ወር: ሀምሌ 2022

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. በዚህ ጽሑፍ ውስጥ, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

ዋጋ በአንድ ጠቅታ

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 እና $4. But when you’re looking to spend money on advertising, you must consider ROI as well. በተጨማሪም, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. ስለዚህ, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. ለምሳሌ, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

የጨረታ ሞዴል

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? አንደኛ, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (ወጪ-በጠቅታ) መጫረት. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. በተጨማሪም, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. ቢሆንም, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: ወጪ-በጠቅታ (ሲ.ፒ.ሲ.) and cost-per-mille (ሲፒኤም). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. ቢሆንም, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (ሲፒኤ). በሌላ ቃል, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. ስለዚህ, what are you waiting for? Get started today and maximize your conversions with Adwords!

እንደገና በማነጣጠር ላይ

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. With Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, እንዲሁም. በእውነቱ, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 ሰዓታት.

Retargeting works best when you target the right audience. ለምሳሌ, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% የሞባይል ተጠቃሚዎች, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. ለምሳሌ, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. አንዴ ካደረጉት, you’ll be able to target your remarketing efforts to the specific types of visitors.

ቁልፍ ቃል ጥናት

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. ደንበኞችን የሚስብ ይዘት ለመፍጠር, ከቦታዎ ጋር የሚዛመዱ ቃላትን መመርመር እና Google ላይ ይሰኩት. ለእነዚህ ውሎች በወር ምን ያህል ፍለጋዎች እንደተደረጉ ይከታተሉ, እና ሰዎች ለእነዚህ ውሎች ስንት ጊዜ ማስታወቂያዎቹን ጠቅ ያድርጉ. ከዚያም, በእነዚያ ታዋቂ ፍለጋዎች ዙሪያ ይዘት ይፍጠሩ. በዚህ መንገድ, ለደንበኞችዎ ጥራት ያለው ይዘት ብቻ አይፈጥሩም።, ነገር ግን ከፍ ያለ ደረጃ ለመመደብ የተሻለ እድል ይኖርዎታል.

የእርስዎን ቁልፍ ቃል ጥናት ለመጀመር በጣም ውጤታማው መንገድ የገዢ ሰው መፍጠር ነው።, ወይም ተስማሚ ደንበኛ. ባህሪያቱን በመለየት የገዢ ሰው ይፍጠሩ, ተጽዕኖዎች, እና የእርስዎ ተስማሚ ደንበኛ የመግዛት ልምዶች. በዚህ መረጃ መሰረት, ሊሆኑ የሚችሉ ቁልፍ ቃላትን ዝርዝር ማጥበብ ይችላሉ።. አንዴ ገዥ ሰው ካለህ, በጣም ተዛማጅ ቁልፍ ቃላትን ለማግኘት ቁልፍ ቃል ምርምር መሳሪያ መጠቀም ትችላለህ. ከዚያም, you’ll know which ones have the highest likelihood of ranking.

ከላይ እንደተጠቀሰው, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

የንግድ ሥራ ባለቤት ከሆኑ, ንግድዎን ለማስተዋወቅ የGoogle Adwords መድረክን ተጠቅመው ይሆናል።. ለባክህ ከፍተኛውን ገንዘብ እንዳገኘህ ለማረጋገጥ መለያህን ለማዋቀር ብዙ መንገዶች አሉ።. በዚህ ጽሑፍ ውስጥ, የንግድ ምልክት በተደረገባቸው ቁልፍ ቃላት ላይ የመጫረቻውን መሰረታዊ ነገሮች እንሸፍናለን።, የሃረግ ግጥሚያን በመጠቀም ታዳሚዎን ​​ማነጣጠር, እና ልወጣዎችን መከታተል. ይህ መጣጥፍ በGoogle መድረክ ላይ የማስታወቂያ ጥረቶችዎን ውጤታማነት ከፍ ለማድረግ አስፈላጊውን እውቀት ለእርስዎ ለመስጠት የታሰበ ነው።.

በGoogle Adwords መድረክ ላይ ያስተዋውቁ

በGoogle Adwords መድረክ ላይ ማስተዋወቅ ጠቃሚ የሚሆንባቸው ብዙ ምክንያቶች አሉ።. አንደኛ, አንድ ሰው ማስታወቂያዎን ጠቅ ሲያደርግ ብቻ ነው የሚከፍሉት. ሁለተኛ, ይህ የማስታወቂያ ዘዴ የማስታወቂያ ዘመቻዎችዎን ውጤቶች እንዲከታተሉ ያስችልዎታል. እንደዚያ, በማስታወቂያ ላይ ስለሚያወጡት የገንዘብ መጠን የበለጠ በመረጃ የተደገፈ ውሳኔ ማድረግ ይችላሉ።. ግን ጎግል አድዎርድስ በጎግል ላይ ለማስተዋወቅ ብቸኛው መንገድ አይደለም።. ለንግድዎ የሚሰራ መሆኑን ለማረጋገጥ, ይህ የማስታወቂያ መድረክ እንዴት እንደሚሰራ መረዳት ያስፈልግዎታል.

AdWords ከGoogle ማሳያ አውታረ መረብ ጋር ይሰራል, የ Google የሶስተኛ ወገን ድር ጣቢያዎችን አውታረመረብ የሚጠቀም. የእርስዎ ማስታወቂያ በድረ-ገጽዎ ላይኛው ክፍል ላይ ሊታይ ይችላል።, በጎን አሞሌው ውስጥ, ከዩቲዩብ ቪዲዮዎች በፊት, ወይም ሌላ ቦታ. የመሳሪያ ስርዓቱ በተንቀሳቃሽ ስልክ መተግበሪያዎች እና Gmail ላይ ማስታወቂያዎችን የማስቀመጥ ችሎታዎች አሉት. በGoogle በኩል ማስተዋወቅ ከመጀመርዎ በፊት የንግድ ምልክቶችዎን መመዝገብ አለብዎት. ይህ ማለት በአንድ ጠቅታ ያነሰ ክፍያ ይከፍላሉ እና የተሻሉ የማስታወቂያ ምደባዎችን ያገኛሉ.

በGoogle Adwords መድረክ ላይ ማስተዋወቅ በአንጻራዊነት ለመጠቀም ቀላል ነው።. በጀትዎን ከፍ ለማድረግ ብዙ መንገዶች አሉ።, ውጤቶች በሚታዩበት ጊዜ ወጪዎን መጨመርን ጨምሮ. ስኬትዎን ከፍ ለማድረግ, እርስዎን ለመርዳት Google የተረጋገጠ አማካሪ ወይም ኤጀንሲ መቅጠር ያስቡበት. እርስዎ የማይሞክሩበት ምንም ምክንያት የለም, በጣም ያነጣጠሩ ማስታወቂያዎችን ለማቅረብ ወጪ ቆጣቢ መንገድ ስለሆነ. እና አስታውሱ, ውጤቶች እያገኙ ከሆነ, ለወደፊቱ በጀትዎን መጨመር ይችላሉ.

በGoogle Adwords መድረክ ላይ ማስተዋወቅ በዓለም ዙሪያ ያሉ ደንበኞችን ለመድረስ በጣም ኃይለኛ መንገድ ነው።. ስርዓቱ በመሠረቱ ጨረታ ነው።, እና በተወሰኑ ቁልፍ ቃላት እና ሀረጎች ላይ ጨረታ ታቀርባላችሁ. አንዴ ቁልፍ ቃላትዎን ከመረጡ እና የጥራት ነጥብ ካገኙ, ማስታወቂያዎ ከፍለጋ ውጤቶቹ ፊት ለፊት ይታያል. እና በጣም ጥሩው ክፍል ነው።, ብዙ ወጪ አይጠይቅም, እና እንደዛሬው ዘመቻ መጀመር ይችላሉ።!

የንግድ ምልክት የተደረገባቸው ቁልፍ ቃላት ላይ ጨረታ

እስከ ቅርብ ጊዜ ድረስ, በጎግል አድዎርድስ ውስጥ በተወዳዳሪ ምልክት የተደረገባቸውን ቁልፍ ቃላት መጫረት አይችሉም. ውስጥ ተለወጠ 2004, ጎግል የተፎካካሪ ቁልፍ ቃል ጨረታን ሲያስተዋውቅ. ጉግልን የሚደግፍ ውሳኔ, ተወዳዳሪዎች የንግድ ምልክቶቻቸውን በማስታወቂያ ቅጂ ውስጥ እንዲጠቀሙ የሚያስችል ፖሊሲ ያለው, ብዙ የንግድ ተቀናቃኞች የራሳቸውን የምርት ስም በማስታወቂያዎች ውስጥ እንዲጠቀሙ አበረታቷል።. አሁን, ቢሆንም, ይህ ፖሊሲ እየተቀየረ ነው።.

በንግድ ምልክት የተደረገበት ቁልፍ ቃል ከመጫረታችሁ በፊት, እሱን ለመጠቀም ፈቃድ እንዳለዎት ያረጋግጡ. ጉግል ለንግድ ምልክቶች የሚተገበሩ ቀላል የፍለጋ ማስታወቂያ መመሪያዎች አሉት. በተወዳዳሪ ብራንድ ላይ ሲጫረቱ, በማስታወቂያ ቅጂው ውስጥ የተወዳዳሪውን ስም ከማካተት ይቆጠቡ. ይህን ማድረግ ወደ ዝቅተኛ ጥራት ውጤቶች ይመራል. ምክንያቱ ምንም ይሁን ምን, በፍለጋ ውጤቶች ውስጥ የበላይ ቦታ መያዝ ጥሩ ልምምድ ነው.

በንግድ ምልክት የተደረገበት ቁልፍ ቃል ላለመጫረታችን ትልቁ ምክንያት በኦርጋኒክ ፍለጋ ውጤቶች እና የሚከፈልባቸው ማስታወቂያዎች መካከል ያለውን ልዩነት ለመለየት አስቸጋሪ ሊሆን ይችላል. ቢሆንም, የንግድ ምልክትዎ በGoogle ከተመዘገበ, በመረጃ ጣቢያዎች ላይ ጥቅም ላይ ሊውል ይችላል. የግምገማ ገጾች የዚህ ምሳሌ ናቸው።. ትልልቅ ብራንዶችም የንግድ ምልክቶቻቸውን በማስታወቂያ ቅጂቸው ውስጥ ይጠቀማሉ, እና ይህን ለማድረግ በመብታቸው ውስጥ ናቸው. እነዚህ ኩባንያዎች የንግድ ምልክት ለተደረገባቸው ምርቶች እና አገልግሎቶቻቸው በፍለጋ ውጤቶቹ አናት ላይ ለመቆየት ይፈልጋሉ.

የንግድ ምልክቶች ዋጋ አላቸው።. ምርትዎን ለማስተዋወቅ በማስታወቂያ ጽሑፍዎ ውስጥ እነሱን ለመጠቀም ሊያስቡበት ይችላሉ።. በማስታወቂያዎች ውስጥ ለመጠቀም አስቸጋሪ ሊሆኑ ቢችሉም።, በአንዳንድ ሁኔታዎች አሁንም ይቻላል. በንግድ ምልክት የተጠበቁ ቃላት ለመረጃ ዓላማዎች ጥቅም ላይ መዋል አለባቸው, እንደ ብሎግ. እንዲሁም የንግድ ምልክት የተደረገባቸው ውሎችን የያዘ ማረፊያ ገጽ ሊኖርዎት ይገባል እና የንግድ አላማዎ ምን እንደሆነ ግልጽ ማድረግ አለብዎት. ክፍሎችን የሚሸጡ ከሆነ, ይህንን በግልጽ መግለፅ እና እቃውን ለመግዛት ዋጋውን ወይም ማገናኛን ማሳየት አለብዎት.

የእርስዎ ተወዳዳሪዎች የንግድ ምልክት የተደረገበት ስም የሚጠቀሙ ከሆነ, በ Adwords ውስጥ በእነዚያ ውሎች ላይ መጫረት አለብዎት. አለበለዚያ, በአንድ ጠቅታ ዝቅተኛ የጥራት ነጥብ እና ወጪ ሊያጋጥምዎት ይችላል።. ከዚህም በላይ, ተፎካካሪዎችዎ የምርት ስምዎን ላያውቁ ይችላሉ እና እርስዎ በእነሱ ላይ እንደሚጫረቱ ፍንጭ ላይኖራቸው ይችላል. ባጋጣሚ, ውድድሩ በተመሳሳዩ ውሎች ላይ ጨረታ ሊሆን ይችላል።. የራስዎን የምርት ስም እንደ የንግድ ምልክት የተደረገበት ቁልፍ ቃል ለመጠቀም አንድ ነጥብ ለማድረግ መሞከር ይችላሉ።.

በሐረግ ግጥሚያ ታዳሚዎችን ዒላማ ያድርጉ

ደንበኞቻችሁን ኢላማ ለማድረግ ብቸኛው መንገድ ሰፊ ግጥሚያ ነው ብለው ቢያስቡም።, የሐረግ ግጥሚያ የበለጠ ቁጥጥር ይሰጥዎታል. ከሐረግ ግጥሚያ ጋር, አንድ ሰው ሀረግ ሲተይብ የእርስዎ ማስታወቂያዎች ብቻ ነው የሚታዩት።, ከቁልፍ ቃልዎ በፊት ወይም በኋላ ማንኛውንም የቅርብ ልዩነቶች እና ሌሎች ቃላትን ጨምሮ. ለምሳሌ, የሣር ማጨድ አገልግሎቶችን በቦታ ማነጣጠር እና የአካባቢ አገልግሎቶችን ዝርዝር እና ወቅታዊ ዋጋቸውን ማየት ይችላሉ።. የሐረግ ተዛማጅን በመጠቀም, ቢሆንም, ከሰፊው ግጥሚያ የበለጠ ውድ ነው።, ስለዚህ ሌሎች አማራጮችን ግምት ውስጥ ማስገባት ጠቃሚ ነው.

የሐረግ ተዛማጅን መጠቀም CTR እና ልወጣዎችን ይጨምራል, እና የሚባክን የማስታወቂያ ወጪን ሊቀንስ ይችላል።. የሐረግ ግጥሚያ ጉዳቱ የማስታወቂያ ወጪዎን ትክክለኛ ቁልፍ ቃልዎን ለያዙ ፍለጋዎች መገደቡ ነው።, መድረስዎን ሊገድበው የሚችል. አዳዲስ ሀሳቦችን እየሞከሩ ከሆነ, ቢሆንም, ሰፊ ግጥሚያ በጣም ጥሩው አማራጭ ሊሆን ይችላል።. ይህ ቅንብር አዳዲስ ማስታወቂያዎችን እንዲፈትሹ እና የሚሰራውን እንዲመለከቱ ያስችልዎታል. ወደ ማስታወቂያ አፈጻጸም ሲመጣ, በትክክለኛው ቁልፍ ቃላት ትክክለኛዎቹን ታዳሚዎች እያነጣጠሩ መሆንዎን ማረጋገጥ ይፈልጋሉ.

በአጠቃላይ ታዋቂ የሆነ ምርት ወይም አገልግሎት የሚያስተዋውቁ ከሆነ, ቁልፍ ቃል ሐረግ ግጥሚያ ይህንን ቡድን ለማነጣጠር ጥሩ መንገድ ነው።. የሃረግ ግጥሚያ የሚሰራው ማስታወቂያዎ ትክክለኛውን ቁልፍ ቃል ወይም ሀረግ ለፈለጉ ሰዎች ብቻ እንዲታይ በማድረግ ነው።. ዋናው ነገር የተጠቀሙበት ሀረግ በትክክለኛው ቅደም ተከተል መሆኑን ማረጋገጥ እና በከፍተኛ የፍለጋ ውጤቶች ውስጥ እንዲታይ ማድረግ ነው።. በዚህ መንገድ, አግባብነት በሌለው ትራፊክ ላይ የማስታወቂያ በጀትዎን ከማባከን ይቆጠባሉ።.

የሐረግ ግጥሚያ ምን ዓይነት ቁልፍ ቃላትን እንደሚፈልጉ ለማወቅ የደንበኛ ፍለጋዎችን ለመተንተን ያግዝዎታል. በተለይ የተወሰኑ ደንበኞችን እየፈለጉ ከሆነ ጠቃሚ ነው. በAdwords ውስጥ የሐረግ ግጥሚያን መጠቀም ኢላማ ታዳሚዎን ​​ይቀንሳል እና የማስታወቂያ ዘመቻዎን አፈጻጸም ያሻሽላል. እና, በትክክል ሲጠቀሙበት, በማስታወቂያ ወጪ ላይ ከፍተኛ ትርፍ ታያለህ. እነዚህን ዘዴዎች ከጨረሱ በኋላ, ግቦችዎን ከመቼውም በበለጠ ፍጥነት እና ትክክለኛነት ማሳካት ይችላሉ።.

ሰዎችን ለማነጣጠር ሌላኛው መንገድ የዝምድና ዝርዝሮችን መፍጠር ነው።. እነዚህ ዝርዝሮች ማንኛውንም የድር ጣቢያ ጎብኝዎችን ወይም በድር ጣቢያዎ ላይ የተወሰኑ እርምጃዎችን የወሰዱ ሰዎችን ሊያካትቱ ይችላሉ።. ከግንኙነት ዝርዝሮች ጋር, በፍላጎታቸው ላይ በመመስረት የተወሰኑ ተጠቃሚዎችን ማነጣጠር ይችላሉ. እና, ሰዎች በቅርቡ የገዙት ምርት ካለዎት, እነሱን በማስታወቂያዎች ለማነጣጠር ያንን መጠቀም ይችላሉ።. በሚቀጥለው ጊዜ አዲስ ታዳሚ ሲፈጥሩ, ብጁ ዝምድና ዝርዝር መጠቀሙን ያረጋግጡ.

በሐረግ ተዛማጅ ልወጣዎችን ይከታተሉ

የፍለጋ ሞተር ማሻሻጫ ዘመቻዎን ለማሻሻል እየፈለጉ ከሆነ, ከሰፊው ግጥሚያ ይልቅ ተዛማጅ ማሻሻያ የሚለውን ሐረግ ለመጠቀም ያስቡበት ይሆናል።. እነዚህ ማስተካከያዎች ከሰርጡ መጀመሪያ ጀምሮ በሚከፈልበት ፍለጋ ውስጥ ጥቅም ላይ ውለዋል።, እና ማስታወቂያዎችዎን በሚያሳዩበት ጊዜ የበለጠ ትክክለኛ እንዲሆኑ ያስችሉዎታል. ይህ ጥሩ ሀሳብ ቢመስልም, ብዙ አስተዋዋቂዎች ሰፊ የግጥሚያ ቁልፍ ቃላቸውን ካልቀየሩ የማስታወቂያ ወጪያቸውን ስለማባከን ይጨነቃሉ. በተጨማሪም, ተዛማጅ ቁልፍ ቃል የሚለው ሐረግ ማስታወቂያዎን ከቁጥጥር ውጪ ለሆኑ ፍለጋዎች ሊፈጥር ይችላል።, የማስታወቂያዎን ተገቢነት ዝቅ ማድረግ.

ቁልፍ ቃላትዎን የሚያሻሽሉበት ሌላው መንገድ ማከል ነው። “+” ወደ ግለሰብ ቃላት. ይህ ለGoogle ዒላማ ማድረግ የሚፈልጉት ቃል በፍለጋዎች ውስጥ ጥቅም ላይ መዋል እንዳለበት ይነግረዋል።. ለምሳሌ, አንድ ሰው ቢፈልግ “የብርቱካን ጠረጴዛ መብራት,” ማስታወቂያዎ የሚመጣው ሰውዬው ትክክለኛውን ሀረግ ሲያስገቡ ብቻ ነው።. ይህ ዘዴ ለሚፈልጉ ሰዎች ተስማሚ ነው “የብርቱካን ጠረጴዛ መብራት,” ምክንያቱም ትክክለኛውን ሐረግ ለሚተይቡ ሰዎች ብቻ ይታያል, ከአጠቃላይ ይልቅ.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. ስለዚህ, let’s take a look at some simple but effective strategies.

ቁልፍ ቃል ጥናት

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, ዋጋ በአንድ ጠቅታ, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

አንዴ የቁልፍ ቃላት ዝርዝር ካገኙ, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. ቢሆንም, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ website traffic, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. ቢሆንም, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

የጨረታ ሞዴል

ወጪው-በጠቅታ (ሲ.ፒ.ሲ.) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. ቢሆንም, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. ቢሆንም, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Likewise, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, የሃረግ ተዛማጅ, and Negative Match. በአጠቃላይ, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. ለአብነት, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (ሲፒኤ) or how many conversions your ads drive. ቢሆንም, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, ግንዛቤዎች, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. ቢሆንም, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: የሚጠበቀው የጠቅታ መጠን (ሲቲአር), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ማረፊያ ገጾች, demographic targeting, የበለጠ. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. The higher your Quality Score, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

ወጪ

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (ፒ.ፒ.ሲ). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. አሁን, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. ስለዚህ, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, read this article. This article will go over Costs, ጥቅሞች, ማነጣጠር እና ቁልፍ ቃላት. Once you understand these three basic concepts, you’ll be ready to get started. Once you’re ready to get started, check out the free trial. You can also download the Adwords ad software here. You can then start building your account.

ወጪዎች

Google spends more than $50 million a year on AdWords, with insurance companies and financial firms paying the highest prices. በተጨማሪም, Amazon spends a considerable amount as well, spending more than $50 million annually on AdWords. But what is the actual cost? How can you tell? The following will give you a general idea. አንደኛ, you should consider the CPC for each keyword. A minimum CPC of five cents is not considered high-cost keywords. The highest-cost keywords can cost as much as $50 በአንድ ጠቅታ.

Another way to estimate cost is by calculating the conversion rate. This number will indicate how often a visitor performs a particular action. ለምሳሌ, you can set up a unique code to track email subscriptions, and the AdWords server will ping servers to correlate this information. You will then multiply this number by 1,000 to calculate the conversion cost. You can then use these values to determine the cost of AdWords campaigns.

Ad relevance is an important factor. Increasing ad relevance can increase click-through rates and Quality Scores. Conversion Optimizer manages bids on a keyword level in order to drive conversions at or below an advertiser’s specified cost per conversion, or CPA. The more relevant your ads are, the higher your CPC will be. But what if your campaign is not performing as intended? You might not want to waste money on ads that aren’t effective.

The top ten most expensive keywords on AdWords deal with finance and industries that manage large sums of money. ለአብነት, the keyword “degree” or “education” is high on the list of expensive Google keywords. If you’re considering entering the field of education, be prepared to pay a large CPC for a keyword that has low search volume. You’ll also want to be aware of the cost per click of any keywords related to treatment facilities.

As long as you can manage your budget, Google AdWords can be a great option for small businesses. You can control how much you spend per click through geo-targeting, device targeting, የበለጠ. ግን አስታውሱ, ብቻሕን አይደለህም! Google is facing stiff competition from AskJeeves and Lycos. They are challenging Google’s reign as the number one paid-search engine in the world.

ጥቅሞች

Google AdWords is a platform for pay-per-click advertising. It governs the ads that appear at the top of Google searches. Almost every business can benefit from AdWords, because of its inherent benefits. Its powerful targeting options go beyond simply choosing a target audience based on location or interest. You can target people based on the exact words they type into Google, ensuring you only advertise to customers who are ready to buy.

Google Adwords measures everything, from bids to ad positions. With Google Adwords, you can monitor and adjust your bid prices to get the best return on every click. The Google Adwords team will provide you with bi-weekly, weekly, and monthly reporting. Your campaign can bring in up to seven visitors per day, if you’re lucky. To get the most out of Adwords, you’ll need to have a clear idea of what you’re trying to achieve.

When compared to SEO, AdWords is a much more effective tool for driving traffic and leads. PPC advertising is flexible, ሊለካ የሚችል, and measurable, which means you’ll only pay when someone clicks on your ad. በተጨማሪም, you’ll know exactly which keywords brought you the most traffic, which allows you to improve your marketing strategy. You can also track conversions through AdWords.

Google AdWords editor makes the interface easy to use and helps you manage your campaign. Even if you manage a large AdWords account, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

ልወጣዎችን ከመከታተል በተጨማሪ, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. ስለዚህ, what are you waiting for? Get started today and start benefiting from AdWords!

ማነጣጠር

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords offers several methods for this, but the most effective method is likely to be a combination of methods. It all depends on your goals. To learn more about these different methods, read on! እንዲሁም, don’t forget to test your campaigns! We’ll discuss how to test these different types of targeting in Adwords.

Income targeting is an example of a demographic location group. This type of targeting is based on publicly released IRS data. While it’s only available in the United States, Google AdWords can pull information from the IRS and enter it into AdWords, allowing you to create lists based on location and zip codes. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. ቢሆንም, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. ለምሳሌ, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, አካባቢ, የበለጠ. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. በዚህ መንገድ, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

ቁልፍ ቃላት

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. ለምሳሌ, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, you can reduce your PPC cost by using synonyms, የቅርብ ልዩነቶች, and semantically related words.

While long tail keywords may seem appealing at first, SEM tends to not like them. በሌላ ቃል, if someone types in “የ wifi ይለፍ ቃል” they probably aren’t searching for your product or service. They are probably either trying to steal your wireless network, or visiting a friend. Neither of these situations would be good for your advertising campaign. ይልቁንም, use long-tail keywords that are relevant to your product or service.

Another way to find low-converting keywords is to run negative campaigns. You can exclude certain keywords from your campaign at the ad group level. This is particularly helpful if your ads aren’t generating sales. But this is not always possible. There are some tricks to find converting keywords. Check out this article by Search Engine Journal for more information. It contains many tips for identifying high-converting keywords. If you haven’t done this yet, you can start experimenting with these strategies today.

The most important thing to remember about keywords for Adwords is that they play an important role in matching your ads with prospective customers. By using high-quality keywords, your ads will be shown to highly qualified prospects who are further down the purchasing funnel. በዚህ መንገድ, you can reach a high-quality audience that’s more likely to convert. There are three major types of keywords, transactional, informational, and custom. You can use any of these types of keywords to target a particular customer group.

Another way to find high-quality keywords is to use the keyword tool provided by Google. You can also use the Google webmaster search analytics queries report. In order to increase your chances of gaining conversions, use keywords that relate to the content of your website. ለምሳሌ, ልብስ ከሸጡ, try using the word “fashion” as the keyword. This will help your campaign to get noticed by those interested in the product you’re selling.

በAdwords ውስጥ ስኬታማ ለመሆን, የትኞቹን ቁልፍ ቃላት መጠቀም እንዳለቦት እና በእነሱ ላይ እንዴት መጫረት እንደሚችሉ ማወቅ አለብዎት. በዚህ ጽሑፍ ውስጥ, ጨረታዎችን እንዴት እራስዎ ማዘጋጀት እንደሚችሉ ይማራሉ, የምርምር ቁልፍ ቃላት, እና ማስታወቂያዎችዎን እንደገና ያነጣጥሩት. ለቁልፍ ቃል ስልት ተጨማሪ አለ።, እንዲሁም, ቁልፍ ቃላትዎን እንዴት እንደሚሞክሩ እና የትኛዎቹ ምርጡን ጠቅ በማድረግ ታሪፎችን እንዴት እንደሚያገኙ ማወቅን ጨምሮ. በተስፋ, እነዚህ ስልቶች ከAdwords ምርጡን ለማግኘት ይረዱዎታል.

ቁልፍ ቃል ጥናት

የፍለጋ ሞተር ግብይት የመስመር ላይ ግብይት አስፈላጊ አካል ነው።, እና የተሳካ የማስታወቂያ ዘመቻ ትክክለኛ ቁልፍ ቃላትን በመምረጥ ላይ የተመሰረተ ነው. ቁልፍ ቃል ጥናት ትርፋማ ገበያዎችን እና የፍለጋ ዓላማን የመለየት ሂደት ነው።. ቁልፍ ቃላቶች ለገበያ ሰጭ በበይነ መረብ ተጠቃሚዎች ላይ ስታቲስቲካዊ መረጃን ይሰጣሉ እና የማስታወቂያ ስልት እንዲሰሩ ያግዟቸዋል።. እንደ Google AdWords ያሉ መሳሪያዎችን መጠቀም’ ማስታወቂያ ገንቢ, ንግዶች በጠቅታ ለከፈላቸው ማስታወቂያ በጣም ተዛማጅ የሆኑትን ቁልፍ ቃላት መምረጥ ይችላሉ።. የቁልፍ ቃል ጥናት አላማ እርስዎ የሚያቀርቡትን በንቃት ከሚፈልጉ ሰዎች ጠንካራ ግንዛቤዎችን መፍጠር ነው።.

በቁልፍ ቃል ጥናት ውስጥ የመጀመሪያው እርምጃ የታለመላቸውን ታዳሚዎች መወሰን ነው።. አንድ ጊዜ የታለመላቸውን ታዳሚዎች ለይተው ካወቁ በኋላ, ወደ ተጨማሪ ልዩ ቁልፍ ቃላት መሄድ ትችላለህ. ቁልፍ ቃል ምርምር ለማድረግ, እንደ Google Adwords ቁልፍ ቃል መሳሪያ ወይም እንደ Ahrefs ያሉ የሚከፈልባቸው የቁልፍ ቃል ምርምር መሳሪያዎችን የመሳሰሉ ነፃ መሳሪያዎችን መጠቀም ትችላለህ. እነዚህ መሳሪያዎች ቁልፍ ቃላትን ለመመርመር በጣም ጥሩ ናቸው, በእያንዳንዱ ላይ መለኪያዎችን ሲያቀርቡ. እንዲሁም አንድ የተወሰነ ቁልፍ ቃል ወይም ሐረግ ከመምረጥዎ በፊት በተቻለ መጠን ብዙ ምርምር ማድረግ አለብዎት.

Ahrefs ለይዘት ፈጣሪዎች ምርጥ ቁልፍ ቃል ምርምር መሳሪያዎች አንዱ ነው።. የእሱ ቁልፍ ቃል ጥናት መሣሪያ ልዩ የጠቅታ መለኪያዎችን ለማቅረብ የክሊክ ዥረት ውሂብን ይጠቀማል. Ahrefs አራት የተለያዩ የምዝገባ ዕቅዶች አሉት, በመደበኛ እና ቀላል የደንበኝነት ምዝገባ ዕቅዶች ላይ ከነጻ ሙከራዎች ጋር. በነጻ ሙከራዎች, መሣሪያውን ለሰባት ቀናት መጠቀም እና በወር አንድ ጊዜ ብቻ መክፈል ይችላሉ. የቁልፍ ቃል ዳታቤዝ ሰፊ ነው። – ከ አምስት ቢሊዮን ቁልፍ ቃላት ይዟል 200 አገሮች.

ቁልፍ ቃል ጥናት ቀጣይ ሂደት መሆን አለበት, እንደ ታዋቂ ቁልፍ ቃላት ዛሬ ለንግድዎ ምርጥ አማራጮች ላይሆኑ ይችላሉ።. ከቁልፍ ቃል ጥናት በተጨማሪ, በይዘት ማሻሻጫ ውሎች ላይ ምርምርንም ማካተት አለበት።. ጥናት ለማካሄድ, በቀላሉ ኩባንያዎን የሚገልጹ ቁልፍ ቃላትን ይሰኩ እና ሰዎች በየወሩ ስንት ጊዜ እነዚያን ቃላት እንደሚተይቡ ይመልከቱ. እያንዳንዱ ቃል በየወሩ የሚደርሰውን የፍለጋ ብዛት እና እያንዳንዱ በጠቅታ ምን ያህል እንደሚያወጣ ይቆጣጠሩ. በበቂ ጥናት, ከእነዚህ ታዋቂ ፍለጋዎች ጋር የሚዛመድ ይዘትን መጻፍ ትችላለህ.

በቁልፍ ቃላት መጫረት

ከፍተኛ ትራፊክ የማግኘት እና ገንዘብ የማግኘት እድሎችን ለመጨመር ውድድሩን መመርመር እና በጣም የተለመዱ ቁልፍ ቃላት ምን እንደሆኑ መለየት አለብዎት. የቁልፍ ቃል ምርምር መሳሪያዎችን መጠቀም የትኞቹ ቁልፍ ቃላት በጣም እምቅ አቅም እንዳላቸው እና ገንዘብ ለማግኘት በጣም ተወዳዳሪ እንደሆኑ ለመወሰን ይረዳዎታል.. እንዲሁም ታሪካዊ ቁልፍ ቃል ስታቲስቲክስን ለማየት እንደ Ubersuggest ያሉ መሳሪያዎችን መጠቀም ትችላለህ, የተጠቆሙ በጀቶች, እና ተወዳዳሪ ጨረታዎች. ምን ዓይነት ቁልፍ ቃላቶች ገንዘብ እንደሚሰጡዎት ከወሰኑ በኋላ, በቁልፍ ቃል ስልት ላይ መወሰን ያስፈልግዎታል.

ማስታወስ ያለብዎት በጣም አስፈላጊው ነገር ዒላማ ማድረግ የሚፈልጓቸውን ቁልፍ ቃላት በጥንቃቄ መምረጥ ነው. ሲፒሲ ከፍ ያለ ነው።, የተሻለው. ነገር ግን በፍለጋ ሞተሮች ውስጥ ከፍተኛ ደረጃዎችን ማግኘት ከፈለጉ, በከፍተኛ ዋጋ መጫረት አለብህ. Google የእርስዎን የሲፒሲ ጨረታ እና እርስዎ እያነጣጠሩ ያሉት ቁልፍ ቃል የጥራት ነጥብን ይመለከታል. ይህ ማለት ከፍተኛ ደረጃዎችን ለማግኘት የሚረዱዎትን ትክክለኛ ቁልፍ ቃላት መምረጥ ያስፈልግዎታል ማለት ነው. በቁልፍ ቃላቶች ላይ መጫረት ከአድማጮችዎ ጋር የበለጠ ትክክለኛ እንዲሆኑ ያስችልዎታል.

በAdwords ውስጥ በቁልፍ ቃላቶች ላይ ሲጫረቱ, የዒላማ ታዳሚዎችዎ የሚፈልጉትን ግምት ውስጥ ማስገባት አለብዎት. በማስታወቂያዎችዎ ብዙ ሰዎች ድር ጣቢያዎን ባገኙት ቁጥር, የበለጠ ትራፊክ ይቀበላሉ።. ያስታውሱ ሁሉም ቁልፍ ቃላቶች ሽያጭን እንደማያስከትሉ ያስታውሱ. የልወጣ መከታተያ መጠቀም በጣም ትርፋማ የሆኑትን ቁልፍ ቃላት እንድታገኝ እና ከፍተኛውን ሲፒሲህን በዚሁ መሰረት እንድታስተካክል ያስችልሃል. ቁልፍ ቃል የመጫረቻ ስልትዎ ሲሰራ, ከፍተኛ ትርፍ ያመጣልዎታል. በጀትዎ የተገደበ ከሆነ, የእርስዎን ቁልፍ ቃል የመጫረቻ ስልት ለመገምገም ሁልጊዜ እንደ PPCexpo ያለ አገልግሎት መጠቀም ይችላሉ።.

ያስታውሱ ተፎካካሪዎችዎ በGoogle የውጤት ገጽ ላይ አንደኛ ለመሆን የግድ እየፈለጉ አይደሉም. እንዲሁም የማስታወቂያ ዘመቻዎን ትርፋማነት ግምት ውስጥ ማስገባት አለብዎት. ምርትዎን ከሚፈልጉ ደንበኞች በእርግጥ ትራፊክ ይፈልጋሉ?? ለምሳሌ, ማስታወቂያዎ ከዝርዝሮቻቸው ስር ከታየ, ከሌሎች ኩባንያዎች ጠቅታዎችን እየሳቡ ሊሆን ይችላል።. በንግድዎ ኢላማ ካልሆኑ በተወዳዳሪዎ የምርት ስም ውሎች ላይ ከመጫረት ይቆጠቡ.

ጨረታዎችን በእጅ በማዘጋጀት ላይ

ራስ-ሰር ጨረታ ለቅርብ ጊዜ ክስተቶች አይቆጠርም።, የሚዲያ ሽፋን, ብልጭታ ሽያጭ, ወይም የአየር ሁኔታ. በእጅ የሚደረግ ጨረታ የሚያተኩረው ትክክለኛውን ጨረታ በትክክለኛው ጊዜ በማዘጋጀት ላይ ነው።. ROAS ዝቅተኛ ሲሆን ጨረታዎን ዝቅ በማድረግ, ገቢዎን ከፍ ማድረግ ይችላሉ. ቢሆንም, በእጅ ጨረታ በ ROAS ላይ ተጽእኖ ስለሚያሳድሩ የተለያዩ ምክንያቶች እንድታውቅ ይፈልጋል. ለዚህ ምክንያት, ጨረታዎችን በእጅ ማቀናበር አውቶማቲክ ከማድረግ የበለጠ ጠቃሚ ነው።.

ይህ ዘዴ ትንሽ ተጨማሪ ጊዜ ይወስዳል, የቁጥጥር ቁጥጥርን ያቀርባል እና ለውጦችን ወዲያውኑ ተግባራዊ ለማድረግ ዋስትና ይሰጣል. አውቶማቲክ ጨረታ ለትልቅ ሂሳቦች ተስማሚ አይደለም, ለመቆጣጠር እና ለመቆጣጠር አስቸጋሪ ሊሆን ይችላል. ከዚህም በላይ, የዕለት ተዕለት መለያ እይታዎች አስተዋዋቂዎችን ይገድባሉ’ የማየት ችሎታ “ትልቅ ምስል.” በእጅ የሚደረግ ጨረታ የአንድ የተወሰነ ቁልፍ ቃል ጨረታዎችን ለመከታተል ያስችልዎታል.

እንደ አውቶማቲክ ጨረታ, በGoogle Adwords ውስጥ ጨረታዎችን በእጅ ማቀናበር ምርትዎን ወይም አገልግሎትዎን እንዲያውቁ እና ጨረታዎችን ለማዘጋጀት አስፈላጊው እውቀት እንዲኖርዎት ይፈልጋል።. ቢሆንም, አውቶሜትድ ጨረታ ሁልጊዜ ለአንዳንድ ዘመቻዎች ምርጥ ምርጫ አይደለም።. Google በለውጦች ላይ ተመስርተው ጨረታዎችዎን በራስ-ሰር ማሻሻል ሲችል, የትኞቹ ልወጣዎች ከንግድዎ ጋር እንደሚዛመዱ ሁልጊዜ አያውቅም. እንዲሁም ቆሻሻን ለመቀነስ አሉታዊ ቁልፍ ቃል ዝርዝር መጠቀም ይችላሉ።.

ጠቅታዎችን ለመጨመር ሲፈልጉ, በGoogle Adwords ውስጥ ሲፒሲን እራስዎ ማዘጋጀት ይችላሉ።. እንዲሁም ከፍተኛውን የሲፒሲ የጨረታ ገደብ ማዘጋጀት ይችላሉ።. ነገር ግን ይህ ዘዴ ግብዎ ላይ ተጽእኖ እንደሚያሳድር እና ሲፒሲዎን ከፍ ሊያደርግ እንደሚችል ያስታውሱ. በጀት ካለህ $100, ከፍተኛ የሲፒሲ ጨረታ ገደብ ማዘጋጀት $100 ጥሩ አማራጭ ሊሆን ይችላል. በዚህ ጉዳይ ላይ, ዝቅተኛ ጨረታ ማዘጋጀት ትችላላችሁ ምክንያቱም የመቀየር እድላቸው ዝቅተኛ ነው።.

እንደገና ማነጣጠር

የጉግል መመሪያ እንደ ክሬዲት ካርድ ቁጥሮች ያሉ የግል ወይም በግል ተለይተው የሚታወቁ መረጃዎችን መሰብሰብ ይከለክላል, የኢሜል አድራሻዎች, እና ስልክ ቁጥሮች. በAdwords እንደገና ማነጣጠር ለንግድዎ ምን ያህል አጓጊ ሊሆን እንደሚችል ምንም ይሁን ምን, በዚህ መንገድ የግል መረጃን ከመሰብሰብ መቆጠብ የሚቻልባቸው መንገዶች አሉ።. ጎግል ሁለት ዋና ዋና የማስታወቂያ አይነቶች አሉት, እና በጣም በተለያየ መንገድ ይሰራሉ. ይህ ጽሑፍ ከእነዚህ ስልቶች ውስጥ ሁለቱን ይመለከታል እና የእያንዳንዱን ጥቅሞች ያብራራል.

RLSA በዳግም ኢላማ ዝርዝሮችዎ ውስጥ ያሉትን ተጠቃሚዎችን ለማግኘት እና ወደ ልወጣ ቅርብ ሆነው ለመያዝ የሚያስችል ኃይለኛ መንገድ ነው።. የዚህ ዓይነቱ ዳግም ማሻሻጥ ለምርቶችዎ እና አገልግሎቶችዎ ፍላጎት ያላቸውን ነገር ግን እስካሁን ያልተለወጡ ተጠቃሚዎችን ለመያዝ ውጤታማ ሊሆን ይችላል።. RLSA ን መጠቀም አሁንም ከፍተኛ የልወጣ ተመኖችን እየጠበቁ እነዚያን ተጠቃሚዎች እንዲደርሱዎት ይፈቅድልዎታል።. በዚህ መንገድ, በጣም ተዛማጅነት ያላቸውን ተጠቃሚዎችዎን በማነጣጠር ዘመቻዎን ማሳደግ ይችላሉ።.

እንደገና የማነጣጠር ዘመቻዎች በተለያዩ መድረኮች ሊደረጉ ይችላሉ።, ከፍለጋ ፕሮግራሞች ወደ ማህበራዊ ሚዲያ. በተለይ ታዋቂ የሆነ ምርት ካለዎት, አሳማኝ በሆነ ቅናሽ ለተመሳሳይ ምርቶች ማስታወቂያዎችን መፍጠር ይችላሉ።. ከአንድ በላይ መድረክ ላይ እንደገና የማነጣጠር ዘመቻዎችን ማዘጋጀት ይቻላል. ቢሆንም, ለከፍተኛ ተጽዕኖ, ከሁለቱም በጣም ውጤታማውን ጥምረት መምረጥ የተሻለ ነው. በጥሩ ሁኔታ የተጀመረ እንደገና የማነጣጠር ዘመቻ አዲስ ሽያጮችን ሊያንቀሳቅስ እና ትርፉን እስከ መጨመር ይችላል። 80%.

በAdwords እንደገና ማነጣጠር ከዚህ ቀደም የተጎበኙ ገፅ ማስታወቂያዎችን እንዲያሳዩ ያስችልዎታል. አንድ ተጠቃሚ ባለፈው ጊዜ የምርት ገጽዎን ካሰሰ, Google ያንን ምርት የያዙ ተለዋዋጭ ማስታወቂያዎችን ያሳያል. በአንድ ሳምንት ጊዜ ውስጥ ገጹን ከጎበኙ እነዚያ ማስታወቂያዎች ለእነዚያ ጎብኝዎች እንደገና ይታያሉ. በዩቲዩብ ወይም በGoogle ማሳያ አውታረመረብ ላይ ስለሚደረጉ ማስታወቂያዎችም ተመሳሳይ ነው።. ቢሆንም, በጥቂት ቀናት ውስጥ ካላገኛቸው Adwords እነዚህን እይታዎች አይከታተላቸውም።.

አሉታዊ ቁልፍ ቃላት

ወደ Adwords ዘመቻዎ አሉታዊ ቁልፍ ቃላትን እንዴት ማግኘት እና ማከል እንደሚችሉ እያሰቡ ከሆነ, ስለ እሱ ለመሄድ ጥቂት መንገዶች አሉ።. አንዱ ቀላል መንገድ ጎግል ፍለጋን መጠቀም ነው።. ኢላማ ለማድረግ እየሞከሩ ያሉትን ቁልፍ ቃል ያስገቡ, እና ብዙ ተዛማጅ ማስታወቂያዎች ብቅ ሲሉ ሊያዩ ይችላሉ።. እነዚህን ማስታወቂያዎች ወደ Adwords አሉታዊ ቁልፍ ቃላት ዝርዝር ማከል ከማስታወቂያዎች እንዲርቁ እና የመለያዎን ንጽሕና ለመጠበቅ ይረዳዎታል.

የመስመር ላይ ግብይት ኤጀንሲን እየሰሩ ከሆነ, ለ SEO እና ለ PPC የተወሰኑ አሉታዊ ቁልፍ ቃላትን ማነጣጠር ይፈልጉ ይሆናል, CRO, ወይም ማረፊያ ገጽ ንድፍ. በቀላሉ ጠቅ ያድርጉ “አሉታዊ ቁልፍ ቃላትን ያክሉ” ከፍለጋ ቃላት ቀጥሎ ያለው አዝራር, እና ከፍለጋ ቃሉ ቀጥሎ ይታያሉ. ይህ ተገቢ ሆነው እንዲቆዩ እና የታለሙ መሪዎችን እና ሽያጮችን እንዲያገኙ ይረዳዎታል. ነገር ግን ስለ ተፎካካሪዎ አሉታዊ ቁልፍ ቃላትን አይርሱ – ጥቂቶቹ ተመሳሳይ ሊሆኑ ይችላሉ, ስለዚህ መራጭ መሆን አለብዎት.

የፍለጋ መጠይቆችን ለማገድ አሉታዊ ቁልፍ ቃላቶችን መጠቀም ንግድዎን ከጉግል ስሉፒ ማስታወቂያዎች ለመጠበቅ በጣም ኃይለኛ መንገድ ነው።. በዘመቻ ደረጃ አሉታዊ ቁልፍ ቃላትን ማከል አለብህ. እነዚህ በዘመቻዎ ላይ የማይተገበሩ የፍለጋ መጠይቆችን ያግዳሉ እና ለወደፊቱ የማስታወቂያ ቡድኖች እንደ ነባሪ አሉታዊ ቁልፍ ቃል ይሰራሉ. ኩባንያዎን በአጠቃላይ ቃላት የሚገልጹ አሉታዊ ቁልፍ ቃላትን ማዘጋጀት ይችላሉ።. እንዲሁም ለተወሰኑ ምርቶች ወይም ምድቦች ማስታወቂያዎችን ለማገድ እነሱን መጠቀም ይችላሉ።, እንደ ጫማ መደብሮች.

እንደ አዎንታዊ ቁልፍ ቃላት በተመሳሳይ መንገድ, ያልተፈለገ ትራፊክን ለመከላከል በAdwords ዘመቻህ ላይ አሉታዊ ቁልፍ ቃላትን ማከል አለብህ. አሉታዊ ቁልፍ ቃላትን ሲጠቀሙ, አጠቃላይ ቃላትን ማስወገድ አለብዎት, እንደ “ኒንጃ የአየር መጥበሻ”, ለተወሰኑ ምርቶች ፍላጎት ያላቸውን ሰዎች ብቻ የሚስብ. የበለጠ የተወሰነ ቃል, እንደ “ኒንጃ የአየር መጥበሻ”, ገንዘብ ይቆጥብልዎታል, እና ከንግድዎ ጋር የማይዛመዱ ማስታወቂያዎችን ማግለል ይችላሉ።.