ, you can monitor your success and save money. AdWords is an excellent way to promote your business online. Here are some tips for you to follow:

Track the results of Adwords campaigns in Google Analytics. Adwords reports include a column called “ልወጣዎች,” which will tell you how many conversions your ad campaign has gotten. In addition to ad views, you can also see your CPC, which shows you how much you spent for each click. You can use this information to determine whether you’re overpaying for your ad campaigns or not.

One way to track AdWords conversions is to set up a pixel. This pixel can be placed on all pages of your website and used to target remarketing campaigns. To track AdWords conversions, you need to track more than just clicks. A click tells you how many people clicked on your ad, but it doesn’t tell you whether they acted on it once they reached your website. While clicks can tell you a lot about your campaign’s effectiveness, you need to know how many people actually converted.

በAdWords ከመጀመርዎ በፊት, CPA መረዳት አለብህ, ትክክለኛው የAdWords ጨረታ, እና ልወጣዎችን የመከታተል አስፈላጊነት. ልወጣዎች ከቁልፍ ቃል ወደ ማረፊያ ገጽ ወደ ሽያጭ የሚደረገው ጉዞ ውጤቶች ናቸው።. ጉግል አናሌቲክስ ጉዞውን ለመከታተል ይረዳዎታል. ነፃ ሶፍትዌር-እንደ-አገልግሎት ነው።. አንዴ እነዚህን ጽንሰ-ሐሳቦች ከተረዱ, ንግድዎን ለማስተዋወቅ AdWords መጠቀም መጀመር ይችላሉ።.

ወጪ

ለ Adwords ዘመቻዎች በጀት መመደብ አስፈላጊ ነው።. ከፍተኛው ሲፒሲ የሚወሰነው በGoogle ነው።, በአንድ ጠቅታ ዋጋ ይለያያል. የ PS200 ዕለታዊ በጀት ማዘጋጀት አለቦት, ነገር ግን ይህ በእርስዎ የንግድ ቦታ እና በሚጠበቀው ወርሃዊ የድር ጣቢያ ትራፊክ ላይ በመመስረት ሊለያይ ይችላል።. ለ Adwords ዘመቻዎች ዕለታዊ በጀት ለማዘጋጀት, ወርሃዊ ባጀትዎን በ 30 በአንድ ጠቅታ ወጪ ግምት ለማግኘት. ለትክክለኛ ወጪ በአንድ ጠቅታ ግምት, ከAdwords ጋር የተካተቱትን የእገዛ ሰነዶች ማንበብ አለቦት.

በእያንዳንዱ ግዢ ወጪን ለማስላት የዋጋ በአንድ ልወጣ ወይም ሲፒኤ ዘዴ መጠቀም የማስታወቂያ ስትራቴጂዎን ውጤታማነት ለመረዳት ጥሩ መንገድ ነው።, እና በጀትዎን እንዲቆጣጠሩ ሊረዳዎ ይችላል. በአንድ ግዢ ወጪ የሚፈለገውን ተግባር ሊያጠናቅቁ የሚችሉትን ሰዎች ብዛት ይለካል. Adwords የልወጣ መጠኖችን ለመከታተል በማረፊያ ገጾች ላይ ተለዋዋጭ ኮድ ይጠቀማል. ቢያንስ የልወጣ ፍጥነት ማቀድ አለቦት 1%. ይህ ዘዴ በጀትዎ በማስታወቂያ በጀትዎ ገደብ ውስጥ መቆየቱን ለማረጋገጥ ጨረታዎን እንዲያስተካክሉ ያስችልዎታል.

የAdWords ዋጋ ከአዲስ ደንበኛ በሚያገኙት ትርፍ ሊረጋገጥ ይችላል።. በሌላ ቃል, የአገልግሎት ንግድ ከሆኑ, የደንበኛን የህይወት ዘመን ዋጋ መወሰን አለብህ, ሁለቱም በመጀመሪያ ግንኙነት እና በረጅም ጊዜ. የንብረት ሽያጭ ኩባንያን እንደ ምሳሌ እንውሰድ. አማካይ ትርፍ ለአንድ ሽያጭ ነው። $3,000, እና ብዙ ተደጋጋሚ ንግድ አታይም።. ቢሆንም, የቃል ማጣቀሻዎች ትንሽ የህይወት ጥቅም ሊኖራቸው ይችላል.

እንደ ማንኛውም ሌላ አገልግሎት, የደንበኝነት ምዝገባውን ዋጋ ግምት ውስጥ ማስገባት አለብዎት. አብዛኛው የፒፒሲ ሶፍትዌር ፈቃድ አለው።, እና የደንበኝነት ምዝገባ ወጪዎችን ግምት ውስጥ ማስገባት ያስፈልግዎታል. ቢሆንም, WordStream የ12 ወራት ኮንትራቶችን እና ዓመታዊ የቅድመ ክፍያ አማራጭን ያቀርባል, ስለዚህ በዚህ መሠረት በጀት ማውጣት ይችላሉ. ከእነዚህ እቅዶች ውስጥ ለአንዱ ከመመዝገብዎ በፊት ውልዎ ምን እንደሚጨምር መረዳት በጣም አስፈላጊ ነው።. ግን አስታውሱ, በአንድ ጠቅታ ያለው ዋጋ አሁንም ከጠቅላላ AdWords ዋጋ በጣም ያነሰ ነው።.

ማነጣጠር

ከይዘት አውታረመረብ መነሳት ጋር, አሁን ማስታወቂያዎችዎን በተወሰኑ የደንበኛ ክፍሎች ላይ ማተኮር ይችላሉ።. ከዚህ ቀደም, ለእያንዳንዱ የተለየ ዘመቻ ለመፍጠር የታዳሚ ዝርዝሮችን ወይም የዳግም ማሻሻጫ ዝርዝሮችን ማከል ነበረብህ. አሁን, የማስታወቂያ ዘመቻዎችን ለተወሰኑ የተጠቃሚ ክፍሎች ማነጣጠር ትችላለህ, እና በእነዚህ የታለሙ ዘመቻዎች የልወጣ መጠኖችን ማሳደግ ይችላሉ።. ይህ ጽሑፍ በጎግል አድዎርድስ ላይ ለእርስዎ የሚገኙትን አምስት ዓይነት ኢላማዎች ይገመግማል. ለምን ታዳሚዎችዎን በምርጫቸው እና በባህሪያቸው ላይ ማነጣጠር እንዳለቦት ይማራሉ።.

የገቢ ማነጣጠር ሰዎችን በገቢ እንዲያነጣጥሩ ያስችልዎታል. ከውስጥ ገቢ አገልግሎት በአደባባይ የሚገኝ መረጃን በመተንተን ይሰራል. Google AdWords ይህን መረጃ ከአይአርኤስ ጎትቶ ወደ ዘመቻዎ ያስገባዋል።. እንዲሁም በዚፕ ኮዶች አካባቢን ማነጣጠር መጠቀም ይችላሉ።. ጎግል አድዎርድስ ሁለቱንም የገቢ እና የዚፕ ኮድ ማነጣጠር ያቀርባል. ይህ በተወሰኑ ቦታዎች ላይ በመመስረት ደንበኞችን ማግኘት ቀላል ያደርገዋል. እና እነዚህን የዒላማ ዘዴዎች ከጂኦግራፊያዊ አካባቢ ጋር በማጣመር መጠቀም ይችላሉ, ይህም በአንድ የተወሰነ አካባቢ ላይ ማስታወቂያዎችን እንዲያነጣጥሩ ያስችልዎታል.

አውዳዊ ኢላማ ማድረግ ማስታወቂያዎችን በድረ-ገጾች ላይ ካሉ ተዛማጅ ይዘቶች ጋር ያዛምዳል. በዚህ ባህሪ, ማስታወቂያዎችዎ ለተወሰኑ ርዕሶች ወይም ቁልፍ ቃላት ፍላጎት ላላቸው ሰዎች ይታያሉ. ለምሳሌ, የአትሌቲክስ ጫማ ብራንድ ሯጭ ስለ ጫማ ካነበበ በሩጫ ብሎግ ላይ ማስታወቂያ ሊያስቀምጥ ይችላል።. አታሚው ይበልጥ ተዛማጅነት ላለው ቦታ የገጹን ይዘት ይቃኛል።. በዚህ ባህሪ, ማስታወቂያዎችዎ ወደ ደንበኛዎ መሰረት ያነጣጠሩ መሆናቸውን ማረጋገጥ ይችላሉ።.

Adwordsን በአከባቢ ማነጣጠር ሌላው ታዳሚዎችዎን ለማነጣጠር ኃይለኛ መንገድ ነው።. የተወሰኑ ታዳሚዎችን ማነጣጠር ከፈለጉ, አካባቢ እና አማካይ የገቢ ደረጃዎችን መጠቀም ይችላሉ. በእነዚህ ሁለት ተለዋዋጮች, የሚባክነውን የማስታወቂያ ወጪ እየቀነሱ ታዳሚዎን ​​ማጥበብ ይችላሉ።. ከዚያም, ለምርትዎ ወይም ለአገልግሎትዎ ንቁ ፍላጎት ያላቸውን ሰዎች ብቻ በማነጣጠር የማስታወቂያ ዘመቻዎን ማጥበብ ይችላሉ።. ስለዚህ, ታዳሚዎችዎን እንዴት ማጥበብ ይችላሉ?

የጨረታ ሞዴል

የተሳካ የማስታወቂያ ቃላቶች ዘመቻ ከአንድ በላይ የስነ ሕዝብ አወቃቀር ማነጣጠር አለበት።. ምንም እንኳን የእርስዎ ይዘት ለሁሉም ታዳሚዎች ጠቃሚ ቢሆንም, ለተወሰኑ ሰዎች ብቻ ትኩረት ሊሰጠው ይችላል. በእንደዚህ ዓይነት ሁኔታ, ይህንን የስነ ሕዝብ አወቃቀር ቡድን ኢላማ ለማድረግ አውቶሜሽን መጠቀም ይችላሉ።. የማስታወቂያ ዘመቻዎችዎን አፈጻጸም በመከታተል, የጨረታ ስትራቴጂዎን በዚሁ መሰረት ማስተካከል ይችላሉ።. በተጨማሪ, የእርስዎ ሲፒሲ ከፍ ሲል ወይም ሲፒኤ በሚወድቅበት ጊዜ ማንቂያ ለማግኘት አውቶሜሽን ደንቦችን ማዘጋጀት ይችላሉ።.

አውቶሜትድ የጨረታ ስትራቴጂን መጠቀም ግምቱን ከሚከፈልባቸው ማስታወቂያዎች ያወጣል።, ግን የበለጠ ውጤት እንዲኖርዎት ከፈለጉ, ሁል ጊዜ በእጅ የሚሰራ የጨረታ ስትራቴጂ መጠቀም አለብዎት. ጨረታዎ በአንድ የተወሰነ ቁልፍ ቃል ላይ ለማዋል የሚፈልጉትን መጠን ሲወክል, የዚያ ቁልፍ ቃል ደረጃዎችን አይወስንም. ይህ የሆነበት ምክንያት Google ከፍተኛውን ገንዘብ ለሚያወጣ ሰው ከፍተኛውን ውጤት መስጠት ስለማይፈልግ ነው.

ለማስታወቂያ ዘመቻዎ በጣም ውጤታማውን የጨረታ ሞዴል ለመምረጥ, የእርስዎን ቁልፍ ቃል ታይነት ከፍ በሚያደርግ መልኩ ዘመቻዎን ማዋቀር አለብዎት. ለአብነት, የልወጣ ፍጥነትዎን ከፍ ማድረግ ከፈለጉ, ተጨማሪ ትራፊክ ለመንዳት ጨረታዎ ከፍ ያለ መሆን አለበት።. በአማራጭ, የልወጣ ተመኖችዎን ለመጨመር ከፈለጉ, ለግዢ ዘመቻ ሂድ. ሁሉም እንደ ፍላጎቶችዎ ይወሰናል, ነገር ግን በታለመላቸው ታዳሚዎች ላይ በመመስረት በመረጃ ላይ የተመሰረተ ውሳኔ ማድረግ ጥሩ ሀሳብ ነው.

በተጨማሪ, ማስታወቂያዎችዎን ሲሞክሩ, ለተወሰኑ የቀኑ ሰዓቶች የጨረታ ማሻሻያዎችን መምረጥ ይችላሉ።, የስነ ሕዝብ አወቃቀር, እና የኤሌክትሮኒክስ መሳሪያዎች. ለምሳሌ, ማስታወቂያዎ በGoogle የፍለጋ ውጤቶች በአንደኛው ገጽ ላይ እንዲታይ ጊዜውን መምረጥ ይችላሉ።. የጨረታው መጠን እንዲሁ የታለመላቸው ታዳሚዎች ግዢ ወይም ልወጣ ለማድረግ ምን ያህል ጊዜ እንደሚፈጅ ላይ ይወሰናል. በአማራጭ, ባጀትዎን በተወሰኑ ቁልፍ ቃላት ላይ ለመገደብ መምረጥ እና የተወሰኑ ታዳሚዎችን በተወሰኑ ማስታወቂያዎች ማነጣጠር ይችላሉ።.

የልወጣ ተመኖች

ባለፉት ጥቂት ዓመታት ውስጥ ከፍተኛ ለውጥ ማምጣት የቻሉት በኢንሹራንስ ውስጥ ያሉ ናቸው።, ፋይናንስ እና የፍቅር ጓደኝነት ኢንዱስትሪዎች. ዛሬ, የፍቅር ጓደኝነት ኢንዱስትሪ ልወጣ ተመኖች ውስጥ ከሌሎች ኢንዱስትሪዎች ሁሉ ይበልጣል, በአማካይ ወደ ዘጠኝ በመቶ የሚጠጋ. የፍቅር ጓደኝነትን የሚበልጡ ሌሎች ኢንዱስትሪዎች የሸማቾች አገልግሎቶች ናቸው።, ህጋዊ, እና አውቶቡሶች. የሚገርመው, ከፍተኛ የልወጣ ተመኖች ያላቸው ኢንዱስትሪዎች የግድ ምርጥ ምርቶች ወይም አገልግሎቶች የላቸውም. ይልቁንም, ምናልባት ልወጣ-ማሳደጊያ ዘዴዎችን እየተጠቀሙ እና በተለያዩ ቅናሾች እየሞከሩ ሊሆን ይችላል።.

አማካይ የፒ.ፒ.ሲ ልወጣ መጠን ገደማ ነው። 3.75% ለፍለጋ, እና 0.77% ለ ማሳያ አውታረ መረቦች. የልወጣ መጠኖች እንደ ኢንዱስትሪ ይለያያሉ።, የፍቅር ጓደኝነት እና የግል ኢንዱስትሪዎች በማመንጨት 9.64% ከሁሉም የAdWords ልወጣዎች እና አድቮኬሲ እና የቤት እቃዎች ዝቅተኛውን ደረጃ እየጨመሩ ነው።. በተጨማሪም, የGoogle ማሳያ አውታረ መረብ የልወጣ መጠኖች ከሌላው ኢንዱስትሪ በጣም ያነሰ ነው።. ይህ ለመሻሻል ምንም ቦታ የለም ማለት አይደለም.

ከፍተኛ የልወጣ ተመን አብዛኛው ኩባንያዎች የሚመኙት ነገር ነው።. አንድ ላይ ለመድረስ የማይቻል ባይሆንም 10 የመቶኛ ልወጣ መጠን, ትርፋማ ውጤቶችን ለማምጣት የልወጣዎ መጠን ከፍተኛ መሆኑን እርግጠኛ መሆን አለብዎት. በAdwords ውስጥ ያሉ የልወጣ መጠኖች በስፋት ይለያያሉ እና ለኩባንያዎ ፍላጎቶች ትክክለኛውን አካሄድ መምረጥ አስፈላጊ ነው።. የልወጣ ተመንን ማቀድ አለቦት 10% ወይም ከዚያ በላይ, በጣም ጥሩ ውጤት እንደሆነ ይቆጠራል.

የፒፒሲ ልወጣ ፍጥነትዎን ለማሻሻል ጥሩ በቦታው ላይ የማመቻቸት ልምምዶች ወሳኝ ናቸው።, ለከፍተኛ ጥራት ጠቅታዎች መመቻቸት ያለባቸው የዘመቻ-ጎን ክፍሎችም አሉ።. አንደኛ, አስገዳጅ ማስታወቂያ እና ማረፊያ ገጽ መምረጥዎን ያረጋግጡ. ከዚያም, የእርስዎን ምርጥ ታዳሚዎች እና መድረኮችን ይለዩ. ሁለተኛ, ለከፍተኛ ጥራት ጠቅታዎች ማስታወቂያዎን ማሻሻልዎን ያረጋግጡ. በAdWords ላይ ለፍለጋ እና ለእይታ የልወጣ መጠኖች ከኢኮሜርስ ማስታወቂያዎች አማካይ ጋር እኩል ናቸው።, የትኛው አማካይ ስለ 1.66% እና 0.89%. እና በመጨረሻም, ማስታወቂያዎችዎ ከድር ጣቢያዎ ጋር የተመሳሰሉ መሆናቸውን እና በጣቢያዎ ላይ ካለው ይዘት ጋር ተዛማጅ መሆናቸውን ያረጋግጡ.

ዘመቻ በማዘጋጀት ላይ

የተሳካ የማስታወቂያ ዘመቻ ለመፍጠር, ቁልፍ ቃላቶችዎ በትክክል የተነጣጠሩ መሆናቸውን ማረጋገጥ አለብዎት. የማስታወቂያ ዘመቻዎን አፈጻጸም ለማሻሻል ሊወስዷቸው የሚችሏቸው በርካታ እርምጃዎች አሉ።. የጉግል አድዎርድ ዘመቻን የማስኬድ በጣም አስደሳችው ክፍል የእርስዎን ማስታወቂያዎች እና ማረፊያ ገጾች ማመቻቸት ነው።. ቀጣዩ ደረጃ ወደ ኤክስፐርት ሁነታ መቀየር ነው. በዚህ ሁነታ, ለዘመቻዎ ግብ መምረጥ ይችላሉ።, እንደ ልወጣዎች, ይመራል, ወይም ሽያጭ. ነባሪው ቅንብር በጣም ውጤታማ የሆነውን ማስታወቂያ ያሳየዎታል, ስለዚህ ከታለመላቸው ታዳሚዎች ጋር የሚስማማውን ምርጥ ማስታወቂያ መምረጥ ይችላሉ።. ቢሆንም, አንድ የተወሰነ ግብ መምረጥ ካልፈለጉ, ያለ ግብ መመሪያ ዘመቻ ማዘጋጀት ይችላሉ።.

የዘመቻው ሌላ አካል የማስታወቂያ መርሐግብር ነው።. የማስታወቂያ መርሃ ግብሩ ማስታወቂያዎ የሚታይባቸውን ቀናት ይወስናል. በንግድዎ ባህሪ ላይ በመመስረት ይህንን መለወጥ ይችላሉ።. የማስታወቂያ ማዞሪያ ቅንብሮችን መቀየርም ይችላሉ።, ግን ለአሁን, በነባሪነት መተው ይሻላል. ከማስታወቂያ መርሐግብር በተጨማሪ, ያሉትን የተለያዩ የማስታወቂያ ቅርጸቶች በመጠቀም ማስታወቂያዎን ማበጀት ይችላሉ።.

ዘመቻህን መፍጠር እንደጨረስክ, የሂሳብ አከፋፈል መረጃዎን እና የመክፈያ ዘዴዎችዎን ማስገባት ያስፈልግዎታል. ክሬዲት ካርድ ለመጠቀም መምረጥ ይችላሉ።, የድህረ ክፍያ ካርድ, የባንክ ሒሳብ, ወይም ለዘመቻዎችዎ ገንዘብ ለመስጠት የማስተዋወቂያ ኮድ. እነዚህን ደረጃዎች በመከተል, የተሳካ የAdWords ዘመቻ ለማካሄድ ጥሩ መንገድ ላይ ትሆናለህ. ይህ መጣጥፍ በGoogle Adwords ውስጥ ዘመቻ ለማቀናበር በተለያዩ ደረጃዎች ውስጥ ይመራዎታል.

ለAdwords አዲስ ከሆኑ, ወጪዎን እንዴት ከፍ ማድረግ እንደሚችሉ እያሰቡ ይሆናል።. የተሳካ ዘመቻ ሲያዘጋጁ ግምት ውስጥ መግባት ያለባቸው ብዙ ነገሮች አሉ።, በጠቅታ ወጪን ጨምሮ (ሲ.ፒ.ሲ.), የመጫረቻ ስልት, የጠቅታ መጠን, እና አሉታዊ ቁልፍ ቃላት. በዚህ ጽሑፍ ውስጥ, ለባክዎ ከፍተኛውን ጥቅም ለማግኘት እነዚህን መሳሪያዎች እንዴት በብቃት እንደሚጠቀሙ ይማራሉ. የትኞቹን መለኪያዎች እንደሚከታተሉ እርግጠኛ ካልሆኑ, መሰረታዊ ነገሮችን አፍርሰናል.

ዋጋ በአንድ ጠቅታ

ማስታወቂያዎ ምን ያህል እንደሚያወጣ ማወቅ ከፈለጉ, በአንድ ጠቅታ የምታወጣውን መጠን የሚወስኑ በርካታ ምክንያቶች እንዳሉ ማወቅ አለብህ. የእርስዎ ቁልፍ ቃላት, የማስታወቂያ ጽሑፍ, ማረፊያ ገጽ, እና የጥራት ውጤት ሁሉም በአንድ ጠቅታ በሚያወጡት መጠን ውስጥ ሚና ይጫወታሉ. የእርስዎን CTR ለማሻሻል, እነዚህ ሁሉ ንጥረ ነገሮች ከንግድዎ ጋር ተዛማጅ መሆናቸውን ያረጋግጡ. ከፍ ያለ CTR ማግኘት የእርስዎ ድር ጣቢያ ሰዎች ከሚተይቡባቸው የፍለጋ ቃላት ጋር ተዛማጅነት እንዳለው ጎግልን ያሳምነዋል.

ለማስታወስ በጣም አስፈላጊ ከሆኑ ነገሮች አንዱ ለAdWords አማካይ ዋጋ በአንድ ጠቅታ ነው። (ሲ.ፒ.ሲ.). ይህ ቁጥር በከፍተኛ ሁኔታ ሊለያይ ቢችልም, በአጠቃላይ ከአንድ ዶላር ያነሰ ነው. ለኢ-ኮሜርስ አማካይ ሲፒሲ ነው። $0.88, ስለዚህ ጨረታ $5 ከበዓል ካልሲዎች ጋር ለተዛመደ ቃል ትርፋማ አይሆንም. ካልሲዎቹ ከነበሩ $3, አማካይ ሲፒሲ በጣም ያነሰ ይሆናል. በGoogle የተመን ሉህ ወይም ተመሳሳይ ፕሮግራም ወጪዎችዎን ሁል ጊዜ መከታተል አለብዎት.

የAdWords ከፍተኛ ወጪ ቢኖርም, አሁንም የግብይት በጀትዎን በቁጥጥር ማቆየት ይቻላል።. AdWords ደንበኞችዎን አካባቢን መሰረት በማድረግ ጂኦታርት እንዲያደርጉ ይፈቅድልዎታል።, ቋንቋ, እና መሳሪያ. በተጨማሪም, እስከ ክፍያ ድረስ ጎግል ክፍያን መጠቀም ይችላሉ። $1,000,000 በ Adwords ሂሳቦች ውስጥ. ለማስታወቂያ ዘመቻዎችዎ ክሬዲት ማራዘም እና በየወሩ በክፍያ መጠየቂያ መክፈል ይችላሉ።. ብዙ ትልልቅ አስተዋዋቂዎች ደንበኞቻቸውን ለመክፈል ይህንን አማራጭ አስቀድመው ይጠቀማሉ.

ሌላው ሊታሰብበት የሚገባ አስፈላጊ ነገር የዘመቻዎችዎ ዋጋ ነው።. ብዙ የተሳካላቸው የማስታወቂያ ዘመቻዎች ከፍተኛውን ROI የሚነዱ ናቸው።, ምንም አይነት የሽያጭ ወይም የመሪነት እድሎች ሳያመልጡ. እንዲሁም ዝቅተኛ ዋጋ ያላቸው ጨረታዎች ከፍተኛ ጥራት ያለው ትራፊክ እንደማይፈጥሩ ማስታወስ አለብዎት. በዚህም ምክንያት, ከፍተኛው ሲፒሲዎ የሚከፍሉት ዋጋ አይደለም።, እና በቂ ክፍያ እየከፈሉ ያሉት የማስታወቂያ ደረጃ ገደቦችን ለማጽዳት እና ተፎካካሪዎቾን ለማሸነፍ ብቻ ነው።.

የመጫረቻ ስልት

የAdwords ዘመቻዎን ትርፋማነት ከፍ ለማድረግ, ብልጥ የጨረታ ስልት መጠቀም አለብህ. ይህ ስልት የትኛዎቹ ቁልፍ ቃላቶች ብዙ ትርፍ እንደሚያስገኝላቸው እርግጠኛ ለማይሆኑ ወይም ጨረታዎችን በእጅ ለማዘጋጀት ጊዜ ለሌላቸው ተስማሚ ነው።. ይህ የመጫረቻ ስልት ለተወሰኑ ቁልፍ ቃላት ከፍ ያለ ጨረታ ማዘጋጀትን ያካትታል እና በእነዚያ ቁልፍ ቃላት ላይ ብቻ ነው የሚሰራው።. የዚህ ዓይነቱ የመጫረቻ ስልት ማስታወቂያዎ ከፍተኛውን ተጋላጭነት እንዲያገኙ ያደርጋል.

ይህ የመጫረቻ ስልት ልወጣዎችን ከፍ ለማድረግ ጥቅም ላይ ሊውል ይችላል።. ሰዎች የእርስዎን ቁልፍ ቃል ሲፈልጉ ወይም ልዩነቶችን በሚዘጉበት ጊዜ ማስታወቂያዎችን ያሳያል. ቢሆንም, በተጨማሪም ውድ ነው. ይህንን ስልት መጠቀም ያለብዎት በጀትዎ ትልቅ ከሆነ ብቻ ነው።. ይህ ስልት ጨረታዎችን በራስ ሰር ስለሚያሰራ ብዙ ጊዜ ይቆጥብልዎታል. ነገር ግን የተለያዩ ስልቶችን ለመመርመር እና ለመፈተሽ ጊዜ ለሌላቸው ተስማሚ ላይሆን ይችላል. ለዘመቻዎ ለመጠቀም በጣም ጥሩው አቀራረብ ለዒላማዎ ታዳሚ እና በጀት ተስማሚ የሆነ ማግኘት ነው።.

ተጨማሪ ልወጣዎችን ሊያመነጩ የሚችሉ ማስታወቂያዎችን ጨረታ በመጨመር የልወጣ ተመኖችን ለመጨመር ዓላማ ያድርጉ. ይህን ስልት መጠቀም የዘመቻዎን ROI ማሻሻል ይችላል።. ከፍ ያለ ጨረታ ብዙ ጠቅታዎችን ያስከትላል, ነገር ግን ልወጣን ማሽከርከር ካልቻለ ተጨማሪ ገንዘብ ያስወጣዎታል. ስለዚህ, ለ Adwords ዘመቻዎ የመጫረቻ ስልት በሚመርጡበት ጊዜ, ይህ ስልት ለእያንዳንዱ አስተዋዋቂ እንዳልሆነ አስታውስ.

ይህ የመጫረቻ ስልት የተወሰኑ ግቦች ላላቸው ተጠቃሚዎች ተስማሚ ነው።. ጠቅታህን በደረጃ ወይም በእይታ መጠን ለመጨመር እየሞከርክ ከሆነ, ሊታይ የሚችል CPM ግብዎን ለማሳካት ጥሩ መንገድ ነው።. ለተወሰነ ወጪ ተጨማሪ ልወጣዎችን ያገኛሉ, ተጨማሪ ገንዘብ ያገኛሉ. ይህ የመጫረቻ ስልት የምርትዎን እውቅና ለማሻሻል እና የምርት ግንዛቤን ለመጨመር ይረዳዎታል. ስለዚህ, ትርፍዎን ከፍ ለማድረግ ይህንን ስልት ይጠቀሙ. ቢሆንም, የመጫረቻ ስትራቴጂ በሚመርጡበት ጊዜ ሁሉንም መፍትሄዎች የሚያሟላ አንድ መጠን እንደሌለ ማስታወስ አለብዎት.

የጠቅታ መጠን

በAdwords ዘመቻዎች ከፍተኛ የጠቅታ መጠን ማግኘት አዎንታዊ ምልክት ነው።, ነገር ግን ማስታወቂያዎ ጎብኝዎችን ወደ ተከፋይ ደንበኞች መቀየር ካልቻለ, ውጤቱ ከአጥጋቢ ያነሰ ነው. ትክክለኛ ቁልፍ ቃላቶችን የሚያነጣጥሩ ተዛማጅ ማስታወቂያዎችን መፍጠር የጠቅታ ዋጋዎችን ለመጨመር ቁልፍ ነው።, ስለዚህ እያንዳንዱን ንጥረ ነገር መሞከር አስፈላጊ ነው. ቁልፍ ቃል ጥናት ሌላው ቁልፍ አካል ነው, ስለዚህ የሚከፈልባቸው ማስታወቂያዎች እርስዎ የሚያቀርቧቸውን ምርቶች ወይም አገልግሎቶች ለሚፈልጉ ሰዎች ተዛማጅ መሆናቸውን ያረጋግጡ.

የAdWords ዘመቻዎች አማካኝ የጠቅታ መጠን ዙሪያ ነው። 5% ለፍለጋ እና 0.5-1% ለ ማሳያ አውታረ መረቦች. ዘመቻዎችን እንደገና ሲነድፍ የጠቅታ ታሪፎች አጋዥ ናቸው።, ሊሆኑ የሚችሉ ደንበኞችን ፍላጎት እንደሚያመለክቱ. ጠቅ ማድረግ ተመኖች ተጠቃሚው ምን ያህል የይዘት ውርዶች እንደሚቀበል ሊለካ ይችላል።. ደንበኞች የእርስዎን ይዘት እንዲያወርዱ ቀላል ያድርጉት, ይህም የደንበኞችን እርካታ ስለሚጨምር, እና በመጨረሻም, ምርቶችዎን የመግዛት እድላቸው.

የእርስዎን CTR እንዴት እንደሚጨምሩ ለመረዳት, ከተለያዩ የAdWords መለያዎች የተገኘውን መረጃ ይመልከቱ. ለምሳሌ, የB2B መለያዎች ብዙውን ጊዜ ከB2C መለያዎች ከፍ ያለ ሲቲአር አላቸው።. እነዚህ ሂሳቦች ብቁ መሪዎችን ለማምረት እና ከፍተኛ ዋጋ ያላቸውን እቃዎች የመሸጥ ዕድላቸው ከፍተኛ ነው።. እነዚያ ዝቅተኛ ሲቲአር ያላቸው መለያዎች የራሳቸው መለያ ናሙና በመጠቀም ሊተነተኑ ይችላሉ።, ይህም ማለት ውጤቶቹ የግድ የሰፋፊ መለያዎች ተወካይ ሊሆኑ አይችሉም.

የፍለጋ-ማስታወቂያ ዘመቻ እያካሄዱ ከሆነ, በፍቅር ግንኙነት ወይም በጉዞ ኢንዱስትሪ ውስጥ ከፍተኛውን CTR እንደሚያገኙ መጠበቅ ይችላሉ።. አካባቢያዊ የተደረጉ ዘመቻዎች የእርስዎን CTR ሊጨምሩ ይችላሉ።, የሀገር ውስጥ ሸማቾች በአካባቢያዊ መደብሮች እንደሚያምኑ. የጽሑፍ እና የምስል ማስታወቂያዎች ለእርሳስ ማመንጨት ጥቅም ላይ የሚውሉትን ያህል አሳማኝ ላይሆኑ ይችላሉ።, መረጃ ሰጭ ማስታወቂያዎች ጉጉትን ሊያነሳሱ እና ተመልካቾችን ጠቅ እንዲያደርጉ ማሳመን ይችላሉ።. እያንዳንዱን ቁልፍ ቃል ማወቅ አስፈላጊ ነው, ማስታወቂያ, እና ዝርዝር የራሱ CTR አለው።.

አሉታዊ ቁልፍ ቃላት

በAdwords ውስጥ አሉታዊ ቁልፍ ቃላትን ለመጠቀም በርካታ ምክንያቶች አሉ።. እነሱን መጠቀም ይበልጥ ተዛማጅነት ያላቸውን ታዳሚዎች እንዲያነጣጥሩ እና የሚባክኑ ጠቅታዎችን ለመቀነስ ይረዳዎታል. በተጨማሪም, እነዚህ መሳሪያዎች በራስዎ ላይ ከመጫረት ወይም ስሜትዎን ከመበላት ለመቆጠብ ይረዱዎታል. ስለዚህ, አሉታዊ ቁልፍ ቃላትን እንዴት መጠቀም እንደሚቻል? አሉታዊ ቁልፍ ቃላት ለምን በጣም አስፈላጊ እንደሆኑ ለማወቅ ማንበብ ይችላሉ. ከእነዚህ ውስጥ ጥቂቶቹ ብቻ ናቸው።:

ዋና አሉታዊ ቁልፍ ቃላቶች የቁልፍ ቃሉን ማዕከላዊ ወይም በጣም ጠቃሚ ቃል ያመለክታሉ. ለምሳሌ, የቧንቧ ሰራተኛ ከሆንክ, አገልግሎቶችዎን ለሚፈልጉ ማስተዋወቅ ይፈልጋሉ, ሥራ ለሚፈልጉ አይደለም. ስለዚህ, የእርስዎ ዋና አሉታዊ ቁልፍ ቃል ነው። “የቧንቧ ሰራተኛ” እና “የቧንቧ ሰራተኛ.” የስራ ሰሌዳን የሚያስተዋውቁ ከሆነ, ቃሉን ትጠቀማለህ “ሥራ” እንደ አሉታዊ ቁልፍ ቃል.

አሉታዊ ቁልፍ ቃላትን የሚለዩበት ሌላው መንገድ የፍለጋ መጠይቅ ዘገባዎን መመልከት ነው።. ይህን ሪፖርት በመጠቀም, ከእርስዎ ቦታ ጋር የማይዛመዱ የፍለጋ መጠይቆችን መለየት ይችላሉ።. አሉታዊ ቁልፍ ቃላትን በመጠቀም, የማስታወቂያ ዘመቻዎችዎን ማሻሻል ይችላሉ።. ለምሳሌ, ፍራሽ እየሸጡ ከሆነ, ፍራሽ ለወንዶች ለማስተዋወቅ ትመርጥ ይሆናል።, ነገር ግን በሴቶች ላይ ማተኮር ይመርጣል. ለወንዶች, ቢሆንም, አሉታዊ ቁልፍ ቃላት ያን ያህል ተዛማጅ ላይሆኑ ይችላሉ።.

አሉታዊ ሰፊ ግጥሚያ ለሐረግ ተዛማጅነት አይተገበርም።, መጠይቁ ሁሉም አሉታዊ ቃላት እና ሀረጎች ሲኖሩት ማስታወቂያዎች እንዳይታዩ ይከላከላል. አሉታዊ ትክክለኛ ተዛማጅ እነዚያን ውሎች በያዙ የፍለጋ መጠይቆች ውስጥ ማስታወቂያዎች እንዳይታዩ ይከላከላል. እነዚህ አሉታዊ ቁልፍ ቃላቶች እርስ በርስ የቅርብ ዝምድና ላላቸው የምርት ስሞች እና ለተመሳሳይ ቅናሾች በጣም ጥሩ ናቸው።. አሉታዊ ቁልፍ ቃላት ለእርስዎ ምን ትርጉም እንዳላቸው ማወቅ በጣም አስፈላጊ ነው. በማስታወቂያ ላይ ብዙ ገንዘብ ማውጣት ካልፈለጉ, አሉታዊ ቁልፍ ቃላት ማስታወቂያዎችዎን ተዛማጅ ለማድረግ በጣም ጥሩው መንገድ ናቸው።.

ቢያንስ በጠቅታ መጠን ማስታወቂያዎችን መፍጠር 8%

በማስታወቂያ ውስጥ አስፈላጊው ከፍተኛ CTR ብቸኛው መለኪያ አይደለም።. የማስታወቂያ ዘመቻዎች ትክክለኛ ቁልፍ ቃላትን ስላላነጣጠሩ መለወጥ አይችሉም. ይህንን ለመከላከል, የማስታወቂያዎን እያንዳንዱን አካል መሞከር አስፈላጊ ነው።. ቁልፍ ቃል ጥናት ሌላው ወሳኝ አካል ነው።, የሚከፈልባቸው ማስታወቂያዎች ተገቢ እንዲሆኑ. ይህን ማድረግ ካልቻሉ, ገንዘብ ታባክናለህ.

ማስታወቂያዎን በተቻለ መጠን አሳማኝ በማድረግ የጠቅታ መጠንዎን መጨመር ይችላሉ።. ልዩ ቅናሽ ለመጠቆም ይሞክሩ. በልዩ የሽያጭ ሃሳብዎ ላይ ማተኮርዎን ​​እና ለተጠቃሚዎችዎ ተጨባጭ ጥቅሞችን መስጠትዎን ያረጋግጡ. እርምጃ ለመውሰድ ቀላል በማድረግ, ሰዎች በማስታወቂያዎ ውስጥ ጠቅ የማድረግ ዕድላቸው ሰፊ ይሆናል።. እንዲሁም አስገዳጅ የማስታወቂያ ቅጂ ለመጻፍ ይረዳል. እነዚህን ደረጃዎች በመከተል, ቢያንስ በትንሹ ጠቅ በማድረግ ማስታወቂያዎችን ለመፍጠር በጥሩ ሁኔታ ላይ ነዎት 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. በዚህ ጽሑፍ ውስጥ, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

ዋጋ በአንድ ጠቅታ

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 እና $4. But when you’re looking to spend money on advertising, you must consider ROI as well. በተጨማሪም, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. ስለዚህ, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. ለምሳሌ, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

የጨረታ ሞዴል

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? አንደኛ, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (ወጪ-በጠቅታ) መጫረት. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. በተጨማሪም, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. ቢሆንም, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: ወጪ-በጠቅታ (ሲ.ፒ.ሲ.) and cost-per-mille (ሲፒኤም). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. ቢሆንም, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (ሲፒኤ). በሌላ ቃል, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. ስለዚህ, what are you waiting for? Get started today and maximize your conversions with Adwords!

እንደገና በማነጣጠር ላይ

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. With Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, እንዲሁም. በእውነቱ, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 ሰዓታት.

Retargeting works best when you target the right audience. ለምሳሌ, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% የሞባይል ተጠቃሚዎች, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. ለምሳሌ, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. አንዴ ካደረጉት, you’ll be able to target your remarketing efforts to the specific types of visitors.

ቁልፍ ቃል ጥናት

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. ደንበኞችን የሚስብ ይዘት ለመፍጠር, ከቦታዎ ጋር የሚዛመዱ ቃላትን መመርመር እና Google ላይ ይሰኩት. ለእነዚህ ውሎች በወር ምን ያህል ፍለጋዎች እንደተደረጉ ይከታተሉ, እና ሰዎች ለእነዚህ ውሎች ስንት ጊዜ ማስታወቂያዎቹን ጠቅ ያድርጉ. ከዚያም, በእነዚያ ታዋቂ ፍለጋዎች ዙሪያ ይዘት ይፍጠሩ. በዚህ መንገድ, ለደንበኞችዎ ጥራት ያለው ይዘት ብቻ አይፈጥሩም።, ነገር ግን ከፍ ያለ ደረጃ ለመመደብ የተሻለ እድል ይኖርዎታል.

የእርስዎን ቁልፍ ቃል ጥናት ለመጀመር በጣም ውጤታማው መንገድ የገዢ ሰው መፍጠር ነው።, ወይም ተስማሚ ደንበኛ. ባህሪያቱን በመለየት የገዢ ሰው ይፍጠሩ, ተጽዕኖዎች, እና የእርስዎ ተስማሚ ደንበኛ የመግዛት ልምዶች. በዚህ መረጃ መሰረት, ሊሆኑ የሚችሉ ቁልፍ ቃላትን ዝርዝር ማጥበብ ይችላሉ።. አንዴ ገዥ ሰው ካለህ, በጣም ተዛማጅ ቁልፍ ቃላትን ለማግኘት ቁልፍ ቃል ምርምር መሳሪያ መጠቀም ትችላለህ. ከዚያም, you’ll know which ones have the highest likelihood of ranking.

ከላይ እንደተጠቀሰው, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

የንግድ ሥራ ባለቤት ከሆኑ, ንግድዎን ለማስተዋወቅ የGoogle Adwords መድረክን ተጠቅመው ይሆናል።. ለባክህ ከፍተኛውን ገንዘብ እንዳገኘህ ለማረጋገጥ መለያህን ለማዋቀር ብዙ መንገዶች አሉ።. በዚህ ጽሑፍ ውስጥ, የንግድ ምልክት በተደረገባቸው ቁልፍ ቃላት ላይ የመጫረቻውን መሰረታዊ ነገሮች እንሸፍናለን።, የሃረግ ግጥሚያን በመጠቀም ታዳሚዎን ​​ማነጣጠር, እና ልወጣዎችን መከታተል. ይህ መጣጥፍ በGoogle መድረክ ላይ የማስታወቂያ ጥረቶችዎን ውጤታማነት ከፍ ለማድረግ አስፈላጊውን እውቀት ለእርስዎ ለመስጠት የታሰበ ነው።.

በGoogle Adwords መድረክ ላይ ያስተዋውቁ

በGoogle Adwords መድረክ ላይ ማስተዋወቅ ጠቃሚ የሚሆንባቸው ብዙ ምክንያቶች አሉ።. አንደኛ, አንድ ሰው ማስታወቂያዎን ጠቅ ሲያደርግ ብቻ ነው የሚከፍሉት. ሁለተኛ, ይህ የማስታወቂያ ዘዴ የማስታወቂያ ዘመቻዎችዎን ውጤቶች እንዲከታተሉ ያስችልዎታል. እንደዚያ, በማስታወቂያ ላይ ስለሚያወጡት የገንዘብ መጠን የበለጠ በመረጃ የተደገፈ ውሳኔ ማድረግ ይችላሉ።. ግን ጎግል አድዎርድስ በጎግል ላይ ለማስተዋወቅ ብቸኛው መንገድ አይደለም።. ለንግድዎ የሚሰራ መሆኑን ለማረጋገጥ, ይህ የማስታወቂያ መድረክ እንዴት እንደሚሰራ መረዳት ያስፈልግዎታል.

AdWords ከGoogle ማሳያ አውታረ መረብ ጋር ይሰራል, የ Google የሶስተኛ ወገን ድር ጣቢያዎችን አውታረመረብ የሚጠቀም. የእርስዎ ማስታወቂያ በድረ-ገጽዎ ላይኛው ክፍል ላይ ሊታይ ይችላል።, በጎን አሞሌው ውስጥ, ከዩቲዩብ ቪዲዮዎች በፊት, ወይም ሌላ ቦታ. የመሳሪያ ስርዓቱ በተንቀሳቃሽ ስልክ መተግበሪያዎች እና Gmail ላይ ማስታወቂያዎችን የማስቀመጥ ችሎታዎች አሉት. በGoogle በኩል ማስተዋወቅ ከመጀመርዎ በፊት የንግድ ምልክቶችዎን መመዝገብ አለብዎት. ይህ ማለት በአንድ ጠቅታ ያነሰ ክፍያ ይከፍላሉ እና የተሻሉ የማስታወቂያ ምደባዎችን ያገኛሉ.

በGoogle Adwords መድረክ ላይ ማስተዋወቅ በአንጻራዊነት ለመጠቀም ቀላል ነው።. በጀትዎን ከፍ ለማድረግ ብዙ መንገዶች አሉ።, ውጤቶች በሚታዩበት ጊዜ ወጪዎን መጨመርን ጨምሮ. ስኬትዎን ከፍ ለማድረግ, እርስዎን ለመርዳት Google የተረጋገጠ አማካሪ ወይም ኤጀንሲ መቅጠር ያስቡበት. እርስዎ የማይሞክሩበት ምንም ምክንያት የለም, በጣም ያነጣጠሩ ማስታወቂያዎችን ለማቅረብ ወጪ ቆጣቢ መንገድ ስለሆነ. እና አስታውሱ, ውጤቶች እያገኙ ከሆነ, ለወደፊቱ በጀትዎን መጨመር ይችላሉ.

በGoogle Adwords መድረክ ላይ ማስተዋወቅ በዓለም ዙሪያ ያሉ ደንበኞችን ለመድረስ በጣም ኃይለኛ መንገድ ነው።. ስርዓቱ በመሠረቱ ጨረታ ነው።, እና በተወሰኑ ቁልፍ ቃላት እና ሀረጎች ላይ ጨረታ ታቀርባላችሁ. አንዴ ቁልፍ ቃላትዎን ከመረጡ እና የጥራት ነጥብ ካገኙ, ማስታወቂያዎ ከፍለጋ ውጤቶቹ ፊት ለፊት ይታያል. እና በጣም ጥሩው ክፍል ነው።, ብዙ ወጪ አይጠይቅም, እና እንደዛሬው ዘመቻ መጀመር ይችላሉ።!

የንግድ ምልክት የተደረገባቸው ቁልፍ ቃላት ላይ ጨረታ

እስከ ቅርብ ጊዜ ድረስ, በጎግል አድዎርድስ ውስጥ በተወዳዳሪ ምልክት የተደረገባቸውን ቁልፍ ቃላት መጫረት አይችሉም. ውስጥ ተለወጠ 2004, ጎግል የተፎካካሪ ቁልፍ ቃል ጨረታን ሲያስተዋውቅ. ጉግልን የሚደግፍ ውሳኔ, ተወዳዳሪዎች የንግድ ምልክቶቻቸውን በማስታወቂያ ቅጂ ውስጥ እንዲጠቀሙ የሚያስችል ፖሊሲ ያለው, ብዙ የንግድ ተቀናቃኞች የራሳቸውን የምርት ስም በማስታወቂያዎች ውስጥ እንዲጠቀሙ አበረታቷል።. አሁን, ቢሆንም, ይህ ፖሊሲ እየተቀየረ ነው።.

በንግድ ምልክት የተደረገበት ቁልፍ ቃል ከመጫረታችሁ በፊት, እሱን ለመጠቀም ፈቃድ እንዳለዎት ያረጋግጡ. ጉግል ለንግድ ምልክቶች የሚተገበሩ ቀላል የፍለጋ ማስታወቂያ መመሪያዎች አሉት. በተወዳዳሪ ብራንድ ላይ ሲጫረቱ, በማስታወቂያ ቅጂው ውስጥ የተወዳዳሪውን ስም ከማካተት ይቆጠቡ. ይህን ማድረግ ወደ ዝቅተኛ ጥራት ውጤቶች ይመራል. ምክንያቱ ምንም ይሁን ምን, በፍለጋ ውጤቶች ውስጥ የበላይ ቦታ መያዝ ጥሩ ልምምድ ነው.

በንግድ ምልክት የተደረገበት ቁልፍ ቃል ላለመጫረታችን ትልቁ ምክንያት በኦርጋኒክ ፍለጋ ውጤቶች እና የሚከፈልባቸው ማስታወቂያዎች መካከል ያለውን ልዩነት ለመለየት አስቸጋሪ ሊሆን ይችላል. ቢሆንም, የንግድ ምልክትዎ በGoogle ከተመዘገበ, በመረጃ ጣቢያዎች ላይ ጥቅም ላይ ሊውል ይችላል. የግምገማ ገጾች የዚህ ምሳሌ ናቸው።. ትልልቅ ብራንዶችም የንግድ ምልክቶቻቸውን በማስታወቂያ ቅጂቸው ውስጥ ይጠቀማሉ, እና ይህን ለማድረግ በመብታቸው ውስጥ ናቸው. እነዚህ ኩባንያዎች የንግድ ምልክት ለተደረገባቸው ምርቶች እና አገልግሎቶቻቸው በፍለጋ ውጤቶቹ አናት ላይ ለመቆየት ይፈልጋሉ.

የንግድ ምልክቶች ዋጋ አላቸው።. ምርትዎን ለማስተዋወቅ በማስታወቂያ ጽሑፍዎ ውስጥ እነሱን ለመጠቀም ሊያስቡበት ይችላሉ።. በማስታወቂያዎች ውስጥ ለመጠቀም አስቸጋሪ ሊሆኑ ቢችሉም።, በአንዳንድ ሁኔታዎች አሁንም ይቻላል. በንግድ ምልክት የተጠበቁ ቃላት ለመረጃ ዓላማዎች ጥቅም ላይ መዋል አለባቸው, እንደ ብሎግ. እንዲሁም የንግድ ምልክት የተደረገባቸው ውሎችን የያዘ ማረፊያ ገጽ ሊኖርዎት ይገባል እና የንግድ አላማዎ ምን እንደሆነ ግልጽ ማድረግ አለብዎት. ክፍሎችን የሚሸጡ ከሆነ, ይህንን በግልጽ መግለፅ እና እቃውን ለመግዛት ዋጋውን ወይም ማገናኛን ማሳየት አለብዎት.

የእርስዎ ተወዳዳሪዎች የንግድ ምልክት የተደረገበት ስም የሚጠቀሙ ከሆነ, በ Adwords ውስጥ በእነዚያ ውሎች ላይ መጫረት አለብዎት. አለበለዚያ, በአንድ ጠቅታ ዝቅተኛ የጥራት ነጥብ እና ወጪ ሊያጋጥምዎት ይችላል።. ከዚህም በላይ, ተፎካካሪዎችዎ የምርት ስምዎን ላያውቁ ይችላሉ እና እርስዎ በእነሱ ላይ እንደሚጫረቱ ፍንጭ ላይኖራቸው ይችላል. ባጋጣሚ, ውድድሩ በተመሳሳዩ ውሎች ላይ ጨረታ ሊሆን ይችላል።. የራስዎን የምርት ስም እንደ የንግድ ምልክት የተደረገበት ቁልፍ ቃል ለመጠቀም አንድ ነጥብ ለማድረግ መሞከር ይችላሉ።.

በሐረግ ግጥሚያ ታዳሚዎችን ዒላማ ያድርጉ

ደንበኞቻችሁን ኢላማ ለማድረግ ብቸኛው መንገድ ሰፊ ግጥሚያ ነው ብለው ቢያስቡም።, የሐረግ ግጥሚያ የበለጠ ቁጥጥር ይሰጥዎታል. ከሐረግ ግጥሚያ ጋር, አንድ ሰው ሀረግ ሲተይብ የእርስዎ ማስታወቂያዎች ብቻ ነው የሚታዩት።, ከቁልፍ ቃልዎ በፊት ወይም በኋላ ማንኛውንም የቅርብ ልዩነቶች እና ሌሎች ቃላትን ጨምሮ. ለምሳሌ, የሣር ማጨድ አገልግሎቶችን በቦታ ማነጣጠር እና የአካባቢ አገልግሎቶችን ዝርዝር እና ወቅታዊ ዋጋቸውን ማየት ይችላሉ።. የሐረግ ተዛማጅን በመጠቀም, ቢሆንም, ከሰፊው ግጥሚያ የበለጠ ውድ ነው።, ስለዚህ ሌሎች አማራጮችን ግምት ውስጥ ማስገባት ጠቃሚ ነው.

የሐረግ ተዛማጅን መጠቀም CTR እና ልወጣዎችን ይጨምራል, እና የሚባክን የማስታወቂያ ወጪን ሊቀንስ ይችላል።. የሐረግ ግጥሚያ ጉዳቱ የማስታወቂያ ወጪዎን ትክክለኛ ቁልፍ ቃልዎን ለያዙ ፍለጋዎች መገደቡ ነው።, መድረስዎን ሊገድበው የሚችል. አዳዲስ ሀሳቦችን እየሞከሩ ከሆነ, ቢሆንም, ሰፊ ግጥሚያ በጣም ጥሩው አማራጭ ሊሆን ይችላል።. ይህ ቅንብር አዳዲስ ማስታወቂያዎችን እንዲፈትሹ እና የሚሰራውን እንዲመለከቱ ያስችልዎታል. ወደ ማስታወቂያ አፈጻጸም ሲመጣ, በትክክለኛው ቁልፍ ቃላት ትክክለኛዎቹን ታዳሚዎች እያነጣጠሩ መሆንዎን ማረጋገጥ ይፈልጋሉ.

በአጠቃላይ ታዋቂ የሆነ ምርት ወይም አገልግሎት የሚያስተዋውቁ ከሆነ, ቁልፍ ቃል ሐረግ ግጥሚያ ይህንን ቡድን ለማነጣጠር ጥሩ መንገድ ነው።. የሃረግ ግጥሚያ የሚሰራው ማስታወቂያዎ ትክክለኛውን ቁልፍ ቃል ወይም ሀረግ ለፈለጉ ሰዎች ብቻ እንዲታይ በማድረግ ነው።. ዋናው ነገር የተጠቀሙበት ሀረግ በትክክለኛው ቅደም ተከተል መሆኑን ማረጋገጥ እና በከፍተኛ የፍለጋ ውጤቶች ውስጥ እንዲታይ ማድረግ ነው።. በዚህ መንገድ, አግባብነት በሌለው ትራፊክ ላይ የማስታወቂያ በጀትዎን ከማባከን ይቆጠባሉ።.

የሐረግ ግጥሚያ ምን ዓይነት ቁልፍ ቃላትን እንደሚፈልጉ ለማወቅ የደንበኛ ፍለጋዎችን ለመተንተን ያግዝዎታል. በተለይ የተወሰኑ ደንበኞችን እየፈለጉ ከሆነ ጠቃሚ ነው. በAdwords ውስጥ የሐረግ ግጥሚያን መጠቀም ኢላማ ታዳሚዎን ​​ይቀንሳል እና የማስታወቂያ ዘመቻዎን አፈጻጸም ያሻሽላል. እና, በትክክል ሲጠቀሙበት, በማስታወቂያ ወጪ ላይ ከፍተኛ ትርፍ ታያለህ. እነዚህን ዘዴዎች ከጨረሱ በኋላ, ግቦችዎን ከመቼውም በበለጠ ፍጥነት እና ትክክለኛነት ማሳካት ይችላሉ።.

ሰዎችን ለማነጣጠር ሌላኛው መንገድ የዝምድና ዝርዝሮችን መፍጠር ነው።. እነዚህ ዝርዝሮች ማንኛውንም የድር ጣቢያ ጎብኝዎችን ወይም በድር ጣቢያዎ ላይ የተወሰኑ እርምጃዎችን የወሰዱ ሰዎችን ሊያካትቱ ይችላሉ።. ከግንኙነት ዝርዝሮች ጋር, በፍላጎታቸው ላይ በመመስረት የተወሰኑ ተጠቃሚዎችን ማነጣጠር ይችላሉ. እና, ሰዎች በቅርቡ የገዙት ምርት ካለዎት, እነሱን በማስታወቂያዎች ለማነጣጠር ያንን መጠቀም ይችላሉ።. በሚቀጥለው ጊዜ አዲስ ታዳሚ ሲፈጥሩ, ብጁ ዝምድና ዝርዝር መጠቀሙን ያረጋግጡ.

በሐረግ ተዛማጅ ልወጣዎችን ይከታተሉ

የፍለጋ ሞተር ማሻሻጫ ዘመቻዎን ለማሻሻል እየፈለጉ ከሆነ, ከሰፊው ግጥሚያ ይልቅ ተዛማጅ ማሻሻያ የሚለውን ሐረግ ለመጠቀም ያስቡበት ይሆናል።. እነዚህ ማስተካከያዎች ከሰርጡ መጀመሪያ ጀምሮ በሚከፈልበት ፍለጋ ውስጥ ጥቅም ላይ ውለዋል።, እና ማስታወቂያዎችዎን በሚያሳዩበት ጊዜ የበለጠ ትክክለኛ እንዲሆኑ ያስችሉዎታል. ይህ ጥሩ ሀሳብ ቢመስልም, ብዙ አስተዋዋቂዎች ሰፊ የግጥሚያ ቁልፍ ቃላቸውን ካልቀየሩ የማስታወቂያ ወጪያቸውን ስለማባከን ይጨነቃሉ. በተጨማሪም, ተዛማጅ ቁልፍ ቃል የሚለው ሐረግ ማስታወቂያዎን ከቁጥጥር ውጪ ለሆኑ ፍለጋዎች ሊፈጥር ይችላል።, የማስታወቂያዎን ተገቢነት ዝቅ ማድረግ.

ቁልፍ ቃላትዎን የሚያሻሽሉበት ሌላው መንገድ ማከል ነው። “+” ወደ ግለሰብ ቃላት. ይህ ለGoogle ዒላማ ማድረግ የሚፈልጉት ቃል በፍለጋዎች ውስጥ ጥቅም ላይ መዋል እንዳለበት ይነግረዋል።. ለምሳሌ, አንድ ሰው ቢፈልግ “የብርቱካን ጠረጴዛ መብራት,” ማስታወቂያዎ የሚመጣው ሰውዬው ትክክለኛውን ሀረግ ሲያስገቡ ብቻ ነው።. ይህ ዘዴ ለሚፈልጉ ሰዎች ተስማሚ ነው “የብርቱካን ጠረጴዛ መብራት,” ምክንያቱም ትክክለኛውን ሐረግ ለሚተይቡ ሰዎች ብቻ ይታያል, ከአጠቃላይ ይልቅ.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. ስለዚህ, let’s take a look at some simple but effective strategies.

ቁልፍ ቃል ጥናት

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, ዋጋ በአንድ ጠቅታ, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

አንዴ የቁልፍ ቃላት ዝርዝር ካገኙ, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. ቢሆንም, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ website traffic, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. ቢሆንም, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

የጨረታ ሞዴል

ወጪው-በጠቅታ (ሲ.ፒ.ሲ.) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. ቢሆንም, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. ቢሆንም, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Likewise, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, የሃረግ ተዛማጅ, and Negative Match. በአጠቃላይ, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. ለአብነት, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (ሲፒኤ) or how many conversions your ads drive. ቢሆንም, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, ግንዛቤዎች, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. ቢሆንም, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: የሚጠበቀው የጠቅታ መጠን (ሲቲአር), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ማረፊያ ገጾች, demographic targeting, የበለጠ. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. The higher your Quality Score, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

ወጪ

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (ፒ.ፒ.ሲ). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. አሁን, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. ስለዚህ, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, read this article. This article will go over Costs, ጥቅሞች, ማነጣጠር እና ቁልፍ ቃላት. Once you understand these three basic concepts, you’ll be ready to get started. Once you’re ready to get started, check out the free trial. You can also download the Adwords ad software here. You can then start building your account.

ወጪዎች

Google spends more than $50 million a year on AdWords, with insurance companies and financial firms paying the highest prices. በተጨማሪም, Amazon spends a considerable amount as well, spending more than $50 million annually on AdWords. But what is the actual cost? How can you tell? The following will give you a general idea. አንደኛ, you should consider the CPC for each keyword. A minimum CPC of five cents is not considered high-cost keywords. The highest-cost keywords can cost as much as $50 በአንድ ጠቅታ.

Another way to estimate cost is by calculating the conversion rate. This number will indicate how often a visitor performs a particular action. ለምሳሌ, you can set up a unique code to track email subscriptions, and the AdWords server will ping servers to correlate this information. You will then multiply this number by 1,000 to calculate the conversion cost. You can then use these values to determine the cost of AdWords campaigns.

Ad relevance is an important factor. Increasing ad relevance can increase click-through rates and Quality Scores. Conversion Optimizer manages bids on a keyword level in order to drive conversions at or below an advertiser’s specified cost per conversion, or CPA. The more relevant your ads are, the higher your CPC will be. But what if your campaign is not performing as intended? You might not want to waste money on ads that aren’t effective.

The top ten most expensive keywords on AdWords deal with finance and industries that manage large sums of money. ለአብነት, the keyword “degree” or “education” is high on the list of expensive Google keywords. If you’re considering entering the field of education, be prepared to pay a large CPC for a keyword that has low search volume. You’ll also want to be aware of the cost per click of any keywords related to treatment facilities.

As long as you can manage your budget, Google AdWords can be a great option for small businesses. You can control how much you spend per click through geo-targeting, device targeting, የበለጠ. ግን አስታውሱ, ብቻሕን አይደለህም! Google is facing stiff competition from AskJeeves and Lycos. They are challenging Google’s reign as the number one paid-search engine in the world.

ጥቅሞች

Google AdWords is a platform for pay-per-click advertising. It governs the ads that appear at the top of Google searches. Almost every business can benefit from AdWords, because of its inherent benefits. Its powerful targeting options go beyond simply choosing a target audience based on location or interest. You can target people based on the exact words they type into Google, ensuring you only advertise to customers who are ready to buy.

Google Adwords measures everything, from bids to ad positions. With Google Adwords, you can monitor and adjust your bid prices to get the best return on every click. The Google Adwords team will provide you with bi-weekly, weekly, and monthly reporting. Your campaign can bring in up to seven visitors per day, if you’re lucky. To get the most out of Adwords, you’ll need to have a clear idea of what you’re trying to achieve.

When compared to SEO, AdWords is a much more effective tool for driving traffic and leads. PPC advertising is flexible, ሊለካ የሚችል, and measurable, which means you’ll only pay when someone clicks on your ad. በተጨማሪም, you’ll know exactly which keywords brought you the most traffic, which allows you to improve your marketing strategy. You can also track conversions through AdWords.

Google AdWords editor makes the interface easy to use and helps you manage your campaign. Even if you manage a large AdWords account, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

ልወጣዎችን ከመከታተል በተጨማሪ, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. ስለዚህ, what are you waiting for? Get started today and start benefiting from AdWords!

ማነጣጠር

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords offers several methods for this, but the most effective method is likely to be a combination of methods. It all depends on your goals. To learn more about these different methods, read on! እንዲሁም, don’t forget to test your campaigns! We’ll discuss how to test these different types of targeting in Adwords.

Income targeting is an example of a demographic location group. This type of targeting is based on publicly released IRS data. While it’s only available in the United States, Google AdWords can pull information from the IRS and enter it into AdWords, allowing you to create lists based on location and zip codes. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. ቢሆንም, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. ለምሳሌ, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, አካባቢ, የበለጠ. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. በዚህ መንገድ, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

ቁልፍ ቃላት

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. ለምሳሌ, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, you can reduce your PPC cost by using synonyms, የቅርብ ልዩነቶች, and semantically related words.

While long tail keywords may seem appealing at first, SEM tends to not like them. በሌላ ቃል, if someone types in “የ wifi ይለፍ ቃል” they probably aren’t searching for your product or service. They are probably either trying to steal your wireless network, or visiting a friend. Neither of these situations would be good for your advertising campaign. ይልቁንም, use long-tail keywords that are relevant to your product or service.

Another way to find low-converting keywords is to run negative campaigns. You can exclude certain keywords from your campaign at the ad group level. This is particularly helpful if your ads aren’t generating sales. But this is not always possible. There are some tricks to find converting keywords. Check out this article by Search Engine Journal for more information. It contains many tips for identifying high-converting keywords. If you haven’t done this yet, you can start experimenting with these strategies today.

The most important thing to remember about keywords for Adwords is that they play an important role in matching your ads with prospective customers. By using high-quality keywords, your ads will be shown to highly qualified prospects who are further down the purchasing funnel. በዚህ መንገድ, you can reach a high-quality audience that’s more likely to convert. There are three major types of keywords, transactional, informational, and custom. You can use any of these types of keywords to target a particular customer group.

Another way to find high-quality keywords is to use the keyword tool provided by Google. You can also use the Google webmaster search analytics queries report. In order to increase your chances of gaining conversions, use keywords that relate to the content of your website. ለምሳሌ, ልብስ ከሸጡ, try using the word “fashion” as the keyword. This will help your campaign to get noticed by those interested in the product you’re selling.

በAdwords ውስጥ ስኬታማ ለመሆን, የትኞቹን ቁልፍ ቃላት መጠቀም እንዳለቦት እና በእነሱ ላይ እንዴት መጫረት እንደሚችሉ ማወቅ አለብዎት. በዚህ ጽሑፍ ውስጥ, ጨረታዎችን እንዴት እራስዎ ማዘጋጀት እንደሚችሉ ይማራሉ, የምርምር ቁልፍ ቃላት, እና ማስታወቂያዎችዎን እንደገና ያነጣጥሩት. ለቁልፍ ቃል ስልት ተጨማሪ አለ።, እንዲሁም, ቁልፍ ቃላትዎን እንዴት እንደሚሞክሩ እና የትኛዎቹ ምርጡን ጠቅ በማድረግ ታሪፎችን እንዴት እንደሚያገኙ ማወቅን ጨምሮ. በተስፋ, እነዚህ ስልቶች ከAdwords ምርጡን ለማግኘት ይረዱዎታል.

ቁልፍ ቃል ጥናት

የፍለጋ ሞተር ግብይት የመስመር ላይ ግብይት አስፈላጊ አካል ነው።, እና የተሳካ የማስታወቂያ ዘመቻ ትክክለኛ ቁልፍ ቃላትን በመምረጥ ላይ የተመሰረተ ነው. ቁልፍ ቃል ጥናት ትርፋማ ገበያዎችን እና የፍለጋ ዓላማን የመለየት ሂደት ነው።. ቁልፍ ቃላቶች ለገበያ ሰጭ በበይነ መረብ ተጠቃሚዎች ላይ ስታቲስቲካዊ መረጃን ይሰጣሉ እና የማስታወቂያ ስልት እንዲሰሩ ያግዟቸዋል።. እንደ Google AdWords ያሉ መሳሪያዎችን መጠቀም’ ማስታወቂያ ገንቢ, ንግዶች በጠቅታ ለከፈላቸው ማስታወቂያ በጣም ተዛማጅ የሆኑትን ቁልፍ ቃላት መምረጥ ይችላሉ።. የቁልፍ ቃል ጥናት አላማ እርስዎ የሚያቀርቡትን በንቃት ከሚፈልጉ ሰዎች ጠንካራ ግንዛቤዎችን መፍጠር ነው።.

በቁልፍ ቃል ጥናት ውስጥ የመጀመሪያው እርምጃ የታለመላቸውን ታዳሚዎች መወሰን ነው።. አንድ ጊዜ የታለመላቸውን ታዳሚዎች ለይተው ካወቁ በኋላ, ወደ ተጨማሪ ልዩ ቁልፍ ቃላት መሄድ ትችላለህ. ቁልፍ ቃል ምርምር ለማድረግ, እንደ Google Adwords ቁልፍ ቃል መሳሪያ ወይም እንደ Ahrefs ያሉ የሚከፈልባቸው የቁልፍ ቃል ምርምር መሳሪያዎችን የመሳሰሉ ነፃ መሳሪያዎችን መጠቀም ትችላለህ. እነዚህ መሳሪያዎች ቁልፍ ቃላትን ለመመርመር በጣም ጥሩ ናቸው, በእያንዳንዱ ላይ መለኪያዎችን ሲያቀርቡ. እንዲሁም አንድ የተወሰነ ቁልፍ ቃል ወይም ሐረግ ከመምረጥዎ በፊት በተቻለ መጠን ብዙ ምርምር ማድረግ አለብዎት.

Ahrefs ለይዘት ፈጣሪዎች ምርጥ ቁልፍ ቃል ምርምር መሳሪያዎች አንዱ ነው።. የእሱ ቁልፍ ቃል ጥናት መሣሪያ ልዩ የጠቅታ መለኪያዎችን ለማቅረብ የክሊክ ዥረት ውሂብን ይጠቀማል. Ahrefs አራት የተለያዩ የምዝገባ ዕቅዶች አሉት, በመደበኛ እና ቀላል የደንበኝነት ምዝገባ ዕቅዶች ላይ ከነጻ ሙከራዎች ጋር. በነጻ ሙከራዎች, መሣሪያውን ለሰባት ቀናት መጠቀም እና በወር አንድ ጊዜ ብቻ መክፈል ይችላሉ. የቁልፍ ቃል ዳታቤዝ ሰፊ ነው። – ከ አምስት ቢሊዮን ቁልፍ ቃላት ይዟል 200 አገሮች.

ቁልፍ ቃል ጥናት ቀጣይ ሂደት መሆን አለበት, እንደ ታዋቂ ቁልፍ ቃላት ዛሬ ለንግድዎ ምርጥ አማራጮች ላይሆኑ ይችላሉ።. ከቁልፍ ቃል ጥናት በተጨማሪ, በይዘት ማሻሻጫ ውሎች ላይ ምርምርንም ማካተት አለበት።. ጥናት ለማካሄድ, በቀላሉ ኩባንያዎን የሚገልጹ ቁልፍ ቃላትን ይሰኩ እና ሰዎች በየወሩ ስንት ጊዜ እነዚያን ቃላት እንደሚተይቡ ይመልከቱ. እያንዳንዱ ቃል በየወሩ የሚደርሰውን የፍለጋ ብዛት እና እያንዳንዱ በጠቅታ ምን ያህል እንደሚያወጣ ይቆጣጠሩ. በበቂ ጥናት, ከእነዚህ ታዋቂ ፍለጋዎች ጋር የሚዛመድ ይዘትን መጻፍ ትችላለህ.

በቁልፍ ቃላት መጫረት

ከፍተኛ ትራፊክ የማግኘት እና ገንዘብ የማግኘት እድሎችን ለመጨመር ውድድሩን መመርመር እና በጣም የተለመዱ ቁልፍ ቃላት ምን እንደሆኑ መለየት አለብዎት. የቁልፍ ቃል ምርምር መሳሪያዎችን መጠቀም የትኞቹ ቁልፍ ቃላት በጣም እምቅ አቅም እንዳላቸው እና ገንዘብ ለማግኘት በጣም ተወዳዳሪ እንደሆኑ ለመወሰን ይረዳዎታል.. እንዲሁም ታሪካዊ ቁልፍ ቃል ስታቲስቲክስን ለማየት እንደ Ubersuggest ያሉ መሳሪያዎችን መጠቀም ትችላለህ, የተጠቆሙ በጀቶች, እና ተወዳዳሪ ጨረታዎች. ምን ዓይነት ቁልፍ ቃላቶች ገንዘብ እንደሚሰጡዎት ከወሰኑ በኋላ, በቁልፍ ቃል ስልት ላይ መወሰን ያስፈልግዎታል.

ማስታወስ ያለብዎት በጣም አስፈላጊው ነገር ዒላማ ማድረግ የሚፈልጓቸውን ቁልፍ ቃላት በጥንቃቄ መምረጥ ነው. ሲፒሲ ከፍ ያለ ነው።, የተሻለው. ነገር ግን በፍለጋ ሞተሮች ውስጥ ከፍተኛ ደረጃዎችን ማግኘት ከፈለጉ, በከፍተኛ ዋጋ መጫረት አለብህ. Google የእርስዎን የሲፒሲ ጨረታ እና እርስዎ እያነጣጠሩ ያሉት ቁልፍ ቃል የጥራት ነጥብን ይመለከታል. ይህ ማለት ከፍተኛ ደረጃዎችን ለማግኘት የሚረዱዎትን ትክክለኛ ቁልፍ ቃላት መምረጥ ያስፈልግዎታል ማለት ነው. በቁልፍ ቃላቶች ላይ መጫረት ከአድማጮችዎ ጋር የበለጠ ትክክለኛ እንዲሆኑ ያስችልዎታል.

በAdwords ውስጥ በቁልፍ ቃላቶች ላይ ሲጫረቱ, የዒላማ ታዳሚዎችዎ የሚፈልጉትን ግምት ውስጥ ማስገባት አለብዎት. በማስታወቂያዎችዎ ብዙ ሰዎች ድር ጣቢያዎን ባገኙት ቁጥር, የበለጠ ትራፊክ ይቀበላሉ።. ያስታውሱ ሁሉም ቁልፍ ቃላቶች ሽያጭን እንደማያስከትሉ ያስታውሱ. የልወጣ መከታተያ መጠቀም በጣም ትርፋማ የሆኑትን ቁልፍ ቃላት እንድታገኝ እና ከፍተኛውን ሲፒሲህን በዚሁ መሰረት እንድታስተካክል ያስችልሃል. ቁልፍ ቃል የመጫረቻ ስልትዎ ሲሰራ, ከፍተኛ ትርፍ ያመጣልዎታል. በጀትዎ የተገደበ ከሆነ, የእርስዎን ቁልፍ ቃል የመጫረቻ ስልት ለመገምገም ሁልጊዜ እንደ PPCexpo ያለ አገልግሎት መጠቀም ይችላሉ።.

ያስታውሱ ተፎካካሪዎችዎ በGoogle የውጤት ገጽ ላይ አንደኛ ለመሆን የግድ እየፈለጉ አይደሉም. እንዲሁም የማስታወቂያ ዘመቻዎን ትርፋማነት ግምት ውስጥ ማስገባት አለብዎት. ምርትዎን ከሚፈልጉ ደንበኞች በእርግጥ ትራፊክ ይፈልጋሉ?? ለምሳሌ, ማስታወቂያዎ ከዝርዝሮቻቸው ስር ከታየ, ከሌሎች ኩባንያዎች ጠቅታዎችን እየሳቡ ሊሆን ይችላል።. በንግድዎ ኢላማ ካልሆኑ በተወዳዳሪዎ የምርት ስም ውሎች ላይ ከመጫረት ይቆጠቡ.

ጨረታዎችን በእጅ በማዘጋጀት ላይ

ራስ-ሰር ጨረታ ለቅርብ ጊዜ ክስተቶች አይቆጠርም።, የሚዲያ ሽፋን, ብልጭታ ሽያጭ, ወይም የአየር ሁኔታ. በእጅ የሚደረግ ጨረታ የሚያተኩረው ትክክለኛውን ጨረታ በትክክለኛው ጊዜ በማዘጋጀት ላይ ነው።. ROAS ዝቅተኛ ሲሆን ጨረታዎን ዝቅ በማድረግ, ገቢዎን ከፍ ማድረግ ይችላሉ. ቢሆንም, በእጅ ጨረታ በ ROAS ላይ ተጽእኖ ስለሚያሳድሩ የተለያዩ ምክንያቶች እንድታውቅ ይፈልጋል. ለዚህ ምክንያት, ጨረታዎችን በእጅ ማቀናበር አውቶማቲክ ከማድረግ የበለጠ ጠቃሚ ነው።.

ይህ ዘዴ ትንሽ ተጨማሪ ጊዜ ይወስዳል, የቁጥጥር ቁጥጥርን ያቀርባል እና ለውጦችን ወዲያውኑ ተግባራዊ ለማድረግ ዋስትና ይሰጣል. አውቶማቲክ ጨረታ ለትልቅ ሂሳቦች ተስማሚ አይደለም, ለመቆጣጠር እና ለመቆጣጠር አስቸጋሪ ሊሆን ይችላል. ከዚህም በላይ, የዕለት ተዕለት መለያ እይታዎች አስተዋዋቂዎችን ይገድባሉ’ የማየት ችሎታ “ትልቅ ምስል.” በእጅ የሚደረግ ጨረታ የአንድ የተወሰነ ቁልፍ ቃል ጨረታዎችን ለመከታተል ያስችልዎታል.

እንደ አውቶማቲክ ጨረታ, በGoogle Adwords ውስጥ ጨረታዎችን በእጅ ማቀናበር ምርትዎን ወይም አገልግሎትዎን እንዲያውቁ እና ጨረታዎችን ለማዘጋጀት አስፈላጊው እውቀት እንዲኖርዎት ይፈልጋል።. ቢሆንም, አውቶሜትድ ጨረታ ሁልጊዜ ለአንዳንድ ዘመቻዎች ምርጥ ምርጫ አይደለም።. Google በለውጦች ላይ ተመስርተው ጨረታዎችዎን በራስ-ሰር ማሻሻል ሲችል, የትኞቹ ልወጣዎች ከንግድዎ ጋር እንደሚዛመዱ ሁልጊዜ አያውቅም. እንዲሁም ቆሻሻን ለመቀነስ አሉታዊ ቁልፍ ቃል ዝርዝር መጠቀም ይችላሉ።.

ጠቅታዎችን ለመጨመር ሲፈልጉ, በGoogle Adwords ውስጥ ሲፒሲን እራስዎ ማዘጋጀት ይችላሉ።. እንዲሁም ከፍተኛውን የሲፒሲ የጨረታ ገደብ ማዘጋጀት ይችላሉ።. ነገር ግን ይህ ዘዴ ግብዎ ላይ ተጽእኖ እንደሚያሳድር እና ሲፒሲዎን ከፍ ሊያደርግ እንደሚችል ያስታውሱ. በጀት ካለህ $100, ከፍተኛ የሲፒሲ ጨረታ ገደብ ማዘጋጀት $100 ጥሩ አማራጭ ሊሆን ይችላል. በዚህ ጉዳይ ላይ, ዝቅተኛ ጨረታ ማዘጋጀት ትችላላችሁ ምክንያቱም የመቀየር እድላቸው ዝቅተኛ ነው።.

እንደገና ማነጣጠር

የጉግል መመሪያ እንደ ክሬዲት ካርድ ቁጥሮች ያሉ የግል ወይም በግል ተለይተው የሚታወቁ መረጃዎችን መሰብሰብ ይከለክላል, የኢሜል አድራሻዎች, እና ስልክ ቁጥሮች. በAdwords እንደገና ማነጣጠር ለንግድዎ ምን ያህል አጓጊ ሊሆን እንደሚችል ምንም ይሁን ምን, በዚህ መንገድ የግል መረጃን ከመሰብሰብ መቆጠብ የሚቻልባቸው መንገዶች አሉ።. ጎግል ሁለት ዋና ዋና የማስታወቂያ አይነቶች አሉት, እና በጣም በተለያየ መንገድ ይሰራሉ. ይህ ጽሑፍ ከእነዚህ ስልቶች ውስጥ ሁለቱን ይመለከታል እና የእያንዳንዱን ጥቅሞች ያብራራል.

RLSA በዳግም ኢላማ ዝርዝሮችዎ ውስጥ ያሉትን ተጠቃሚዎችን ለማግኘት እና ወደ ልወጣ ቅርብ ሆነው ለመያዝ የሚያስችል ኃይለኛ መንገድ ነው።. የዚህ ዓይነቱ ዳግም ማሻሻጥ ለምርቶችዎ እና አገልግሎቶችዎ ፍላጎት ያላቸውን ነገር ግን እስካሁን ያልተለወጡ ተጠቃሚዎችን ለመያዝ ውጤታማ ሊሆን ይችላል።. RLSA ን መጠቀም አሁንም ከፍተኛ የልወጣ ተመኖችን እየጠበቁ እነዚያን ተጠቃሚዎች እንዲደርሱዎት ይፈቅድልዎታል።. በዚህ መንገድ, በጣም ተዛማጅነት ያላቸውን ተጠቃሚዎችዎን በማነጣጠር ዘመቻዎን ማሳደግ ይችላሉ።.

እንደገና የማነጣጠር ዘመቻዎች በተለያዩ መድረኮች ሊደረጉ ይችላሉ።, ከፍለጋ ፕሮግራሞች ወደ ማህበራዊ ሚዲያ. በተለይ ታዋቂ የሆነ ምርት ካለዎት, አሳማኝ በሆነ ቅናሽ ለተመሳሳይ ምርቶች ማስታወቂያዎችን መፍጠር ይችላሉ።. ከአንድ በላይ መድረክ ላይ እንደገና የማነጣጠር ዘመቻዎችን ማዘጋጀት ይቻላል. ቢሆንም, ለከፍተኛ ተጽዕኖ, ከሁለቱም በጣም ውጤታማውን ጥምረት መምረጥ የተሻለ ነው. በጥሩ ሁኔታ የተጀመረ እንደገና የማነጣጠር ዘመቻ አዲስ ሽያጮችን ሊያንቀሳቅስ እና ትርፉን እስከ መጨመር ይችላል። 80%.

በAdwords እንደገና ማነጣጠር ከዚህ ቀደም የተጎበኙ ገፅ ማስታወቂያዎችን እንዲያሳዩ ያስችልዎታል. አንድ ተጠቃሚ ባለፈው ጊዜ የምርት ገጽዎን ካሰሰ, Google ያንን ምርት የያዙ ተለዋዋጭ ማስታወቂያዎችን ያሳያል. በአንድ ሳምንት ጊዜ ውስጥ ገጹን ከጎበኙ እነዚያ ማስታወቂያዎች ለእነዚያ ጎብኝዎች እንደገና ይታያሉ. በዩቲዩብ ወይም በGoogle ማሳያ አውታረመረብ ላይ ስለሚደረጉ ማስታወቂያዎችም ተመሳሳይ ነው።. ቢሆንም, በጥቂት ቀናት ውስጥ ካላገኛቸው Adwords እነዚህን እይታዎች አይከታተላቸውም።.

አሉታዊ ቁልፍ ቃላት

ወደ Adwords ዘመቻዎ አሉታዊ ቁልፍ ቃላትን እንዴት ማግኘት እና ማከል እንደሚችሉ እያሰቡ ከሆነ, ስለ እሱ ለመሄድ ጥቂት መንገዶች አሉ።. አንዱ ቀላል መንገድ ጎግል ፍለጋን መጠቀም ነው።. ኢላማ ለማድረግ እየሞከሩ ያሉትን ቁልፍ ቃል ያስገቡ, እና ብዙ ተዛማጅ ማስታወቂያዎች ብቅ ሲሉ ሊያዩ ይችላሉ።. እነዚህን ማስታወቂያዎች ወደ Adwords አሉታዊ ቁልፍ ቃላት ዝርዝር ማከል ከማስታወቂያዎች እንዲርቁ እና የመለያዎን ንጽሕና ለመጠበቅ ይረዳዎታል.

የመስመር ላይ ግብይት ኤጀንሲን እየሰሩ ከሆነ, ለ SEO እና ለ PPC የተወሰኑ አሉታዊ ቁልፍ ቃላትን ማነጣጠር ይፈልጉ ይሆናል, CRO, ወይም ማረፊያ ገጽ ንድፍ. በቀላሉ ጠቅ ያድርጉ “አሉታዊ ቁልፍ ቃላትን ያክሉ” ከፍለጋ ቃላት ቀጥሎ ያለው አዝራር, እና ከፍለጋ ቃሉ ቀጥሎ ይታያሉ. ይህ ተገቢ ሆነው እንዲቆዩ እና የታለሙ መሪዎችን እና ሽያጮችን እንዲያገኙ ይረዳዎታል. ነገር ግን ስለ ተፎካካሪዎ አሉታዊ ቁልፍ ቃላትን አይርሱ – ጥቂቶቹ ተመሳሳይ ሊሆኑ ይችላሉ, ስለዚህ መራጭ መሆን አለብዎት.

የፍለጋ መጠይቆችን ለማገድ አሉታዊ ቁልፍ ቃላቶችን መጠቀም ንግድዎን ከጉግል ስሉፒ ማስታወቂያዎች ለመጠበቅ በጣም ኃይለኛ መንገድ ነው።. በዘመቻ ደረጃ አሉታዊ ቁልፍ ቃላትን ማከል አለብህ. እነዚህ በዘመቻዎ ላይ የማይተገበሩ የፍለጋ መጠይቆችን ያግዳሉ እና ለወደፊቱ የማስታወቂያ ቡድኖች እንደ ነባሪ አሉታዊ ቁልፍ ቃል ይሰራሉ. ኩባንያዎን በአጠቃላይ ቃላት የሚገልጹ አሉታዊ ቁልፍ ቃላትን ማዘጋጀት ይችላሉ።. እንዲሁም ለተወሰኑ ምርቶች ወይም ምድቦች ማስታወቂያዎችን ለማገድ እነሱን መጠቀም ይችላሉ።, እንደ ጫማ መደብሮች.

እንደ አዎንታዊ ቁልፍ ቃላት በተመሳሳይ መንገድ, ያልተፈለገ ትራፊክን ለመከላከል በAdwords ዘመቻህ ላይ አሉታዊ ቁልፍ ቃላትን ማከል አለብህ. አሉታዊ ቁልፍ ቃላትን ሲጠቀሙ, አጠቃላይ ቃላትን ማስወገድ አለብዎት, እንደ “ኒንጃ የአየር መጥበሻ”, ለተወሰኑ ምርቶች ፍላጎት ያላቸውን ሰዎች ብቻ የሚስብ. የበለጠ የተወሰነ ቃል, እንደ “ኒንጃ የአየር መጥበሻ”, ገንዘብ ይቆጥብልዎታል, እና ከንግድዎ ጋር የማይዛመዱ ማስታወቂያዎችን ማግለል ይችላሉ።.